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“I have already had my marching orders from Clark and Joe that I've got to make these panels as interactive as possible so you know we will definitely be getting some impact and questions from the audience and the other service providers,” says Matthew Townend of Cavell. In this podcast we catch a look at some of the exclusive content that will be presented at the Cloud Connections 2024 Conference.

The Survey Says: 2023 - 2024 CCA Annual Service Provider Survey - Predictions and Forecasts for the path ahead! Cloud Communications Alliance

Matt tells us that almost the very first session of day one, attendees will be the first to hear the results of an annual survey. “We've now been doing that for three years… and with those results you kind of get the heartbeat of what the industry is thinking about.” The survey is famous for providing very detailed information about trends, and the data often packs some surprise findings. The gathered intelligence helps CCA members in gaining a better understanding of their larger business environment.

Top Cloud Platforms

“Both the CCA and Cavell really focus on practical advice, that help people turn some of the ideas into to action on things they can actually do.” On one panel, Top Cloud Platforms: Innovations Propelling Cloud Adoption into the Future, Matt tells us that, “…we've got the leading Cloud Platform players: Cisco, Alianza, Inc., NetSapiens a Crexendo Company, and Intermedia Cloud Communications. The panel will explore what’s driving growth and how to maintain growth.

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Fax remains a critical tool in certain industries, but copper service is disappearing, and prices are rising

“Here it is, 2024, and we're still talking about faxing," says Bob Webb of ClearlyIP.  “And a lot of folks are still using and relying on faxing. The reason it's become more difficult is because the legacy copper providers have been yanking that copper out of the ground and replacing it with fiber and basically, transparently to the end user, putting them on a voice over IP platform that's not designed to carry faxing. But if you happen to be lucky enough where you rely on fax and you still have the copper, those same legacy providers are jacking up the prices.”

In this podcast, Bob outlines Sendfax.to. “Basically, we're going to marry ... multiple email addresses to multiple phone numbers but that's the key because faxing is fundamentally a phone number to phone number communication...” Bob explains how this approach saves money and restore security to fax communications.

Visit www.clearlyip.com

How collaboration is going to be sold, promoted, ingested, service supported by firms in the coming years

“Change doesn't just knock on the door,” says Janet Schijns, JS Group, CEO. “It practically demolishes the door to make its grand entrance. And the next few years, we're going to ramp up even that pace of change we've all become used to in the industry. AI is the new workforce, automating everything from customer service to network optimization and bringing rapid innovation to our space with varying impacts. Channel partners, even competitors creating integrated solutions that offer more value to end users. And then on top of that, partners working with partners, working with partners, working with partners is now the norm. And with all that innovation, in AI and in collab, there's a laser focus also on security…”

“I'm going to be sharing our proprietary research on how collaboration is going to be sold, promoted, ingested, service supported by firms in the coming years amidst all this change.” In this podcast, catch a look at the future and catch a look at this special content to be offered at this week’s conference. “Nobody's talking about the vendor's brand anymore. They're talking about the experience for the customer and many times their own brand.”

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Alan Rihm is LIVE this week at Cloud Connections 2024

“People can be your biggest competitive advantage,” says Alan Rihm, Fall Forward CEO and Co-Founder. “Or you can waste a lot of time and have a huge amount of turnover and a lot of disgruntled.” In the creative storm of the cloud communications industry, Rihm reminds is, in this brief podcast that organizations are as defined by their people, their talent, and how that talent led, as by the services and products they offer. The two tracks run side by side. Rihm tells us that our technology might be radically different just two or three years from now. But the company culture is also a thing in motion. Will your team look forward, each day to coming to work, to doing the actual work? Will be inspired to see new things in the new technologies?  Or will a poor culture make the least of the most advanced innovations. “We're all about trying to help leaders leverage technology to get the most out of their team.”

Alan is joined by Dave Gilbert, Cloud Evangelist at Cavemen Investments LLC. Both Dave and Alan have led organizations up through stages from beginnings, take off to an eventual successful sale. They have seen the seasons of technological changes and the continuity of the human element: the need for the CEO to build a special culture. Alan Rihm and Dave Gilbert are LIVE at Cloud Connections 2024. Today Alan leads fall Forum, helping startups with a venture studio.

Visit www.fallforward.com

CCA CPaaSAA CPaaS Special Podcast, Cloud Connections 2024

“AI is synonymous with CPaaS in how it gets deployed in the organization when it comes to anything communications related", Kevin Nethercott of the CPaaS Acceleration Alliance. This week, the Cloud Connections 2024 Conference will offer a panel labeled "Unlocking Revenue Streams: Seizing the CPaaS Advantage" and a second panel called "UCaaS, CCaaS, CPaaS, Security: Crafting the Ultimate Collaboration Suite for Revenue Growth". CPaaS will be a major topic at the event. According to Nethercott, AI and CPaaS, go together. “They're absolutely kind of kindred spirits of a sort. It's hard to do one without the other. And we're seeing global deployments of it in front of contact centers, in front of CCAS. And so, it really is converging everything down to the user. And that's why we really like to focus on the user experience as the critical element of what this technology can be used for.”

Last year, CPaaS and AI had a kind of wonder appeal. This year, we are seeing practical applications, what Nethercott describes as commercialization. In this short podcast we learn how those dots are linking up: CPaaS can be deployed to solve customer challenges, and to create revenue. Looking into these opportunities will be a big part of this week’s event.

Visit www.cpaasaa.com

“How do you integrate with all the different platforms, whether it's Teams and Zoom and all the other options? How do you bring a cellular or mobile option to a UC provider? Those kinds of things are really important changes that are coming to unified communication providers, collaboration providers.” Mark Lindsey of ECG will be exhibiting answers to these challenges at Cloud Connections 2024. “We're talking about how to integrate in new members of the engineering team to help build those products out and make those kind of new product ideas a reality.”

Mark sees the CCA’s annual conference as a place for people share fresh thinking on challenges, learn about new opportunities and come together to build a stronger industry. “It's a great show because the people there are really talking about a lot of new ideas, kind of what's around the bend, around the corner things. Mark also notes how CCA’s event looks at the interface between products, services, innovations, with public policy, regulation, and the law.

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