100 episodes

The SBI Sales and Marketing Podcast is a weekly dive into the latest insights and business strategies in the world of sales and marketing. Every week Matt Sharrers, CEO of SBI, invites the top CEOs and Marketing and Sales leaders from a variety of industries to discuss how they make their number year after year, so you can do the same. Subscribe for your weekly dose of business news, management & marketing, and sales insights to keep you at the top of your game.

SBI Sales and Marketing Podcast Sales Benchmark Index

    • Management
    • 5.0 • 32 Ratings

The SBI Sales and Marketing Podcast is a weekly dive into the latest insights and business strategies in the world of sales and marketing. Every week Matt Sharrers, CEO of SBI, invites the top CEOs and Marketing and Sales leaders from a variety of industries to discuss how they make their number year after year, so you can do the same. Subscribe for your weekly dose of business news, management & marketing, and sales insights to keep you at the top of your game.

    How Business Services CEOs Are Responding to Industry Disruption

    How Business Services CEOs Are Responding to Industry Disruption

    While the Business Services industry saw comfortable growth preceding the pandemic, only a select few market leaders have been able to accelerate growth since the crisis began. Their secret lies in their ability to execute dynamic, cross-functional revenue plans.
     
    On today's show, Andrew Urteaga, SBI Managing Director, joins us to share what market leaders in Business Services are doing differently to accelerate in 2021.

    • 15 min
    How a Marketing Leader Relentlessly Drives Alignment With Sales

    How a Marketing Leader Relentlessly Drives Alignment With Sales

    Marketing leaders have faced numerous difficulties over the past year, but one challenge is not exclusive to just 2020 — sales and marketing alignment. Getting this correct is more imperative now than ever before and can make or break your growth strategy. Ultimately, companies that create strong alignment win 38% more deals and retain 36% more customers than those who are not aligned. 

    • 18 min
    The Winning Strategies of UC&C Market Leaders

    The Winning Strategies of UC&C Market Leaders

    With the global shift to working from home, UC&C companies have witnessed a record amount of demand for their tools and services to carry on productivity away from the office. However, how are market leaders positioning themselves to be set up for success in 2021?

    On today's show, Gregg Blatt, SBI Managing Director, joins us to share what UC&C market leaders are doing differently to outpace competitors.

    • 15 min
    How a Software CEO Recharged the 2020 Strategy

    How a Software CEO Recharged the 2020 Strategy

    For market-leading software companies, the changing economic conditions have had a positive effect on the bottom line. But this has not been without their fair share of challenges, especially for those facing a high growth environment.

    On today’s show, Doug Winter, Founder and CEO of Seismic Software, joins SBI Managing Director Marc Odenweller to discuss how an accelerating software company could pivot to meet market demands and make pragmatic decisions every step of the way.

    • 16 min
    Leading a Legacy Company to Accelerate in Any Market Condition

    Leading a Legacy Company to Accelerate in Any Market Condition

    Legacy companies have been able to withstand nearly every possible economic condition over several decades, and yet even they have had to persevere through new challenges seen this year.

    However, companies like Hexagon PPM have not been around for over 50 years by merely surviving difficult circumstances. Through the adversity, they have made their mark by quickly pivoting to market demands in any disruptive climate.

    • 25 min
    How Software Leaders Pragmatically Prepare for 2021

    How Software Leaders Pragmatically Prepare for 2021

    The software industry has experienced more disruption in the last 6 months than in the previous 10 years. With an increased need for online purchasing, content management, payment processing, and more, leading software CEOs have navigated changes in demand drivers flawlessly, even with imperfect data.

    On today's show, Marc Odenweller, Managing Director at SBI, joins us to discuss how the top 9% of software leaders have been relentlessly agile in their planning process to outpace competitors.

    • 16 min

Customer Reviews

5.0 out of 5
32 Ratings

32 Ratings

J. Barshop ,

Awesome show, highly recommend!

Matt and his guests provide some incredibly compelling and actionable content on how to implement effective sales & marketing strategies as well as develop your overall psychology to become the absolute leader you can be.

Highly recommend listening and subscribing to SBI Sales and Marketing Podcast if you want the knowledge AND mindsets to level up your sales & marketing efforts (and reach all of your overall business goals as a result)!

ErikBison ,

Highly recommend!

Greg and his guests share actionable and inspiring sales and marketing lessons that are working today. Highly recommend listening and subscribing if you want the knowledge AND mindsets to achieve all the business growth goals you have set!

CatWoman Austin ,

High quality sales and marketing advice

There's a lot of fluff out there to read on sales and marketing. If you care about brass tacks, and hearing how your peers have met their number, then this is a good use of your time. They cover sales and marketing alignment (very important), compensation, structure of sales teams, and a host of other topics that will help you be a more effective sales leader. As a marketer, I find I can only do my job when I am in lockstep with the sales team. Marketers will also glean valuable insight from this podcast. I never miss an episode, keep up the good work!

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