18 episodes

Is it just us or.....is marketing getting a little dull? We are a bit over hearing the same old voices selling us the same old spin about how they’re going to drive awareness, build reach… but not doing anything for client business.  Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat.  

It’s time for marketing to get a hustle on .....and that is where the 'Flex Your Hustle' podcast by Commission Factory comes in!

Hosted by marketing consultant, content expert and General Manager of Ampel Michelle Lomas, 'Flex Your Hustle' will introduce you to amazing marketers that you have probably never heard of. The ones who had zero marketing experience and managed to build multi-million dollar businesses by hustling. The little e-comm side hustle that made millions in their first year selling socks, or the local beauty brand who has just cracked the global market. 

How did they do it? What did they learn along the way?  It’s all about the hustle. 

Join us each week to be inspired by these success stories who share one thing in common, they did marketing differently.  

FLEX YOUR HUSTLE - Brought to you by Commission Factory. 

If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk

Flex Your Hustle is created and produced by Ampel.

Hosted by Michelle Lomas

Development Producer Brittany Frappell,

Director of Audio Production Stuart Buckland.

Executive Producer Josh Butt. 

Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory

For content enquiries or feedback, please email Brittany at brittany@ampel.com.au

For more information visit ampel.com.au or email us at info@ampel.com.au

Flex Your Hustle Commission Factory

    • Business

Is it just us or.....is marketing getting a little dull? We are a bit over hearing the same old voices selling us the same old spin about how they’re going to drive awareness, build reach… but not doing anything for client business.  Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat.  

It’s time for marketing to get a hustle on .....and that is where the 'Flex Your Hustle' podcast by Commission Factory comes in!

Hosted by marketing consultant, content expert and General Manager of Ampel Michelle Lomas, 'Flex Your Hustle' will introduce you to amazing marketers that you have probably never heard of. The ones who had zero marketing experience and managed to build multi-million dollar businesses by hustling. The little e-comm side hustle that made millions in their first year selling socks, or the local beauty brand who has just cracked the global market. 

How did they do it? What did they learn along the way?  It’s all about the hustle. 

Join us each week to be inspired by these success stories who share one thing in common, they did marketing differently.  

FLEX YOUR HUSTLE - Brought to you by Commission Factory. 

If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk

Flex Your Hustle is created and produced by Ampel.

Hosted by Michelle Lomas

Development Producer Brittany Frappell,

Director of Audio Production Stuart Buckland.

Executive Producer Josh Butt. 

Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory

For content enquiries or feedback, please email Brittany at brittany@ampel.com.au

For more information visit ampel.com.au or email us at info@ampel.com.au

    Leveraging the Passion for the Hustle with Anthony Nappa, Oz Hair & Beauty

    Leveraging the Passion for the Hustle with Anthony Nappa, Oz Hair & Beauty

    Ever wondered what the secret of a successful hustle is? Hard work, obsession, and infinite energy to test and learn if our next guest is anything to go by!  In this episode of Flex Your Hustle, Michelle Lomas speaks to Anthony Nappa, CEO/Chief Customer Officer of Oz Hair & Beauty. Oz Hair and Beauty started as a family business hair salon 35 years ago, and is now one of the largest Omni channel hair and beauty retailers in Australia. It was at just 19 years old that Anthony got the idea to start to sell some of the salon’s products on eBay, and the business has grown from there. Through dedication, hard work and an obsession to grow - Oz Hair & Beauty grew from an eBay store to the powerhouse brand it is today. Listen as Anthony shares his story, on how this humble family business rose to the top. Discussed in this episode: 


    For the details of the latest Oz Hair and Beauty stores mentioned in the podcast, please head to the website: https://www.ozhairandbeauty.com/pages/salon 
    How Brands Grow by Byron Sharp

    Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

    Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  

    Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasAudio Editor: Carter Quinn
    See omnystudio.com/listener for privacy information.

    • 34 min
    Making Customers Your Lead Marketing Channel with Joel Leong, ShopBack

    Making Customers Your Lead Marketing Channel with Joel Leong, ShopBack

    If trusted referrals are a consumers number one channel for making a purchase decision, how do we tap into the scale of that influencer to be a brands number one marketing channel too? In this episode of Flex Your Hustle, Michelle Lomas speaks to Joel Leong, Co-Founder of ShopBack. ShopBack is the leading shopping rewards and payment platform in Asia-Pacific, with over 38 million shoppers across ten markets. The ShopBack premise is simple, consumers pay for goods using the ShopBack app, and a percentage of the sales comes back to them in the form of cash. But while the premise may seem unbeatable, it was Joel and co-founder Henry Chan’s obsession with finding new ways to enhance the customer shopping experience that has propelled this business forward. As Joel shares, their customer is their number one marketing channel, so their entire business model is focused on making them advocates. Find out how in this compelling listen from one of APAC’s most successful founders. 

    Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

    Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  

    Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasAudio Editor: Carter Quinn
    See omnystudio.com/listener for privacy information.

    • 38 min
    Pivoting at Break Neck Speed with Irene Falcone, Sans Drinks

    Pivoting at Break Neck Speed with Irene Falcone, Sans Drinks

    Sometimes in business, we need to pivot fast. If you wait too long, you might lose your chance. But if you move too quickly, are you seeing the whole picture? What makes a founder confidently move when they know their entire business is on the line? 

     

    In this special double episode of Flex Your Hustle, Michelle Lomas speaks to Irene Falcone, Founder of Sans Drinks. This is not the typical Flex Your Hustle episode. Michelle caught Irene on the day that she decided to completely uphaul the entire business model she had been spending years building - and within 24 hours, her new direction was announced to the public. Listen as Irene talks to Michelle about her decision-making process, how listening to her customers gives her a leg up to grow her business, and how her obsession with business performance drives her further. 

    Irene founded Sans Drinks in 2020 after being frustrated with the low quality, sugar loaded non-alcoholic alternatives that were available in supermarkets and bottle shops. Today, Sans Drinks is Australia’s leading superstore for premium non-alcoholic beer, wine and spirits including Australia’s first physical non-alcoholic bottle shop in Sydney’s Westfield Warringah Mall. Irene is a serial entrepreneur, having launched and sold her previous business Nourished Life for $20Million dollars to ASX listed BWX Limited. Her open and host way of communicating to her customers, and unique approach as the face of her business has generated much applause and fans throughout the years.  

    Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

    Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  

    Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasAudio Editor: Carter Quinn
    See omnystudio.com/listener for privacy information.

    • 53 min
    BONUS: Marketing with Podcasts with Zane McIntyre, Commission Factory

    BONUS: Marketing with Podcasts with Zane McIntyre, Commission Factory

    Been thinking about using podcasts as a marketing tactic to scale your business? Ever wondered what a podcast that works as a lead gen or a lead closing tool sounds like?

    Well you're in luck -- we've recorded a bonus episode of the Flex Your Hustle podcast that asks "the client" why they made their podcast, Flex Your Hustle. If you hadn't worked it out - Flex Your Hustle podcast is paid for by Commission Factory and the reason it exists is to boost the profile of affiliate marketing, as well as the owners of small, successful businesses that have succeeded with thanks to Commission Factory. 

    Zane McIntrye, CEO and Founder of Affiliate marketing company Commission Factory and Michelle Lomas, Ampel GM and host of the 'Flex Your Hustle' podcast  discuss their experience developing the Flex Your Hustle Podcast -- the process around how the podcast was made, the decision-making and what effect an audio channel has had for Commission Factory

    The analytics quoted in this episode were accurate as at the first week of August 2022. Share the Flex Your Hustle podcast wherever you get your podcasts, or follow here at Podlink.    

    Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

    Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au 

    Hosted: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasDevelopment Producer: Brittany Frappell,Audio Editor: Justin MCarthur.Director of Audio Production: Stuart Buckland.
    See omnystudio.com/listener for privacy information.

    • 27 min
    What's Next in Digital Performance Marketing with Gai Le Roy, IAB Australia

    What's Next in Digital Performance Marketing with Gai Le Roy, IAB Australia

    Want to know what's next in digital media, affiliate marketing and performance marketing? Well this is the episode for you. In the season finale of Flex Your Hustle, Michelle Lomas speaks to Gai Le Roy, CEO of IAB Australia. The IAB is is the peak trade association for online advertising in Australia. In their own words, their role is “to support sustainable and diverse investment in digital advertising across all platforms in Australia” The are just the right kind of parent the digital advertising industry needs, and a large part of why that is, is Gai Le Roy. With a background in high-level research and management, Gai has a wealth of experience and knowledge, and we couldn’t have asked for a stronger guest to finish the season with! To find out more about the IAB, please visit them here: https://iabaustralia.com.au You can also listen to the IAB’s own podcast here: https://iabaustralia.com.au/iab-australia-podcast

    Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

    Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au 

    Hosted: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasDevelopment Producer: Brittany Frappell,Audio Editor: Justin MCarthur.Director of Audio Production: Stuart Buckland.
    See omnystudio.com/listener for privacy information.

    • 41 min
    How to Thrive When the Market is Down with James Taylor, Particular Audience

    How to Thrive When the Market is Down with James Taylor, Particular Audience

    Pandemics, recession, inflation.... let's face it - anything could happen with the economy next! That's why being prepared is important, and having strategies that can bend and flex as the market does.  

    Listen in to this special 'Podinar) as James Taylor from Particular Audience discusses how to keep growing when the marketing around you is in flux.  Particular Audience's serviced AI software increases revenue for online retailers. They connect the right customer to the right product at the right time with 100% anonymous personalisation, and their products include automated product bundling, vector search, recommendations, and smart pricing technologies and incentives. To learn more about Particular Audience, head to the website here: https://particularaudience.com

    Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

    Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au 

    Hosted: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasDevelopment Producer: Brittany Frappell,Audio Editor: Justin MCarthur.Director of Audio Production: Stuart Buckland.
    See omnystudio.com/listener for privacy information.

    • 27 min

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