175 episodes

Let's talk about how to start a podcast, and how to grow your audience from there! This show takes you from novice podcaster to confident broadcaster. We talk all about the brilliant world of Podcasting – teaching you how to make, grow and monetise a great show. In this podcast I cover the full range of Podcasting skills, looking at: Podcasting Equipment – what microphones to buy, when to get a mixer, how to set it all up. Podcasting Techniques – recording interviews, recording outside events. Podcast Editing – what software to use, how to create the best audio possible. Podcast Promotion – how to grow your audience, how to market your brand. Podcast Planning – scripting, episode planning, topic generation. Podcast Monetisation – how to make money out of your broadcast without turning off your audience. And more – podcasting environments, events, speaking skills.I'll be bringing on guests from popular podcasts, talking to novices and experts alike, and generally helping you to create the best podcast possible. If you have any suggestions for future episodes, or feedback on the podcast, get in touch on twitter at @thepodcasthost or through the website at The Podcast Host

PodCraft | How to Podcast & Craft a Fantastic Show The Podcast Host

    • Business
    • 4.7 • 98 Ratings

Let's talk about how to start a podcast, and how to grow your audience from there! This show takes you from novice podcaster to confident broadcaster. We talk all about the brilliant world of Podcasting – teaching you how to make, grow and monetise a great show. In this podcast I cover the full range of Podcasting skills, looking at: Podcasting Equipment – what microphones to buy, when to get a mixer, how to set it all up. Podcasting Techniques – recording interviews, recording outside events. Podcast Editing – what software to use, how to create the best audio possible. Podcast Promotion – how to grow your audience, how to market your brand. Podcast Planning – scripting, episode planning, topic generation. Podcast Monetisation – how to make money out of your broadcast without turning off your audience. And more – podcasting environments, events, speaking skills.I'll be bringing on guests from popular podcasts, talking to novices and experts alike, and generally helping you to create the best podcast possible. If you have any suggestions for future episodes, or feedback on the podcast, get in touch on twitter at @thepodcasthost or through the website at The Podcast Host

    How to Optimise Your Podcast’s Outline & Theme

    How to Optimise Your Podcast’s Outline & Theme

    Kay is the co-host of the In Da Trenches Podcast and asks about optimising their name, outline, and theme. 

    Sometimes it helps to take a step back and look at the bigger picture of your podcast, asking questions such as:
    What’s its purpose?Who’s it for?What does success look like for me?You can then start to work backwards from these.

    Another very useful exercise is to use our free Podcast Planner Tool.

    And we have thorough guides on Podcast Names, Descriptions, and Formats for a deeper dive on those topics, too. 
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    • 23 min
    Making Best Use of a Break Between Seasons

    Making Best Use of a Break Between Seasons

    Laurent of the Puissante Panoplie podcast asks us about breaks between seasons. He feels that these can halt his momentum, and make him feel a bit like a headless chicken, jumping from task to task with no real plan in mind. Once the break is over, Laurent adds, he feels anything but rested or organised going into his new season.

    On this episode, we talk about ways to better structure your breaks in between seasons. We also cover the benefits of running an audience survey during these periods. You can even collect listener feedback in voice form, as we're doing on this season of PodCraft. 
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    • 18 min
    Where Should I Place Ads in My Podcast Episodes?

    Where Should I Place Ads in My Podcast Episodes?

    Our question this week comes from Teresa of the Homeschool Mama SelfCare Podcast. Teresa's asking us about the optimal position of podcast ads so as to optimise their impact and minimise the chance of them annoying the listeners. 

    On this episode, we cover:
    Is there a "right" time to play a podcast adThe difference between pre, mid, and post-roll adsThe difference between pre-recorded and host-read ads How you can make ads part of your contentAnd why ads might not be essential to the monetisation of your show, going forward. This episode was sponsored by (and made with) Alitu, The Podcast Maker. 
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    • 18 min
    The Low-Hanging Fruits of Growing Your Audience

    The Low-Hanging Fruits of Growing Your Audience

    On this new season of PodCraft we're going to be answering your podcasting questions. Here's how to submit yours!

    This time around, we have a question from Brooke of Let's Talk Art With Brooke.

    Brooke has been podcasting for six years and as well over 200 episodes, but is concerned with lack of audience growth.

    This is a big question in and of itself (so big, in fact, that we actually wrote a book about it). But we find that there's always a few low-hanging fruits that can have an impact right away. These include good, compelling episode titles, Calls to Action, thorough SEO-friendly shownotes, and appearing as a guest on other relevant podcasts. 
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    • 17 min
    How do you measure podcast success? And do you need to know about bitrates or loudness? Part Two of Two

    How do you measure podcast success? And do you need to know about bitrates or loudness? Part Two of Two

    It's part two of our dive into the Podcaster Cares Survey data. This time around, we're talking NFTs, measuring success, social media, loudness, and bitrates.

    We also take a look at some interesting differences between podcasters of five years or more, and folks who've been doing it less than five years.

    Podcasters of 5 years or more have stronger opinions on Apple Podcasts and RSS Feeds
    67.5% of the 5 years or more group agreed that a podcast isn’t really a podcast if it doesn’t have an RSS feed.Of the folks in podcasting for fewer than five years, 39.8% agreed, whilst 38.9% didn’t care. 25.3% in the 5 years or more group didn’t care about RSS feeds.44.6% of the 5 years or more group believe that Apple could and should be doing more to help podcasters. This is compared to 34.9% of the newer podcasters group.53% of the newer podcasters have no real opinion on Apple either way, compared to 34.9% of the 5 years or more group. Newer podcasters pay less attention to podcast loudness & bitrates
    60.2% of podcasters of 5 years or more have a set and consistent loudness level for their show.This is compared to 31.4% of folks podcasting for 0-5 years. 29.7% of newer podcasters don’t worry about loudness levels.This is compared to only 15.7% of the 5 years or more group. 42.9% of newer podcasters have no idea what bitrates are. Only 15.7% of the 5 years or more group thought the same. Get the full Podcaster Cares Survey Report right here. 
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    • 23 min
    537 podcasters told us what they care about (and don't) - here's the data: Part One of Two

    537 podcasters told us what they care about (and don't) - here's the data: Part One of Two

    The more podcasting grows, the more people talk about it. Some of it is genuine news, and some of it is gossip or clickbait. Rather than waste your time with articles about irrelevant topics, we want to know what the average podcaster cares about most.
    So, we put up a survey and invited our entire audience to take part through the blog, email and social. We offered a few prizes to say thanks, including a 1st prize gift voucher and a few of our own books (The Podcast Host Planner and Podcast Growth manual). 
    We were delighted to see responses from over 500 podcasters (537 in total!) who generously shared their opinions with us. Let’s take a look at what podcasters think of the topics that spark debate in the content creation community.

    Get the full Podcaster Cares Survey Report right here. 
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    • 46 min

Customer Reviews

4.7 out of 5
98 Ratings

98 Ratings

yfkyfkyfkytkyrkyrky ,

This podcasts is super helpful!

I have been wanting to start a podcast for awhile now and this podcast has helped get better insight on how to run it.

1extraordinarywoman ,

Tons of info

I’ve learned all kinds of things from this podcast. And being a newbie it’s been very helpful

allisonweeks ,

Helpful Info, Great Accents

I’m in year one of my podcast and I’m always looking for wisdom from podcast pros. Colin and Matthew give very useful and practical advice.

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