47 min

What B2B Influencers Get Paid and Why Social Pros Podcast

    • Marketing

Tim Williams, CEO of Onalytica, joins the Social Pros podcast to talk about the power and rising popularity of influencer marketing in the B2B space.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud
Full Episode Details
Tim Williams, CEO of Onalytica, is on the Social Pros podcast to discuss the rise of B2B influencers, how much they get paid, and the best practices for working with them.
Tim takes us into the story of what Onalytica does for brands and shares why he thinks influencers have become so key to the marketing world. He explains that there’s a major trust problem with brands, meaning that marketing is starting to lose its effect – paving the way for influencers to save the day.  
Tim discusses Onalytica’s recent B2B Influencer Compensation Report and what the data shows about how much influencers are paid around the world. He also shares some red flags that brands and influencers should watch out for before starting a partnership.
In This Episode:
4:08 – Tim explains the different stages businesses want to work with influencers 5:58 – Why influencers are replacing the trust that brands have lost 8:14 – How B2B has started to embrace influencer marketing 10:54 - What the B2B Influencer Compensation Report says about payments 14:40 – How the expectations of influencers differ around the world 17:37 – How to measure the effectiveness of B2B influencers 20:25 – Deciding how many influencers and what type of influencers to hire 22:41 – How the demand for influencers is creating new roles in the B2B space 25:40 – Tim explains the difficulty of managing influencers in a broader business structure 28:03 – How Onalytica helps clients determine what employees would make good influencers 30:07 – How the expectations of influencers have changed 35:27 – Tim explains how influencer marketing and account-based marketing will work together 38:56 – Red flags that influencers should be aware of before working with a brand 43:58 – Tim’s top tip for someone wanting to become a social pro or an influencer marketing manager Resources
Get the new State of Marketing report for free from Salesforce B2B Influencer Compensation Report Visit SocialPros.com for more insights from your favorite social media marketers.

Tim Williams, CEO of Onalytica, joins the Social Pros podcast to talk about the power and rising popularity of influencer marketing in the B2B space.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud
Full Episode Details
Tim Williams, CEO of Onalytica, is on the Social Pros podcast to discuss the rise of B2B influencers, how much they get paid, and the best practices for working with them.
Tim takes us into the story of what Onalytica does for brands and shares why he thinks influencers have become so key to the marketing world. He explains that there’s a major trust problem with brands, meaning that marketing is starting to lose its effect – paving the way for influencers to save the day.  
Tim discusses Onalytica’s recent B2B Influencer Compensation Report and what the data shows about how much influencers are paid around the world. He also shares some red flags that brands and influencers should watch out for before starting a partnership.
In This Episode:
4:08 – Tim explains the different stages businesses want to work with influencers 5:58 – Why influencers are replacing the trust that brands have lost 8:14 – How B2B has started to embrace influencer marketing 10:54 - What the B2B Influencer Compensation Report says about payments 14:40 – How the expectations of influencers differ around the world 17:37 – How to measure the effectiveness of B2B influencers 20:25 – Deciding how many influencers and what type of influencers to hire 22:41 – How the demand for influencers is creating new roles in the B2B space 25:40 – Tim explains the difficulty of managing influencers in a broader business structure 28:03 – How Onalytica helps clients determine what employees would make good influencers 30:07 – How the expectations of influencers have changed 35:27 – Tim explains how influencer marketing and account-based marketing will work together 38:56 – Red flags that influencers should be aware of before working with a brand 43:58 – Tim’s top tip for someone wanting to become a social pro or an influencer marketing manager Resources
Get the new State of Marketing report for free from Salesforce B2B Influencer Compensation Report Visit SocialPros.com for more insights from your favorite social media marketers.

47 min

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