224 episodes

Reputation Revolution is the professional personal branding show for experts, entrepreneurs and emerging thought leaders.


Hosted by the PR Warrior, Trevor Young, the show focuses on helping credible individuals to build visibility, influence and trust in the marketplace, and in doing so, position themselves to take advantage of today's 'reputation economy'.


Reputation Revolution covers the four core pillars of building a successful and respected professional personal brand:


ESTABLISH your voiceENHANCE the credibility of that voiceEXTEND the reach of your voiceEXTRACT value from the profile and reputation you build in the marketplace

Follow Trevor on Twitter and/or subscribe to the Reputation Revolution newsletter

Reputation Revolution | the professional personal branding show Trevor Young

    • Business
    • 4.8 • 5 Ratings

Reputation Revolution is the professional personal branding show for experts, entrepreneurs and emerging thought leaders.


Hosted by the PR Warrior, Trevor Young, the show focuses on helping credible individuals to build visibility, influence and trust in the marketplace, and in doing so, position themselves to take advantage of today's 'reputation economy'.


Reputation Revolution covers the four core pillars of building a successful and respected professional personal brand:


ESTABLISH your voiceENHANCE the credibility of that voiceEXTEND the reach of your voiceEXTRACT value from the profile and reputation you build in the marketplace

Follow Trevor on Twitter and/or subscribe to the Reputation Revolution newsletter

    222: DEEP DIVE 🤿 Personal brand vs business brand - further insights, 4 examples, plus recommendations (solo episode featuring Trevor Young)

    222: DEEP DIVE 🤿 Personal brand vs business brand - further insights, 4 examples, plus recommendations (solo episode featuring Trevor Young)

    THIS SOLO EPISODE DIGS DEEPER INTO THE HOT TOPIC OF --


    "Should you focus on building your personal brand, or business brand?"


    It follows on from the previous episode (#221) in which brand strategist, Sam Osborn, content coach, Brendan Keogh, and I discussed this topic, albeit in quite broad terms.


    However, I felt there was unfinished business.


    I subsequently blogged about the topic and had conversations with people on LinkedIn and Twitter. I put my thinking cap on. I went for long walks to gain additional clarity around the subject.


    Here I was: I'd been neck-deep in the PR and marketing arena for many years now; I'd advised countless individuals – entrepreneurs, professional experts and thought leaders – on both their personal and business brands,


    But I felt I hadn't sufficiently come to any real concrete conclusions to this common issue.


    It had always been, in my instance anyway, a case by case proposition, depending on who I was talking to at the time, and what their particular circumstances were.


    Until now.


    I decided the best way to help people better understand this branding conundrum and thus have greater clarity as to which strategy would work best for them - 'personal brand vs business brand' - was to provide real-life examples of people who had already gone a fair way down the path, and then unpack their respective situation.


    Which is what I have done in this episode.


    I hope you get value from it!


    REPUTATION REVOLUTION is brought to you by Credible Authority Academy.

    • 29 min
    221: Business brand vs personal brand | Featured guests - Sam Osborn & Brendan Keogh

    221: Business brand vs personal brand | Featured guests - Sam Osborn & Brendan Keogh

    G'day folks, my name is Trevor, and welcome to Season 6 of the Reputation Revolution show.


    In this episode we tackle the much-debated topic - Business brand vs personal brand: Which one should you focus on?


    It's a question I get asked a lot, and one to which there is no definitive answer, as a number of variables will often come into play.


    But ... it's definitely worth digging into if you're in business, because as we know: when it comes to all things PR, marketing and communications (including content and social media) - clarity is king!


    To help me tackle the 'business brand vs personal brand' debate, I've co-opted two experienced pros to provide their ideas, insights and opinions on the topic.


    They are:


    SAM OSBORN - a leading brand strategist who helps businesses drive stronger revenue, branded communication and customer loveBRENDAN KEOGH - a marketer and coach who helps thought leaders clarify their message and create cut-through content that gets results

    Sam, Brendan and I provide our respective takes on the 'business brand vs personal brand' theme.


    Along the way, we also discuss:


    the concept of branding, and the critical role it playsthe importance of values, personality and consistency in building trustexamples of personal brands who have also built significantly-sized businessesThe role reputation plays in personal brandingLeaders of practice areas within a larger firm: how should they approach personal branding?Brand architecture, and when to build a 'house of brands'

    If you're building a business enterprise around your personal brand but are wondering whether or not you need to put a bit of effort into marketing an associated business entity, then have a listen to this episode for further insights and ideas on the topic.


    *** REPUTATION REVOLUTION: Brought to you by the Credible Authority Academy ***

    • 48 min
    220: Unpacking the 'Credible Authority Method' | Where to next for Reputation Revolution?

    220: Unpacking the 'Credible Authority Method' | Where to next for Reputation Revolution?

    Today's episode features a solo riff by show host, Trevor Young aka The PR Warrior.


    Trevor outlines what he calls the Credible Authority Method, a professional personal branding framework he's been developing for some time now and something he expects will be the topic of his next book.


    Trevor also chats about some forthcoming plans for the podcast, including a potential change in format, and he wants your feedback (you can email him at trevor.young@prwarrior.com).


    All this and more!

    • 42 min
    219 FROM THE VAULT: Accountant Pat Mannix (aka 'The Tax Champion') unpacks his video marketing strategy

    219 FROM THE VAULT: Accountant Pat Mannix (aka 'The Tax Champion') unpacks his video marketing strategy

    FROM THE VAULT: Previously published as episode 177 - 'Creating authentic video content in professional services | CASE STUDY - Pat Mannix, Paris Financial'


    __________________________


    In this encore episode of the podcast, we chat with Pat Mannix, a partner in the Melbourne-based accounting firm, Paris Financial.


    Pat is known as the Small Business Tax Champion.


    He uses video to share ideas, insights and value with his target audience, the small business community.


    Pat's videos demystify legislation, unpack complex issues around all things tax, and provide savvy business tips and advice. Plus he doesn't mind delivering the occasional rant against multinational companies that don't pay their fair share of tax!


    But most importantly, Pat's content is the real deal.


    Yes, it's valuable content for the intended audience - small business owners - but it's how he presents it that really resonates. With Pat, what you see is what you get - he's a funny guy, and his personality really shines through in his videos. This is very welcome, given a lot of the subject matter is on the dry side!


    In this this interview, Pat breaks down how he produces his videos, including the production schedule he adheres to and the technology used. He explains the need to inject personality on-camera and why the key to content success is consistency.


    Pat also discusses how creating content has given him (and his firm) visibility within small business circles, and how this has led to new business opportunities.


    Pat has done some 150 videos now, so he's got it down to a fine art. But nothing would have happened had he not turned on the camera and had a go!


    If you've been 'umming and aahing' as to whether you should be creating content but are starting to maybe over-think things to the point where nothing is getting done, you'll be inspired by this chat with Pat Mannix.


    CONNECT WITH PAT:


    Paris Financial websiteYouTube channelLinkedIn profile

    • 34 min
    218 FROM THE VAULT: Andy Crestodina on thought leadership marketing, SEO for personal branding and the state of blogging

    218 FROM THE VAULT: Andy Crestodina on thought leadership marketing, SEO for personal branding and the state of blogging

    FROM THE VAULT: Previously published as episode 187 - 'The building blocks of thought leadership marketing with Andy Crestodina'


    __________________________


    In this encore episode of the podcast, we chat with Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media Studios and a world-renowned digital marketing guru.


    Andy has been in the web design and interactive marketing space for 21 years. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing.


    Andy and host Trevor Young discuss:


    The building blocks of thought leadership marketingThe differences between a content marketer and a thought leaderBlogging as a powerful thought leadership marketing tool in 2021Andy's suggestions on optimising SEO for personal branding, including how to outrank negative mediaPLUS ... Andy unpacks the state of blogging, and lets us in on some of the interesting findings of his 7th Annual Blogging Survey,

    If you've ever thought about what thought leadership is, how to extend your personal brand reach as a thought leader, or whether you simply love following thought leaders and get value from their content, you'll find this conversation super interesting!


    CONNECT WITH ANDY:


    Website


    Twitter


    Instagram


    LinkedIn

    • 43 min
    217 FROM THE VAULT: How being relentlessly helpful can supercharge your personal brand | CASE STUDY - John Espirian, author, B2B tech writer & LInkedIn expert

    217 FROM THE VAULT: How being relentlessly helpful can supercharge your personal brand | CASE STUDY - John Espirian, author, B2B tech writer & LInkedIn expert

    FROM THE VAULT: Previously published as episode 182 - 'From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpful'


    __________________________


    In this encore episode of the podcast, author of Content DNA, John Espirian, unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a high-profile LinkedIn expert who has successfully managed to differentiate himself from his competitors in the marketplace.


    {N.B. After we listen to John's story, John and host Trevor Young shift gears and discuss LinkedIn tips and strategies}


    John's the real deal. He's a genuine, humble guy. He's not flashy, but he's credible.


    This makes him the antithesis of many of the self-proclaimed 'thought leaders' we see out there on the web who are good at scoring airtime, but scratch beneath the surface and there's not a lot there.


    In this wide-ranging chat with Trevor Young, John discusses:


    why he chose to build his personal brand in the first placehis book Content DNA, and why he wrote itthe concept of creating personal brand building blocks, and how they helped him establish a unique tone of voicethe importance of showing up and relentlessly delivering value time and time againmaking public promises and staying true to themthe 90/10 rule - spending 90% of time on a primary social channel, and 10% on a second one.

    John also covers blogging, writing styles, and building an email list.


    In part 2 of the interview, John and Trevor take a deep dive into LinkedIn.


    John touches on:


    LinkedIn's algorithm and the potential of organic visibility on the platform versus Facebookthe type of content that performs best for John on LinkedIntips for increasing views of your LinkedIn postswhy LinkedIn values 'dwell time'

    John Espirian quotes:


    👉 "Your brand identity is like a hook of a great song: get it right and people will echo it back to you."


    👉 "I've found that people who find me through LinkedIn are willing to pay up to 30 percent more than the people who find me through Google."


    👉 "You've got to turn up, you've got to do the reps in the gym kind of thing. And eventually you will become known. But you've got to stick at it for long enough for it to happen." 


    CONNECT WITH JOHN:


    LinkedInTwitterWebsiteYouTube

    • 54 min

Customer Reviews

4.8 out of 5
5 Ratings

5 Ratings

tommye w-c ,

Awesome

Great show with awesome content!!!

RWlistens ,

Great PR-related content

A relevant podcast for building a brand and reputation in business.

Topical Todd ,

Excellent podcast and host!

Such a good show and great insight in each episode!

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