059 German Manufacturing Machines for Future Chinese “Red Ocean‪”‬ Entrepreneurs in Action

Xiaolong Hu, Martin Ebner, Chanfang Wang, Dr Martin Kovacik, Dr Tianyu Liu





The November China-Team ChinaWebinar Expert Talk: German Manufacturing Machines for Future Chinese “Red Ocean" Companies saw the moderator Xiaolong Hu interesting and informative discussing the Chinese machinery and automation market that is not only the largest, but also one of the fastest growing markets in the world. With German machine builders increasingly doing business with Chinese customers the future may look bright

However, in many areas of application, the Chinese competitors even have an advantage due to their proximity to the production locations. 

With our experts, we discuss how German mechanical engineering companies can assert the Chinese market and serve Chinese customers in the future with market-oriented product concepts and high product quality.

Panel Experts:

Mr. Martin Ebner, CTO, Strama-MPS Group

Chanfang Wang, Founder China Expert Services, Digital China-Europe Network

Dr. Martin Kovacik, Director Engineering Energy Storage, Manz AG

Dr. Tianyu Liu, General Manager Machine Sales Asia, voestalpine eifeler Vacotec GmbH

Expert Introductions:

Martin Ebner

Chief Technology Officer (CTO),

Strama-MPS Maschinenbau GmbH & Co., Straubing

Trained in one of the first dual courses of study in Bavaria to become a mechanical engineer and at the same time holding a certificate as an industrial mechanic, as well as a consecutive master's degree at the Friedrich-Alexander University of Nurnberg-Erlangen, Mr. Ebner has already been working at Strama-MPS for 13 years in different areas. For two years now, as CTO, he has been managing the company's digitalization, strategic fields as well as innovations in the areas of automation technology. Besides he is a member of the Wirtschaftsjunioren Deutschland as well as a former scholarship holder of the Hanns-Seidl-Foundation.

Xiaolong Hu

Managing Partner

China-Team GmbH

He is expert and ChinaCoach supporting European small and medium sized enterprises archiving sustainable market success. As founder of China-Team (www.china-team.de), Xiaolong Hu looks back on 20 years experience in consulting business in Europe and China.

Chanfang Wang

Founder China Expert Services

Digital China-Europe Network

Chanfang Wang has more than 13 years of experience in Europe in corporate strategy, change management, market & competitive intelligence, business development in IT, machinery automation & robotics industries. Now she's the Founder of China Expert Services (CES) and Digital China-Europe Network based in Frankfurt. She’s passionate about connecting people, ideas and technology. CES helps European high-tech SMEs expand and digitize in China, Chinese high-tech SMEs expand to Europe with transformational educational programs and digital tours. 

 

Dr. Tianyu Liu 

General Manager of machine sales Asia

voestalpine eifeler Vacotec GmbH

Dr. Liu received his Ph. D degree from Humboldt University in 2004. Since then he has over 15 years work experience based in Shanghai. This  includes 7 years business consulting to support SME customers to formulate China business entry strategy and in addition to implement running the business. He has a very good knowledge of the Chinese market and is able to establish business relations and strategic orientations in Asia, especially in China.  He devoted himself to support German SMEs to do the business development in Asia right after his consulting career was over. Market and customers needs orientation in addition to his strong technology background can always lead to successful business development stories in China.

Dr. Martin Kovacik

Director Engineering Energy Storage

Manz AG

Martin is mechanical engineer with PhD. in Bionics and Innovation strategy.