LADY-BRAINS iHeartRadio Australia & LADY-BRAINS

This episode was produced in partnership with Who Is Elijah. 

Raquel Bouris is the founder of Who Is Elijah, a beautiful fragrance brand that absolutely took off during the pandemic. She was inspired to create a perfume after a trip to Coachella, and what started as a little side project to a scent just for her, has now taken on a life of its own and grown into a multimillion-dollar brand.  

In this ep, you’ll learn: 


How she generated traction early on and secured DJs as a retailer with a slick marketing deck 
Her ambitions to scale into the US, and what Sephora US asked her to do before they ranged her brand 
In 2021, why her accountant told her she’d have to radically cut costs or she wouldn’t have a business in a few months 
Why she hired two of her best mates into the business, and what it was like to fire them 
How she’s built confidence in her own skills along the way 

 

~ Connect with us ~ 

Find us at www.ladybrains.com.auFollow us on Instagram @lady.brainsChat to us in the Facebook group, the lady-brains clubhouseSign up for our online business course BASE CAMP here.
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Kim Teo is the founder of tech start-up Mr Yum. If you’ve ever been to a restaurant, browsed the menu on your phone and ordered through a QR code, chances are you’ve used the Mr Yum platform.

What’s it like to completely pivot your business three times, before you even launch?

Today’s guest Cass Spies is the founder of ice cream brand Twisted Healthy Treats. In this chat she shares why her dream was to be ‘the next Janine Ellis’ and create a frozen yoghurt retail franchise, and how this didn’t pan out, how she went about building her own manufacturing facility, and landing retailers like Woolworths, Costco in the US, and over 5000 school canteens across Australia.

Is it possible to build a profitable, fulfilling business, working 3 days a week?

How do the most successful people in the world manage their time, energy and relationships?