The Audacity to Podcast Daniel J. Lewis

Thinking about refreshing your podcast branding? Before I discuss the "when," let's consider how your podcast might benefit from a branding refresh.



Please share this episode from your podcast app or https://theaudacitytopodcast.com/refreshbenefits



## What is "podcast branding"?



- Podcast Logo vs. Cover Artwork: Understanding the Difference and When to Use Each: https://www.podcastbranding.co/podcast-logo-vs-cover-artwork-understanding-the-difference-and-when-to-use-each/

- 8 Ways to Improve Your Podcast Description: https://theaudacitytopodcast.com/8-ways-to-improve-your-podcast-description/

- Should You Rebrand a Podcast, or Launch a New Show? https://theaudacitytopodcast.com/should-you-rebrand-a-podcast-or-launch-a-new-show-tap268/



## 1. Attract a new audience



- Should Your Photo Be in Your Podcast Cover Art? https://theaudacitytopodcast.com/should-your-photo-be-in-your-podcast-cover-art/



## 2. Increase your perceived quality



- Labeling Podcasters: Amateur vs. Skilled:

https://theaudacitytopodcast.com/labeling-podcasters-amateur-vs-skilled/



## 3. Adapt to the latest trends



## 4. Strengthen or reset your podcast's identity and message



## 5. Infuse new energy for your audience and yourself



## 6. Stand out from others



## Looking to refresh your podcast branding?



- Mark Des Cotes from Podcast Branding: https://www.podcastbranding.co/

- 99designs: https://theaudacitytopodcast.com/99designs

- Avoid Fiverr, but if you really want it, here's my affiliate link: https://theaudacitytopodcast.com/fiverr



———



Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/



Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/



FEEDBACK

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MAILING ADDRESS

The Audacity to Podcast

PO Box 739

Burlington, KY 41005

Bonus content can be a fun way to engage and reward your loyal podcast audience, either publicly, through an opt-in, or exclusively in a premium subscription. Here are some things you could try making.



Please share this episode from your podcast app or https://theaudacitytopodcast.com/bonusideas



8 Bonus Content Ideas for Your Podcast:



## 1. Bloopers



## 2. Behind-the-scenes



## 3. Sneak peeks



## 4. Extended editions



- That Story Show: http://thatstoryshow.com

- The Babylon Bee Podcast: https://babylonbee.com/podcasts/the-babylon-bee-podcast



## 5. Audience engagement



- My Podcast Reviews: https://mypodcastreviews.com/



## 6. Quick content



- Join my weekly email newsletter for podcasting tips: https://theaudacitytopodcast.com/email



## 7. Downloadable resources



- TextExpander snippets to download.: https://theaudacitytopodcast.com/how-to-use-a-text-expander-for-faster-podcasting-tap189/

- Printable podcast “preflight” checklist.: https://theaudacitytopodcast.com/podcasting-preflight-checklist-tap164/

- Resource toolbox in a PDF.: https://theaudacitytopodcast.com/how-to-make-great-podcast-cover-art-tap191/

- Bonus tips and tools in a PDF.: https://theaudacitytopodcast.com/7-free-ways-to-speed-up-your-website-without-switching-web-hosting-tap202/



## 8. Community



———



Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/



Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/



FEEDBACK

Call (903) 231-2221

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MAILING ADDRESS

The Audacity to Podcast

PO Box 739

Burlington, KY 41005

Choosing the right category for your podcast has the potential to help your podcast get discovered and featured. But what should you do with so many categories to choose from, and sometimes seemingly not enough?



Sidenote: "genre" and "category" are often used interchangeably in podcasting, but I'll stick with the "category" term for this episode.



Please share this episode from your podcast app or https://theaudacitytopodcast.com/categories



## Categories in Apple Podcasts



- Apple's 110 podcast categories: https://podcasters.apple.com/support/1691-apple-podcasts-categories



## Podcasts can be in more than one category



## The primary category matters most



## 4 steps to pick the right categories for your podcast



- Apple's 110 podcast categories: https://podcasters.apple.com/support/1691-apple-podcasts-categories



### 1. Ignore the charts and saturation



- Apple Podcasts statistics from Podcast Industry Insights: https://podcastindustryinsights.com/apple-podcasts-statistics/



### 2. See where your "competitors" are



### 3. Pick what best describes your content



### 4. Pick where your audience would expect to find your podcast



———



Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/



Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/



FEEDBACK

Call (903) 231-2221

Email feedback@theaudacitytopodcast.com

Send a voice message from https://theaudacitytopodcast.com/



MAILING ADDRESS

The Audacity to Podcast

PO Box 739

Burlington, KY 41005

Internet marketers have a new crush on video and many podcasters are starting to feel pressured to create video content. But do you really need to add video?



Please share this episode from your podcast app or https://theaudacitytopodcast.com/needvideo



## Start with audio



- “Should Your Podcast be Audio, or Video?”: https://theaudacitytopodcast.com/should-your-podcast-be-audio-or-video-tap163/



## Think real video first, fake video last



- I've done a previous episode about the problems with fake video: https://theaudacitytopodcast.com/why-you-should-not-publish-audio-podcasts-on-youtube-tap332/



## Video costs more



- IPX7 waterproof earbuds: https://www.amazon.com/dp/B08KDZ2NZX?tag=theaudacitytopodcast-20&linkCode=ogi&th=1&psc=1



## Video can actually be "lazy" in a good way



- “It's not hurting their podcast!”: https://theaudacitytopodcast.com/debunking-the-myth-its-not-hurting-their-podcast/



## Video can be in more places



## Your video can be completely different from your audio



## Some ways you can try adding video to your audio podcast



1. Live-stream!

2. Record talking head(s)

3. Create snippets

4. Respond to comments

5. Show behind the scenes

6. Repurpose your information

7. Special content

8. Other updates your audience would enjoy



## Don't stress; you don't NEED video



———



Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/



Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/



FEEDBACK

Call (903) 231-2221

Email feedback@theaudacitytopodcast.com

Send a voice message from https://theaudacitytopodcast.com/



MAILING ADDRESS

The Audacity to Podcast

PO Box 739

Burlington, KY 41005

There are many ways to earn income through podcasting: affiliates, sponsorships, sales, and more. Disclosing when you get compensated is not only the law, but it's also a good way to earn your audience's trust!



Please share this episode from your podcast app or https://theaudacitytopodcast.com/disclose



## 1. Read the FTC's resources


- https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking



## 2. Why should you disclose compensation?


- BlueHost: https://theaudacitytopodcast.com/bluehost

- SiteGround: https://theaudacitytopodcast.com/siteground



## 3. What kinds of compensation should you disclose?


- Electro-Voice RE320: https://theaudacitytopodcast.com/re360

- RØDECaster Pro: https://theaudacitytopodcast.com/rodecaster



## 4. When should you disclose compensations?


## 5. How should you disclose compensation?


## 6. How to use disclosures to earn trust instead of losing it


- TextExpander: https://theaudacitytopodcast.com/textexpander

- What I said about Hindenburg in my recent episode about the best audio-editing apps for podcasting: https://theaudacitytopodcast.com/best-audio-editing-apps-for-podcasting-in-2023/



## 7. How to account for potential future earnings


- Capsho: https://theaudacitytopodcast.com/capsho

- Pretty Links Pro: https://theaudacitytopodcast.com/prettylinkpro

- Captivate: https://theaudacitytopodcast.com/captivate

- Jasper: https://theaudacitytopodcast.com/jasper

- Premise: https://theaudacitytopodcast.com/premise

- Auphonic: https://theaudacitytopodcast.com/auphonic



## 8. Summary


- Gordon Firemark: https://www.gordonfiremark.com/a/2147485368/BZRTC22B



## 9. Thanks for the boostagrams!



- Adam Curry, the podfather and host of Podcasting 2.0 (https://podcastindex.org/podcast/920666) and No Agenda (https://www.noagendashow.net/)

- Merry Oscar, creator of the Fountain podcast app: https://fountain.fm/

- iluvsush (not a podcaster … yet!)

- Kyrin from Mere Mortals: https://www.meremortalspodcast.com/



———



Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/



Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/



FEEDBACK

Call (903) 231-2221

Email feedback@theaudacitytopodcast.com

Send a voice message from https://theaudacitytopodcast.com/



MAILING ADDRESS

The Audacity to Podcast

PO Box 739

Burlington, KY 41005

Some podcasters think everything a successful podcaster does directly contributes to their success and not holding them back. But that's false!



Please share this episode from your podcast app or https://theaudacitytopodcast.com/nothurting



———



Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/



Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/



FEEDBACK

Call (903) 231-2221

Email feedback@theaudacitytopodcast.com

Send a voice message from https://theaudacitytopodcast.com/



MAILING ADDRESS

The Audacity to Podcast

PO Box 739

Burlington, KY 41005