Manage Smarter C. Lee Smith, Audrey Strong & C-Suite Radio

Darren Horwitz is the Founder of TenTen, a brand implementation firm that helps organizations plan, build, and manage brand change. Darren and his team work with clients to help them navigate the complex process of planning, executing, and bringing brands to life. In just over 8 years, TenTen has helped 100+ companies rebrand, across industries and around the world. Darren and TenTen’s work has benefited the U.S. Army, GE Healthcare, Lincoln Financial, and J&J to name a few.
Before founding TenTen, Darren established implementation and brand governance as integral disciplines at FutureBrand. He successfully deployed and governed global brands like American Airlines, Cadillac, and USAA. Prior to this, Darren defined brand management systems at Interbrand, working with notable clients such as Humana and Thomson Reuters. As a founding partner at Pixeljockey LLC, he played a crucial role in managing brand rollouts for AT&T and MasterCard. Darren excels in tackling challenges and guiding clients to achieve measurable results in brand optimization.
In this podcast for managers, Audrey, Lee and Darren discuss: 
·        The 5 Pillars of Successful Brand Implementation Planning
·        What is branding vs. rebranding? Why do it?
·        Timing, cost and implementation of branding
·        What are the logistics of a branding or rebranding?
"Rebranding goes much further than the creative development. Planning to successfully launch and rollout your rebrand takes time - so start planning early!”– Darren Horwitz
Build Credibility and Effective Leadership with the Manage Smarter Podcast
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  
Connect with Darren Horwitz
https://www.tentengroup.com/
https://www.linkedin.com/in/darrenhorwitz/
https://www.tentengroup.com/insights
 
Connect with Manage Smarter Hosts
·         Website: ManageSmarter.com 
·         LinkedIn: Audrey Strong                                                                   
·         LinkedIn: C. Lee Smith  
 
Connect with SalesFuel
·         Website: http://salesfuel.com/ 
·         Twitter: @SalesFuel 
·         Facebook: https://www.facebook.com/salesfuel/ 
Learn more about your ad choices. Visit megaphone.fm/adchoices

Crista Grasso is the go-to strategic planning and systems expert for online businesses when they want to scale. Known as the "Business Optimizer", Crista has the ability to quickly cut through noise and provide clarity on the core things that will make the biggest impact to scale a business simply and sustainably. She is the founder of the Lean Out Method, creator of the Lean Business Scaling System, and host of the Lean Out Your Business Podcast.
In this podcast for managers, Audrey, Lee and Crista discuss: 
·        What mistakes she made with her business that prompted her to start her company
·        Time chunking methodology
·        4 Pillars of the Lean Out method
·        What the biggest mistakes are for small business entrepreneurs in scaling
"A 2-hour focus block with the right conditions in place to stay laser focused from start to finish can result in getting a massive amount FINISHED. But a 2-hour focus block without the right conditions in place can look like spending the 1st 30 minutes frustrated as trying to find everything you need coupled with so many distractions that you end up getting very little even started let alone finished during that time.”– Crista Grasso
Build Credibility and Effective Leadership with the Manage Smarter Podcast
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  
Connect with Crista Grasso
Website: https://www.leanoutmethod.com
Podcast: http://leanoutpodcast.com
http://instagram.com/cristagrasso
http://facebook.com/groups/leanoutcircle
http://scalingassessment.com 
Connect with Manage Smarter Hosts
·         Website: ManageSmarter.com 
·         LinkedIn: Audrey Strong                                                                   
·         LinkedIn: C. Lee Smith  
Connect with SalesFuel
·         Website: http://salesfuel.com/ 
·         Twitter: @SalesFuel 
·         Facebook: https://www.facebook.com/salesfuel/ 
Learn more about your ad choices. Visit megaphone.fm/adchoices

Get ready to be inspired by a true powerhouse in the field of productivity intelligence. Our guest today is Gerald J. Leonard, a leading figure who has revolutionized the way we approach maximizing our potential. Gerald is the Publishing Editor, CEO, and Founder of the Leonard Productivity Intelligence Institute, where he focuses on enhancing productivity and building better workplace cultures. He is also the CEO of Turnberry Premiere, a strategic project portfolio management and IT governance firm in Washington, DC. A professional bassist, Gerald J. Leonard offers a unique approach to accomplishing more in the workplace.
https://productivityintelligenceinstitute.com/managesmarter/ for FREE MATERIALS
In this podcast for managers, Audrey, Lee and Gerald discuss: 
·        Gerald’s tips for what order to approach tasks to boost productivity
·        Time chunking methodology
·        Analogy of a symphony and conductor to the performance of you and your team
·        Productivity boosting processes
"Juggling multiple projects has become one of our major challenges, both as individuals as well as organizations, in our private and in our professional lives.”– Gerald Leonard
Build Credibility and Effective Leadership with the Manage Smarter Podcast
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 
Connect with Gerald Leonard
https://productivityintelligenceinstitute.com/productivity-smarts-podcast/\
https://m.facebook.com/geraldjleonard
Connect with Manage Smarter Hosts
·         Website: ManageSmarter.com 
·         LinkedIn: Audrey Strong                                                                   
·         LinkedIn: C. Lee Smith  
Connect with SalesFuel
·         Website: http://salesfuel.com/ 
·         Twitter: @SalesFuel 
·         Facebook: https://www.facebook.com/salesfuel/ 
Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest is Beth Trejo, a trailblazing speaker, CEO, and founder of the global social-first digital agency, Chatterkick. Featured in USA Today, Yahoo, and Business Insiders as a Top 50 CEO for Women, Beth is a recognized advocate for women in tech.
We have a fantastic new offer for CEOS! 1,000 ChatGTP prompts for the C-suite - https://chatterkick.com/free-stuff/ceo/
In this podcast for managers, Audrey, Lee and Beth discuss: 
·        The importance of empathy for managers and leaders
·        What digital methods you can use to create empathy with coworkers and reports
·        The use of AI to help you craft empathetic messaging in your communications
·        Social media methods to connect more authentically to your coworkers and reports
"There's a whole new way to think about how we connect with our customers and coworkers. It's time to shake off those preconceived notions about opportunities and barriers and reimagine what authentic connection means in today's digital world.”– Beth Trejo
Build Credibility and Effective Leadership with the Manage Smarter Podcast
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 
Connect with Beth Trejo
https://chatterkick.com/
linkedin.com/in/bethtrejo/
https://www.facebook.com/Chatterkick
Connect with Manage Smarter Hosts
·         Website: ManageSmarter.com 
·         LinkedIn: Audrey Strong                                                                   
·         LinkedIn: C. Lee Smith  
Connect with SalesFuel
·         Website: http://salesfuel.com/ 
·         Twitter: @SalesFuel 
·         Facebook: https://www.facebook.com/salesfuel/ 
Learn more about your ad choices. Visit megaphone.fm/adchoices

Stephanie Nivinskus is the CEO of SizzleForce Marketing, an agency that helps scaling companies get noticed and attract more clients on a daily basis. Since 1995, she has developed and executed brand-building campaigns for companies including Starbucks, The NFL, Quiksilver, and thousands of small businesses. A Story Brand Certified Guide and Certified Partner of Digital Marketer, Stephanie has written for Forbes & Entrepreneur magazines and she is the author of the International #1 Bestseller, Absolutely Unforgettable: The Entrepreneur’s Guide To Creating A Heart-Centered Brand And Standing Out In A Noisy World.
In this podcast for managers, Audrey, Lee and Stephanie discuss: 
·        5 explanations as to why your products or services aren’t selling
·        How to appeal to buyers on an emotional level
·        Attention-getting techniques to create FOMO
·        How company credibility and product credibility affect salesperson credibility
·        When to pull the plug on a product that’s not doing well
"I will tell you I am a firm believer there’s 5 emotional motivators that prompt people to pull out their wallets over and over and over.”– Stephanie Nivinskus
Build Credibility and Effective Leadership with the Manage Smarter Podcast
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 
Connect with Stephanie Nivinskus
www.SizzleForce.com
https://www.facebook.com/SizzleForce
https://www.linkedin.com/in/stephanienivinskus/
Connect with Manage Smarter Hosts
·         Website: ManageSmarter.com 
·         LinkedIn: Audrey Strong                                                                   
·         LinkedIn: C. Lee Smith  
Connect with SalesFuel
·         Website: http://salesfuel.com/ 
·         Twitter: @SalesFuel 
·         Facebook: https://www.facebook.com/salesfuel/ 
 
Learn more about your ad choices. Visit megaphone.fm/adchoices

Joining us today is Mary Ann Pruitt, the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. She’s here today to share some marketing wisdom gleaned from her extensive career in media strategy and how it relates to the ever-evolving climate of media.
In this podcast for managers, Audrey, Lee and Mary Ann discuss: 
·        Tapping into superpowers post-COVID for women in business
·        The main challenge women leaders have vs. male leaders
·        Five working generations in the workplace and how to manage them all
·        Managing professional development to reduce turnover
·        The role of artificial intelligence (AI) in media buying and sales/marketing
"When we step away from the computer we get our best ideas as leaders. Step away for just a few minutes.”– Mary Ann Pruitt
Build Credibility and Effective Leadership with the Manage Smarter Podcast
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 
 
Connect with Mary Ann Pruitt
https://mosaic.agency/
https://www.linkedin.com/in/maryann-pruitt/
https://www.facebook.com/mosaic.agency
 
Connect with Manage Smarter Hosts
·         Website: ManageSmarter.com 
·         LinkedIn: Audrey Strong                                                                   
·         LinkedIn: C. Lee Smith  
 
Connect with SalesFuel
·         Website: http://salesfuel.com/ 
·         Twitter: @SalesFuel 
·         Facebook: https://www.facebook.com/salesfuel/ 
Learn more about your ad choices. Visit megaphone.fm/adchoices