Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
Shopper Insights for Inflationary Times with Anne Stephenson LIVE at IIeX
It’s no surprise there has been a scramble recently as companies adapt to economic conditions and ever-changing consumer behaviors. Rapid inflation has meant that consumers are becoming more critical of their spending– putting pressure on companies both big and small. So what can brands do to adapt and ensure the best shopper experience and most effective brand strategy moving forward?
We’re LIVE from IIEX Austin with a familiar face, Anne Stephenson, shopper insights expert and founding partner at Explorer Research. Anne sits down with Momma Bird, Priscilla McKinney, to discuss the future of retail in the face of the largest inflationary increase in 40 years. They dive into the different forces and factors that brands need to take into consideration when trying to navigate these unstable times and shopper behaviors. Listen in as we take a look into how shopper insights can help brands navigate the future of retail.
"With inflation, brand loyalty is really being tested as far as where the breaking point is for consumers to decide to make a trade off. And while loyalty isn't completely out the window, brands really need to look at what they can do beyond price to manage and balance. " - Anne Stephenson
Book Writing Doesn't Have to be Hard! Advice from Scribe CEO, JeVon McCormick
Writing a book is hard, luckily, you don't have to do it alone.
CEO of Scribe Media, Jevon McCormick sits down with Momma Bird, Priscilla McKinney to discuss what it takes to move forward on your path to authorship. Whether you need coaching, a ghostwriter, or marketing to spread your message, Scribe is there to assist you along the way. Listen in as we (hopefully) convince you to take that leap and finally write that book you've always dreamt of.
Driving Impact Through Customer Centricity with Scott Sabin
Research is great. Consumer insights are great too. But at the end of the day, if those insights aren’t being leveraged strategically to create lasting business and consumer impact, what’s the point? With consumer needs continually shifting, it’s become more important than ever to be mindful and strategic when it comes to consumer behavior research.
"In order to make insights more impactful and make projects last, we need to be more mindful and strategic in the work we're doing." Scott Sabin
Joining Priscilla on the Perch is Scott Sabin, Senior Manager of Customer Loyalty and Insights of Health & Wellness at Walgreens. Whew, that was a mouthful. The point? He's an expert worth listening to.
Through his years in the insights industry, one thing has remained the same– his mantra to ensure that the consumer and customer’s needs remain at the heart of everything he does. So how does Scott execute this customer-centric mindset to drive impact for both the business and the consumer?
Tune in to discover Scott’s keys to driving impact through customer centricity!
Fostering a Life of Joy with Debby Schlesinger-Hellman and Andrew Cannon
Joy /joi/noun: a feeling of great pleasure and happiness
In the last few years, it’s been hard for many to “find the joy” in life. Given the pandemic has put the stability of every sector of our lives to the test, it’s not hard to see why. But what if we told you there’s a science behind living a more joy-filled life?
Joy connoisseurs Debby Schlesinger-Hellman and Andrew Cannon join Priscilla on the Perch to discuss all things “joy.” Debby and Andrew are on a mission to inspire and empower people to live more joy-filled lives. So much so that they’ve built an entire brand around “The Art and Science of Joy.” You’re in for a treat with this episode as they explore the recipe for joy and how it impacts company culture, self-empowerment and our overall outlook on life.
Looking for more joy-filled content? Check out The Art and Science of Joy Podcast!
Not Another LinkedIn Training in Social Influence
Let’s talk social influence! And no, we’re not talking about the Kardashians.
We all know building your digital network is necessary for developing your career but is there a practical way to grow your personal brand and social influence without feeling like you are pulling teeth? In today's episode, Priscilla is joined by Brentney Hutchinson to break down how and why thoughtful investment in your LinkedIn presence can boost your social influence, foster beneficial connections and advance your company and your career. They’re dropping nuggets of wisdom and some brutally honest truth bombs to help you stand out in an ocean of 750 million LinkedIn users.
"You have to be kind to your audience. You've got to build up content that is meaningful to them and get it done in a way where you're maximizing a platform like LinkedIn." - Priscilla McKinney
Tune in as we strive to become the life of this digital cocktail party!
The Importance of Adaptability in Market Research with Roseanne Luth
There is always a risk of becoming obsolete when it comes to the market research industry or any industry for that matter. The truth is that things are constantly changing, and that includes consumer preferences and the shopper journey. Hence, the importance of being adaptable. And adaptability is a skill that Roseanne Luth is no stranger to.
A true representation of women in research, Priscilla is joined on the Perch by the founder and president of Luth Research, Roseanne Luth. Roseanne brings with her more than 45 years of industry experience to discuss the various shifts and research technology innovations her firm has implemented to provide businesses with specific consumer insights. They explore how Luth Research has navigated the evolution of market research and leveraged these changes as growth opportunities.
Tune in to hear how Roseanne and Luth Research have navigated and adapted to the ebbs and flows of the ever-changing market research world!
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It’s obvious Priscilla puts extraordinary effort into every single episode of Ponderings from the Perch. But what makes this show a true standout is the quality of the guests, stories, and tactics. Don't miss it!
Priscilla, host of the podcast, highlights all aspects of marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
I understand that a healthy mindset creates a healthy and happy life!