Kerstin Thompson Architects Office Talk Australia, Marketing for Architecture

Kerstin Thompson is the director of Kerstin Thompson Architects, a large Melbourne-based practice established in 1994. KTA works across a variety of projects spanning architecture, interiors, landscape and urban design – with a focus on strong, clear design ideas and buildings that forge connections with their surroundings.
In this episode, we discussed:
How the practice got their first public projects.The importance of Kerstin’s time teaching architecture and how it helped her hone her communication skills and design ideas.The challenges of growth and how Kerstin balances her time working on projects as well as running a large business.How she removes herself as a bottleneck in the design process.Her thoughts on the importance of being a generalist practice.How Kerstin's writing and public speaking help her to attract likeminded clients.Why it’s critical to be an advocate for architecture whenever you get the chance.If you’d like to learn more about Kerstin and the work of Kerstin Thompson Architects, you can visit kerstinthompson.com.
You can also follow Kerstin on Twitter at @ThompsonKerstin or on Instagram at @kerstin_thompson_architects.