Marketing Agency School Podcast Erica Vander Sande

Tune in to the latest episode of Breaking Through as we sit down with the incredible minds behind Oh Hello Design Co. 🔥 Get ready for a deep dive into the art of overcoming burnout, mastering the art of setting boundaries in business, and discovering true contentment in your work. 💪✨
Join us for an inspiring conversation that will empower you to break through the barriers holding you back in your career or freelancing life. Whether you're an entrepreneur, freelancer, or simply seeking a healthier work-life balance, this episode is a must-listen!
Ready to transform your approach to work and well-being? Click the link in our bio to listen now! 🎧✨ 

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Join us for an eye-opening discussion as we delve into the captivating world of revenue strategies for agencies and freelance businesses. 🎙️💼
🔍 Struggling with Revenue Consistency? If you find yourself riding the roller coaster of feast and famine in your business, this episode is a must-listen. We're breaking down the allure of chasing those exhilarating one-off projects versus the steady stream of recurring income.
💰 More Than Money Matters: It's tempting to celebrate the thrill of landing a high-paying, one-time gig, but is that the sustainable path? We explore why not all money is created equal and how long-term, loyal clients can outweigh the fleeting glamour of big projects.
⚡ Unlock the Power of Upselling: Discover the untapped potential within your client relationships. When a client signs up for a one-off service, seize the moment to shine by showcasing your additional offerings and building a lasting connection.
📈 A New Perspective on Profitability: Challenge yourself to examine your client roster through a fresh lens. You'll be surprised to find that those consistent, smaller-scale clients might be the true heroes of your revenue story, surpassing the occasional big spender.
💼 Balancing Act: While we're not advising against one-off projects, we advocate for a diversified revenue approach. Learn from our experience—nearly a third of our revenue stems from one-off projects, but the lion's share flows from reliable, recurring services that keep cash flowing steadily month after month.
📦 The Power of Packages: Ready to unlock the secret to recurring revenue? It's all about crafting value-packed service packages. Tune in to uncover how this approach not only nurtures enduring client partnerships but also evens out your income landscape, liberating you from the perpetual hunt for the next major project.
Don't miss out on this insightful episode that could revolutionize your revenue strategy. Tune in now and learn how to pave the way for financial stability and sustainable growth. 🌱💡
Subscribe now to our podcast for more enlightening discussions like this!

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We were honored to have Tiffany and Lauren of Online Restaurant Academy join us on today's pod! We chatted all things business ownership, how to make pivots based on changing circumstances, and navigating a male-dominated industry as a female business owner. Tune in to hear their stories and gain valuable insights from seasoned business owners who are crushing it and helping others do the same!
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When you’re just starting out, none of us know what to talk about during monthly client meetings! Today, let’s go through the basic building blocks of what we cover in our client marketing meetings.
The moment you start scaling an agency and adding people, you need to start building systems like this so everyone is executing tasks the same and you’re building brand consistency. Employees will come and go, so it’s important to make sure your client experience remains the same regardless of who a client is working with at any given time.
Before we jump into the list of what to cover, let’s first mention the importance of making sure you capture and document historical knowledge (aka TAKE NOTES before, during, and after your meeting!). This is critical - if someone new is stepping in to manage a client a year later, they need to have that background info and know what’s been done, suggested, and discussed before so they don’t end up talking in circles. 
Here’s what we cover in our monthly client meetings:

Highs/lows of the previous quarter or month: make sure to acknowledge the things that aren’t going well in order to build trust with clients and come with a plan of how to move forward.Take a holistic look: bring up all areas of marketing, even if you’re not the ones performing those areas - you want everything to be aligned for your clients whether or not it’s you who is executing it!Our services: these are the things within our control, so we dive in deep on how things are going and how we can continuously improve.Ask, “How else can we help you?” This question could potentially expand services depending on your capabilities and the client’s needs, but even if they can’t afford more or you’re not the right fit, this is a chance to coach clients on how to get things done to support their business.
Lastly, we also want to address the elephant in the room: having a fear of client meetings. It’s a real thing! Here’s how to get over that fear: simply focus on the client, not on yourself - think about who the client is, how they need support, and how you can help them. Putting thought behind what a client needs and having the data to support how it can serve them will most of the time also lead to more projects for you and an increase in trust from the client. Win-win! A great way to support this is by asking about the client’s personal life. When you form a relational bond, you can understand the client 10x better by knowing what’s happening in their life, leading to you providing them with better services and resulting in a lasting relationship. 
Listen in for more tips and start crushing your client meetings!

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It’s time to get really vulnerable, y’all! Since the start of 2023, I had been making decisions out of ego rather than out of alignment - things felt right at the time, but if I had sat back and given myself space to think through things I might have done things differently. However, I now see that I needed to make those mistakes, learn from them, and use them as lessons to guide the brand new path I’m on now. 
When I was in the thick of my scarcity mindset, it was a domino effect of difficulty which I then had to face the consequences for in how I spent my time as well as how I felt in my work. I got in a dark spiral when we lost a good chunk of our clients and revenue, so I decided to insert myself more into the business and take on clients myself. In hindsight, that was a huge mistake! 
I was a leader operating out of scarcity, but really what I needed to do was empower my team to run with the business, not tighten the reins I had on it. After several months of struggle, business therapy, and yes, a tarot card reading, I finally made a BIG pivot that is allowing me to find peace and alignment - I stepped out of the day-to-day of my business. 
Rather than taking on work myself, I stepped into the CEO role of my business and started investing my time into growing a nonprofit I’ve cared about for a long time and empowering my team to run the business I’ve built because I’ve built it to operate mostly without me! 
In summary, let me leave you with this: do the things that feel right even if they feel scary, too. 
Listen in to hear about my journey and tell me if you’ve been on a similar path! 


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We recently had Rebecca Dollard, The Motherhood Mentor, as a guest speaker at our Northern Colorado business mastermind, The Mina Collective. She blew our minds talking about all things perfectionism, boundaries, and how to make them WORK for you.
Perfectionism is like driving a car that you can't trust the brakes or the gas. It is an INTERNALIZED shaming witness and critic. It destroys self-trust, safety, and peace when used in a harmful way
Most of us learned to HEAVILY rely on outside leadership to tell us what to do and not do. It's not just external validation; it's external permission and shame when we didn't get it just right. A BIG part of healing the relationship with ourselves is learning to find INTERNAL permission, validation, and leadership - and know when and who has the power and influence
When we trust our boundaries, our “yes” comes from overflow and not resentment. Our perfectionism can be gas to drive our ambition and desires and impact when we trust that our “yes” is true and in integrity - we get to trust our ambition and enjoy the payout.
When we live in self-leadership, self-authority, and sovereignty, we trust our lives and ourselves to navigate what life throws at us. We stay grounded and unshakable when “balance” is laughable. We don’t need the road or conditions to be perfect to stay in our values and direction.
What would it look like to heal the relationship to you? 
When it comes to perfectionism, don’t let the glimmers become the guilt. Let your guilt become glimmers of the direction of your desires and values. This is part of you so that it can create goodness for you and others. You can learn to trust this part of you. Create boundaries so that your ambition and desire to heal and improve can be a gift and not a punishment you carry. 
Listen in for tips and words of inspiration to overcome the burden of perfectionism and set boundaries that help you fully live!

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