Cannabis Marketing Live Guillermo Bravo

In the digital age, where the battle for consumer attention is fierce, marketers are constantly on the lookout for strategies that not only reach wider cannabis audiences but do so with precision and relevance.
One such game-changing strategy is the utilization of cannabis lookalike audiences. Through advanced data analysis and machine learning algorithms, you can reach audiences that mirror the characteristics, behaviors, and demographics of your best customers.


Finding and engaging new audiences who mirror your customer base means they are more likely to buy your products, and serving ads to an audience that is ready to convert translates to more impactful, efficient, and effective ad campaigns.


Whether you’re new to lookalike audiences or looking to enhance your existing data and audience targeting strategies, you will walk away from this webinar with valuable data insights and the ability to forge deeper connections with new customers, setting the stage for sustained growth and more successful cannabis advertising campaigns.


During our 60-minute webinar, you’ll discover:
What are lookalike audiences, and how are they created?How to build your ideal seed audienceBest practices for creating compliant lookalike audiences How to layer lookalike audiences with other targeting strategies for improved advertising ROAS.It only takes one hour to invest in your future!  Watch the webinar and say goodbye to inefficient audience targeting.

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Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

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In the dynamic landscape of regulated marketing, precision and personalization are the keys to success. Enter the realm of advanced location-based cannabis marketing techniques that reshape how cannabis businesses connect with their audiences.
Whether you are interested in boosting brand awareness and prospecting for new customers around your store or targeting vast influxes of tourists for short-term revenue, location-based targeting techniques allow cannabis brands, retailers, and delivery businesses to deliver content and advertisements based on consumer geographic locations. How will that help, you ask?
Increase store visits and sales by serving ads tailored to audiences interested in your products that live or work near your retail location.Boost short-term revenue and connect with cannabis tourists visiting your town from across the nation.Retarget consumers nationwide using look-back audiences of cannabis enthusiasts who attended a conference, sporting event, or music festival. We’ll discuss these topics and more with Ted Montanus, Vice President of Global Strategy at MediaJel in our upcoming webinar. Ted is an experienced advertising technology and digital media professional. Specializing in strategic partnerships, business development, and sales, he also provides expert consulting services in retail and media.
Join us for an engaging webinar where we’ll delve into the incredible world of location-based cannabis marketing and the targeting and messaging possibilities available using geo-targeted technology.


During our 60-minute webinar, you’ll discover:
The differences between geofencing and geoframing, plus campaign strategies that increase revenue.Radius Targeting, Competitor Targeting, and Landmark Targeting strategies and the enticing offers we recommend using.How to create finely tuned audience segments by combining location data with demographic insights to ensure messages resonate.In an era where personalization is paramount, learn to engage with consumers ready to purchase using messaging tailored to their geographical location and browsing behavior. Save your spot, and we’ll show you how!

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
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Let's strategize about your business: www.mediajel.com/contact-us/

Join Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking campaign touchpoints, and helping dispensaries leverage their first-party data. 
Whether you’re a dispensary looking to expand your customer base or a cannabis brand seeking to elevate your local strategy, this webinar is a must-attend event. Don’t miss your chance to join the “Mail High Club” and learn how Andrew achieves remarkable results for his clients with cannabis direct mail campaigns.

During our 60-minute webinar, you’ll discover:
Secrets for driving brand awareness and loyalty through direct mail initiatives.Launch a multi-channel marketing strategy that spans direct mail to digital. Don’t make these direct mail marketing mistakes – we’ll dish the detailsAttendees will gain valuable strategies for crafting compelling campaigns, tracking touchpoints, and leveraging first-party data. Whether seeking to expand customer bases or elevate local strategies, this webinar offers actionable techniques to achieve tangible results.

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
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Let's strategize about your business: www.mediajel.com/contact-us/

In today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind. 
Failing to gather customer data, or worse, not knowing how to properly utilize it is a critical misstep for businesses in regulated industries like cannabis, CBD, or alcohol. Don’t let your competition outpace you!
There’s a growing need for cannabis and alcohol businesses to expand their data scope beyond basic demographic info — phone numbers, emails, and purchase history — with consumer behavior datasets to provide a more nuanced understanding of customer preferences. Cannabis customer data enrichment or second party data enrichment services can elevate your customer data from merely informative to truly insightful. 
Generating a more enhanced view of your consumers allows companies to better target cannabis and alcohol consumers who are actively seeking specific products or services, amplifying the return on investment for advertising campaigns and dramatically enhancing the customer experience. 
During the webinar, you will learn:
What customer data enrichment is, and why it is importantHow CRM data enrichment improves customer experiences and real-world use cases you can implement today!How to select and vet data enrichment companies and tips for determining data qualityLearn how to deliver truly exceptional cannabis customer experiences that improve the ROAS of your display, paid search, and SEO campaigns. The modern business environment demands a sophisticated approach to data analytics and customer engagement. Don’t get left behind!
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Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
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Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

What Is MOF and Why Is It Crucial in Cannabis Marketing?
The middle of the funnel, often referred to as MOF, is a crucial stage in the buyer’s journey and a point where many cannabis businesses fall short. You may have successfully driven traffic to your webpage, but what happens next? What are you offering prospective customers when they land on your site? Is it easy to navigate and make a purchase? How are you nurturing visitors if they leave?
The MOF is where trust is built by establishing deeper relationships with audiences that have shown interest in your brand. This is the essence of a strong MOF cannabis marketing strategy. By ensuring your website easily highlights your products or services, provides trust-building content, and creates a sense of urgency, you can propel visitors to take the next step in their buyer’s journey, boost sales, and keep customers loyal.
In our webinar, Angela Pih, Marketing Innovator / CMO / Brand Storyteller, walks you through high-impact mid-funnel marketing strategies for cannabis businesses. These strategies aim to improve conversion rates, reduce cost per acquisition, and create seamless customer journeys that result in more complete and satisfying customer experiences.
During the webinar, you will learn:
How to build deeper relationships with your audience segments and propel them to purchaseTop KPIs to track for optimizing your MOF cannabis marketing strategyWhere most cannabis businesses fail in what is mid-funnel marketingAdvertising tips for retargeting customers who have engaged with your contentWhy Is Building Trust Important in Cannabis Mid-Funnel Marketing?
The middle of the funnel is a make-or-break stage for cannabis businesses. It’s not just about driving traffic to your site; it’s about what you do with that traffic once it’s there. From easy navigation to compelling offers, every element should be designed to build trust and guide prospective customers closer to making a purchase.
So, are you ready to transform your mid-funnel marketing strategies and elevate your cannabis business to the next level? Join us!

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
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Let's strategize about your business: www.mediajel.com/contact-us/

Think of third-party data as the rocket fuel that can supercharge your cannabis marketing strategies and decision-making—giving you the upper hand in an industry that's getting more competitive by the day. But hey, we get it—navigating the murky waters of cannabis data compliance and data privacy can be a real buzzkill.
Join Matt Taverna, Data Guru, and Principal at Statara Solutions to master the ins and outs of cannabis data compliance, data governance, and privacy. You will walk away knowing how to use third-party data like a pro to maximize your marketing impact while minimizing risks.


During this must-attend webinar, you'll explore:
Navigating Compliance and Privacy: Understand the legal landscape, and how to vet third-party data partners for compliant practices. Building Trust Through Transparency: Learn how transparent data governance policies can alleviate consumer concerns and foster trust in the cannabis market.Responsible Data Practices: Gain insights into sourcing data ethically, securing storage, and empowering consumers to make informed decisions about their privacy.By the end of this comprehensive webinar, you'll walk away with a 360-degree understanding of how to navigate the increasingly intricate world of cannabis third-party data and how leveraging data compliantly in marketing campaigns can foster trust and lay the foundation for long-term consumer relationships.

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/