Cannabis Marketing Live

Jake Litke
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Your front-row seat to the trends and tactics fueling record growth for cannabis dispensaries, delivery, and brands. Welcome to Cannabis Marketing Live, the go-to show for MSO's, dispensary owners, delivery operators, and cannabis and CBD brands who want to grow smarter, not cheaper.  Each episode, we bring you the latest trends, real-world case studies, and proven strategies from the industry’s top marketers, innovators, and entrepreneurs. From boosting retention to mastering omnichannel campaigns, you’ll get actionable insights you can put to work today — and the inspiration to stay ahead in a rapidly changing market.

  1. JAN 23

    Dispensary Discounts Are Killing Your Retention: How Culture, Community, and Experience Build Demand Without Discounting

    Most dispensaries think retention lives at the register. Loyalty points. SMS offers. BOGO deals. Short-term lifts that quietly train customers to wait for the next discount. But real retention does not happen at checkout. It happens between visits. Between visits is where preference forms. Where trust compounds. Where customers decide who they come back to before they ever open a menu. In this session, we unpack how Mary & Main has built repeat demand by focusing on culture, staff empowerment, and community experience instead of racing to the bottom on price. Join Jael Harris, Chief Creative Strategist at MORE Media Co and Brand Marketing Manager at Mary & Main, for a candid breakdown of what retention really looks like when it is driven by connection, not coupons. This is not a loyalty program talk. This is about what customers remember, feel, and talk about after they leave and before they return. Because cannabis customer retention is not a transaction. It is a relationship carried forward. ‍ What “Between Visits” Actually Means Between visits is everything that shapes a customer’s next decision before they walk back into the store. Not the receipt. Not the POS. Not a punch card. It is: How staff made them feel the last time they were thereWhether the brand shows up in their community authenticallyHow culture and education replace pressure and upsellsWhether the experience gives them something to identify with, not just something to buyMary & Main has proven that when you build preference, retention follows naturally and price sensitivity drops. ‍What You Will Learn Why discount-driven loyalty programs cap long-term growthHow culture and staff autonomy directly impact repeat behaviorHow to think about retention as influence, not incentivesIf you are tired of discounting your way to repeat visits and want to build a dispensary retention strategy that protects margin, this session is for you. Want more great cannabis marketing tips?! Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/ Like us on Facebook: www.facebook.com/MediaJel Follow us on LinkedIn: www.linkedin.com/company/mediajel/ Follow us on Instagram: www.instagram.com/mediajel/ Follow us on X (Formerly Twitter): www.twitter.com/MediaJel Let's strategize about your business: www.mediajel.com/contact-us/

    1h 4m

  2. 12/02/2025

    Reddit AI Marketing: How AI Shapes Cannabis Brand Visibility

    AI is reshaping how consumers discover products and Reddit is quickly becoming one of the most influential signals behind what shows up in those searches. With OpenAI’s recent launch of native shopping inside ChatGPT, Reddit conversations are now more powerful than ever in shaping how products, brands, and education appear across AI search results. In this session, we’ll break down how cannabis and CBD brands can use Reddit to influence what AI models “learn” about them and how to build a strategy that earns organic visibility in the new era of conversational shopping. We’re joined by Danny Kirk, Founder of ReddiReach, and Filipe Lins Duarte, the co-founder of AI Peekaboo. Danny will share how brands can authentically grow on Reddit through community-first strategies and platform-native engagement, helping cannabis marketers future-proof their visibility and reputation as AI increasingly draws from Reddit data. Filipe will unpack how AI is reshaping search and brand discovery, showing how large language models, such as ChatGPT, Claude, and Perplexity, reference your brand, competitors, and content, helping marketers understand and improve their presence in AI-generated results. Here’s what you’ll learn: How Reddit data is influencing AI search results and brand visibility Why and how authentic engagement on Reddit builds long-term SEO and AI discoverability A content framework to position your brand as the trusted source AI models reference If you manage a dispensary, lead a cannabis brand, or run a marketing agency, this session will show you how to future-proof your digital presence in a world where AI answers are replacing Google results. Want more great cannabis marketing tips?! Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/ Like us on Facebook: www.facebook.com/MediaJel Follow us on LinkedIn: www.linkedin.com/company/mediajel/ Follow us on Instagram: www.instagram.com/mediajel/ Follow us on X (Formerly Twitter): www.twitter.com/MediaJel Let's strategize about your business: www.mediajel.com/contact-us/

    1h 1m

  3. 11/03/2025

    The Yelp of Cannabis: How Budist is Shaping the Future of Cannabis Reviews

    When it comes to cannabis, finding trustworthy product information can be a challenge. Budist is changing that. Built by industry insiders, Budist empowers consumers and certified cannabis experts to submit detailed product reviews using a 100-point rating system, creating a central hub for credible cannabis insights. Join us for an exclusive conversation with the co-founder and CEO of Budist, Jocelyn Sheltraw, the industry’s first social review platform built to help cannabis consumers, experts, and brands connect through credible, transparent product ratings. Discover how expert-led and consumer-led reviews are changing the way cannabis products are bought, sold, and experienced. In this live webinar, we’ll explore Budist’s origin story, the challenges of building a review-based platform in a regulated market, and the unique role expert reviews play in shaping buying behavior. What You’ll Learn • How Budist Went from Idea to Industry First – The backstory, pivotal moments, and lessons learned building a cannabis review platform from the ground up. • Why Credible Reviews Matter More Than Ever – The difference between expert-led and consumer-led reviews, and why both are critical for shaping purchase decisions. • The Future of Cannabis Buying Behavior – How data-driven insights from Budist could influence the products you create, stock, or buy. Whether you’re a cannabis brand looking to improve your products or a consumer who wants to make smarter choices, you’ll leave with a new understanding of how reviews can elevate the cannabis experience.‍ -------------------------------------------------------------- Want more great cannabis marketing tips?! Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/ Like us on Facebook: www.facebook.com/MediaJel Follow us on LinkedIn: www.linkedin.com/company/mediajel/ Follow us on Instagram: www.instagram.com/mediajel/ Follow us on X (Formerly Twitter): www.twitter.com/MediaJel Let's strategize about your business: www.mediajel.com/contact-us/ Want more great cannabis marketing tips?! Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/ Like us on Facebook: www.facebook.com/MediaJel Follow us on LinkedIn: www.linkedin.com/company/mediajel/ Follow us on Instagram: www.instagram.com/mediajel/ Follow us on X (Formerly Twitter): www.twitter.com/MediaJel Let's strategize about your business: www.mediajel.com/contact-us/

    1 hr

  4. 10/10/2025

    Revenue, Regret, Repeat: Escaping the Discount Spiral

    Episode 3: Cannabis Price Wars: Escaping the Discount Death Spiral The cannabis industry has been trapped in a cycle of discounting, racing to the bottom with steeper promos that shrink margins and train customers to buy only when prices drop. But there’s a smarter way forward. This session isn’t just about numbers, it’s about how to turn those signals into strategy.  We’ll be joined by Dennis O’Malley, Cannabis Industry Executive and Former CEO of Caliva, one of the first cannabis brands to pioneer omnichannel retail. He’ll share hard-won lessons from growing Caliva in one of the most competitive markets in the world, including how to navigate pricing pressure, when to use promotions strategically, and how to create value beyond price. Whether you’re a dispensary tired of shrinking margins or a brand looking to hold the line on value, this conversation offers the roadmap to pull back strategically and profitably. What You’ll Learn: Founder Insights: How Caliva scaled in California without leaning on deep discounts. Smarter Promotions: How to design offers that drive retention, upsell, and loyalty instead of margin loss. Strategic Playbook: A framework for repositioning your brand so customers see value and are willing to pay for it.If you’ve been looking for a way out of the discount race but aren’t sure how to pivot without taking a hit, this session is for you. You’ll walk away with practical strategies used by the best in cannabis and CPG to grow sustainably. ________________________________________ Want more great cannabis marketing tips?! Hit subscribe and you'll be notified when we launch our weekly webinars. Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/cannabis-business-resource/ Like us on Facebook: https://www.facebook.com/MediaJel Follow us on LinkedIn: https://www.linkedin.com/company/mediajel/ Follow us on Instagram: https://www.instagram.com/mediajel/ Follow us on X (Formerly Twitter): https://www.twitter.com/MediaJel Let's strategize about your business: https://www.mediajel.com/contact-us/ Want more great cannabis marketing tips?! Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/ Like us on Facebook: www.facebook.com/MediaJel Follow us on LinkedIn: www.linkedin.com/company/mediajel/ Follow us on Instagram: www.instagram.com/mediajel/ Follow us on X (Formerly Twitter): www.twitter.com/MediaJel Let's strategize about your business: www.mediajel.com/contact-us/

    1h 1m

  5. 10/03/2025

    Price Fades. Loyalty Pays. Driving Cannabis Loyalty Program with Gamified Rewards

    Episode 2 of the Webinar Series: Escaping the Discount Death Spiral When your competitors are stuck in the discount trap, that’s your opportunity. The strongest cannabis retailers don’t just attract new customers—they keep them coming back, more often and with higher basket sizes. And they’re doing it without slashing margins. In this session, we’ll show you how loyalty programs and gamified rewards are outperforming discounting at every turn, backed by real customer data, store-level case studies, and insights from loyalty marketing strategists. Here’s what you’ll learn: How loyalty and rewards programs increase customer lifetime value (LTV) and purchase frequency Why gamification works: the psychology behind points, streaks, and behavioral reinforcement How to audit your current discount strategy and shift to a loyalty-first approachThis session is designed for dispensary operators, retail marketers, and brand teams who are tired of chasing short-term gains and are ready to build long-term customer value. Whether you're starting from scratch or upgrading an underperforming loyalty system, this webinar will give you the playbook to make loyalty your competitive edge. Save your seat now and get the blueprint. ‍ 🎁 “Discount Escape Plan” All attendees receive this step-by-step roadmap to shift away from discount dependence and toward sustainable, loyalty-driven revenue. ________________________________________ Want more great cannabis marketing tips?! Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/ Like us on Facebook: www.facebook.com/MediaJel Follow us on LinkedIn: www.linkedin.com/company/mediajel/ Follow us on Instagram: www.instagram.com/mediajel/ Follow us on X (Formerly Twitter): www.twitter.com/MediaJel Let's strategize about your business: www.mediajel.com/contact-us/ Want more great cannabis marketing tips?! Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/ Like us on Facebook: www.facebook.com/MediaJel Follow us on LinkedIn: www.linkedin.com/company/mediajel/ Follow us on Instagram: www.instagram.com/mediajel/ Follow us on X (Formerly Twitter): www.twitter.com/MediaJel Let's strategize about your business: www.mediajel.com/contact-us/

    59 min
  6. What the Numbers Say: Discounting Isn’t the Strategy—It’s the Signal

    09/26/2025

    What the Numbers Say: Discounting Isn’t the Strategy—It’s the Signal

    Episode 1 of the Series: Escaping the Discount Death Spiral Margins are shrinking, and discounts are to blame. Even when traffic is strong, brands and dispensaries across the U.S. are watching profits erode under the weight of discounts. This episode of Cannabis Marketing Live takes you inside the numbers to show how and why the industry has fallen into a discount spiral, and what to do before it’s too late. We’ll reveal national and state-level data from Headset.io with Data Scientist Mitchell Laferla spotlighting where discounting is most aggressive, why states like Michigan and California are driving the trend, and how consumer behavior is shifting in response. More importantly, we’ll show you what to do about it: how to move from blanket discounts to smarter, data-driven strategies that protect your margins, increase basket size, and keep customers loyal without racing to the bottom. Here’s what you’ll learn The Numbers Behind Discounts: National and state-level data showing where discounting is most severe (CA, MI, and more). The Hidden Margin Killers: Why bigger discounts often shrink cart size and reduce long-term customer value. Smarter Strategies: How to use basket analysis, attachment rates, and value-based products to discount strategically.Plus: You’ll walk away with our free 90-Day Discount Escape Plan, plug-and-play model that lets you test your own numbers, spot red flags, and map out a more profitable path forward. This session is for multi-location dispensaries, retail operators, marketers, and brand leaders who are done with the hamster wheel of discounts and want a sustainable growth strategy. Want more great cannabis marketing tips?! Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/ Like us on Facebook: www.facebook.com/MediaJel Follow us on LinkedIn: www.linkedin.com/company/mediajel/ Follow us on Instagram: www.instagram.com/mediajel/ Follow us on X (Formerly Twitter): www.twitter.com/MediaJel Let's strategize about your business: www.mediajel.com/contact-us/

    1 hr
  7. How Cannabis Brands Are Growing on Reddit

    08/15/2025

    How Cannabis Brands Are Growing on Reddit

    Reddit is one of the most overlooked yet powerful tools for cannabis and CBD businesses. While other social platforms are saturated with short-lived trends and surface-level engagement, Reddit offers something far more valuable: real conversations with real people who are genuinely interested in cannabis, wellness, and emerging brands.  We’re thrilled to be joined by Danny Kirk, Founder of ReddiReach and creator of the Let’s Market Your Business on Reddit course. Danny is a long-time Redditor, strategist, and educator who’s helped brands of all kinds authentically grow on Reddit through community-first thinking and platform-native tactics. He’ll be sharing his proven approach to building visibility and engagement without relying on paid ads. Here’s what you’ll learn: How to find the right subreddits for your brand—and what to know before you postWhat makes Reddit content stand out and get upvoted by the communityHow to build trust and credibility without sounding like a marketerHow to use Reddit for consumer research, feedback loops, and content inspirationIf you’re managing a dispensary, launching a DTC wellness brand, or just exploring ways to reach more customers organically, this session is packed with tips you can use immediately. You'll also get our Reddit Content Planner for Cannabis Brands, a free downloadable resource that includes weekly post templates, subreddit lists, title formulas, and engagement tactics to guide your first 30 days of Reddit strategy. This webinar is built for cannabis and CBD brand owners, marketers, content teams, and agencies who want to reach their audience without running into compliance walls. If you’ve been struggling to find platforms that actually allow you to grow, this session is your blueprint. Save your spot today and learn how to use Reddit for education, brand building, and authentic community engagement. Want more great cannabis marketing tips?! Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/ Like us on Facebook: www.facebook.com/MediaJel Follow us on LinkedIn: www.linkedin.com/company/mediajel/ Follow us on Instagram: www.instagram.com/mediajel/ Follow us on X (Formerly Twitter): www.twitter.com/MediaJel Let's strategize about your business: www.mediajel.com/contact-us/

    1h 1m
  8. Advertising Attribution: How to Know Which Cannabis Ads Are Driving Dollars

    05/01/2025

    Advertising Attribution: How to Know Which Cannabis Ads Are Driving Dollars

    Many cannabis marketers struggle to connect the dots between their advertising efforts and sales. The truth is customers rarely convert after seeing just one ad. Instead, they engage with multiple touchpoints on their buyer’s journey — CTV, Digital Out-of-Home (DOOH), Display, Google Search, SEO, and more—before making a purchase. Yet, most businesses still rely on outdated last-click attribution, which only credits the final interaction and ignores the role of brand awareness and the halo effect. In this webinar, we’ll break it all down in simple terms. You’ll learn what an attribution model is, why it matters, and how to assign value across different marketing channels properly. No more guessing which ads are working—this session will help you measure and optimize your marketing for real results. Key Topics Covered: Understanding the Halo Effect – how brand awareness drives conversions across all channels.Types of attribution models: Last-Click, Linear, Time Decay, Position-Based, and Data-Driven.How to assign weights to each media channel, from CTV and DOOH to Display, Native, and Paid Search.Simple steps to set up an MTA model without getting lost in complex data.Meet Your Expert: Joining us is Alexander Morrise, PhD, Head of Graph Data Science and AI at building Louie.ai, who has helped countless businesses move beyond spray and pray advertising to data-backed decision-making. With years of experience in programmatic advertising and analytics, Jake and Alexander will provide real-world examples to help you grasp the power of attribution. What You’ll Walk Away With: A clear understanding of how customers engage with your ads across different platforms.The ability to identify and leverage assist channels—even if they don’t drive immediate conversions.A framework for measuring the real impact of your cannabis marketing investments and adjusting spend accordinglyConfidence in using attribution models to improve decision-making and increase revenue. This session is designed for all business owners and marketers who want to stop wasting money on ineffective ads and start making informed, data-driven decisions. No technical expertise required—just a willingness to learn how modern marketing works. Want more great cannabis marketing tips?! Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/ Like us on Facebook: www.facebook.com/MediaJel Follow us on LinkedIn: www.linkedin.com/company/mediajel/ Follow us on Instagram: www.instagram.com/mediajel/ Follow us on X (Formerly Twitter): www.twitter.com/MediaJel Let's strategize about your business: www.mediajel.com/contact-us/

    1h 1m
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Ratings & Reviews

5
out of 5
2 Ratings

About

Your front-row seat to the trends and tactics fueling record growth for cannabis dispensaries, delivery, and brands. Welcome to Cannabis Marketing Live, the go-to show for MSO's, dispensary owners, delivery operators, and cannabis and CBD brands who want to grow smarter, not cheaper.  Each episode, we bring you the latest trends, real-world case studies, and proven strategies from the industry’s top marketers, innovators, and entrepreneurs. From boosting retention to mastering omnichannel campaigns, you’ll get actionable insights you can put to work today — and the inspiration to stay ahead in a rapidly changing market.

Information

  • Creator
    Jake Litke
  • Years Active
    2022 - 2026
  • Episodes
    76
  • Rating
    Clean
  • Copyright
    © 2026 Cannabis Marketing Live
  • Show Website
    Cannabis Marketing Live