83 episodes

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

Influence Global Podcast - shining a spotlight on influencer marketing Gordon Glenister

    • Business
    • 5.0 • 3 Ratings

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

    Global Influencer Scott Eddy Shares His Story And Talks Personal Branding

    Global Influencer Scott Eddy Shares His Story And Talks Personal Branding

    After 10 years in investment banking, Scott moved overseas and lived in Europe and Asia for 17 years. While living in Bangkok, he started the first digital agency in Southeast Asia, and it remained the largest in the region for 5 years. After selling the agency and spending some time in Europe while building his personal brand, he now travels full-time while consulting and building brand strategy for the tourism and hospitality industries. Also, in his free time, he is the TV host for the travel series on Lifetime Television called Video Globetrotter. Scott talks about how he has embraced brand partnerships as a content creator.
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    • 23 min
    How Creators Can Monetise What They Do

    How Creators Can Monetise What They Do

    Head of Creator Success at global influencer monetisation platform LTK, Johan Kristensson, talks about his decade in the industry and shares creator best practices for optimising earnings.. Check our more from LTK here https://creator.shopltk.com/apply/home
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    • 24 min
    Empowering Women From The Bedroom To The Boardroom

    Empowering Women From The Bedroom To The Boardroom

    In 2005 there was nowhere women could go to feel in control and explore their sexuality in a safe environment, so Emma Sayle created Killing Kittens. Killing Kittens has grown in to a fierce army of over 180,000 sexually liberated people around the world. Through events hosted from London to New York, Venice to Sydney and a global online community platform. Global press regularly pronounces Emma as a leader in female sexual liberation and empowerment. Hear her fascinating story in this latest episode.
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    • 22 min
    Keynote Speaker And Mentalist Duncan Stevens Talks About The Power Of Influence

    Keynote Speaker And Mentalist Duncan Stevens Talks About The Power Of Influence

    Duncan Stevens is a keynote speaker and mentalist, specialising in the power of influence. Duncan not only speaks to businesses up and down the country about behavioural change, but as an expert mentalist he is able to demonstrate this as he does with me on the show. Duncan also has a great book (https://www.amazon.com/Effective-Influence-Based-Experiments-Explained/dp/1838379940) and a showreel should you want to book him as a speaker.
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    • 21 min
    How Creators Can Turn Followers Into Customers - Dave Perry Talks E-Commerce

    How Creators Can Turn Followers Into Customers - Dave Perry Talks E-Commerce

    Dave Perry is the CEO of a new e-commerce partnership network that over 30K Shopify brands have joined, providing over 320M visitors a month. GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. "The goal is to keep users on your store adding all the things they need directly into your cart. Carro provides all the other products they want that you don't currently sell." says Perry. Before Carro, Sony PlayStation acquired Perry's last company Gaikai to establish leadership in the future of streaming video games from the Cloud. This service is called PlayStation Now. Prior to this, Perry was the Co-Founder & Chief Creative Officer of Acclaim Entertainment, helping introduce 'free-to-play' gaming to the western markets. Disney acquired Acclaim. Before that, Perry founded the game development company Shiny Entertainment based in Laguna Beach, CA. Shiny was first acquired by Interplay to capture the rights to Earthworm Jim, then again by Atari, to obtain the rights to the games based on Warner's Matrix movies. After 39 years in the business, Perry remains one of the best-known video game industry veterans, with multiple #1 hits and the Develop - Development Legend award.
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    • 25 min
    Clash Founder P.J. Leimgruber On How Creators Can Monetise More Of Their Content

    Clash Founder P.J. Leimgruber On How Creators Can Monetise More Of Their Content

    P.J. Leimgruber is a serial entrepreneur, investor, and lecturer at the University of Southern California. He has built and scaled multiple venture-backed businesses and currently leads Clash as Co-Founder and CEO. In this episode we talk about the different ways creators can make money out of their content and not just rely on brand partnerships but memberships, donations and developing a fan base. Outside of work, he is a father, music aficionado, and DJ.
    @thebcma
    Presented by @gordonglenister
    Produced by Neil Whiteside at Freedom:ONE
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    • 22 min

Customer Reviews

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3 Ratings

3 Ratings

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Sharable Episodes

You know it is a good podcast when you share episodes with your entire team. Great flow and information.

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