9 episodes

Marketing industry leaders talk about the future of sales & marketing. We have great conversations with marketing experts about B2B trends of B2B strategies. Get the most out of their knowledge.

Gotoclient's Rocketship Gotoclient

    • Business

Marketing industry leaders talk about the future of sales & marketing. We have great conversations with marketing experts about B2B trends of B2B strategies. Get the most out of their knowledge.

    The Agency

    The Agency

    • 31 min
    Crucial optimisation insights in B2B lead generation campaigns for 2022 with Justin Cook

    Crucial optimisation insights in B2B lead generation campaigns for 2022 with Justin Cook

    When developing PPC campaigns, optimisation is crucial to obtain the desired results.
    That's why in this video pill, we have an enriching conversation with Justin Cook, President of Marketing at the 9thCO. He provides critical insights about optimisations in B2B lead generation campaigns for 2022.
    We talk about the following points:
    PPC prospective 2022 vs 2021.Relevant platforms to generate qualified leads in 2022.Optimisation insights and frequency recommended.

    • 35 min
    The Public Relations trends in B2B for 2022 with Jared Shapiro

    The Public Relations trends in B2B for 2022 with Jared Shapiro

    PR agencies must consider the critical factors to manage B2B companies. 
    In this video pill, we have an enriching conversation with Jared Shapiro, Managing Member of The Tag Experience. He provides crucial insights about what PR managers must not forget in 2022.
    We talk about the following points:
    Public Relations strategies in 2022.Key communication activities for B2B businesses. Online vs on-site events.

    • 29 min
    The leadership in marketing agencies with Jordan Ross

    The leadership in marketing agencies with Jordan Ross

    Managers and directors of marketing agencies must focus efforts on team management by developing a great culture and keeping the team motivated.
    We have an enriching conversation with Jordan Ross, Founder & CEO of 8 Figure Agency. He provides crucial tips to build an exceptional team. 

    We talk about the following points:
    Critical factors and common mistakes with team management.Motivation in the team.The relevance of having a vision.

    • 36 min
    B2B creative trends with Hunter Johnson

    B2B creative trends with Hunter Johnson

    B2B also decides emotionally, but we're still rational when building campaigns. That's why creative has a crucial rule here.
    We have a great conversation with Hunter Johnson, the CEO of Xpedition, a creative agency. He'll talk about the following points:
    B2B linking with the entertainment world.Building creatives from the top to the bottom of the funnel.B2B emotional creative.

    • 37 min
    Marketing and sales alignment with Dacia Coffey

    Marketing and sales alignment with Dacia Coffey

    Companies commonly allow marketing and sales teams to work separately with different KPIs. We have a great conversation with Dacia Coffey, the CEO of The Marketing Blender. She'll explain to us some crucial recommendations to consider when aligning sales and marketing.

    You will obtain key information about:
    Sales and marketing KPIs.Crucial mistakes to avoid.Tips when aligning sales and marketing.

    • 41 min

Top Podcasts In Business

Ramsey Network
NPR
Andy Frisella #100to0
iHeartPodcasts
Hala Taha
Barstool Sports