23 episodes

The B2B Sales Podcast is a bi-weekly show where Ara & Thibaut interview thought leaders, experts and top-performers in B2B sales.

Their goal is to help B2B tech founders and sales people discovering new tactics and implementing them within their sales organisations.

This podcast is brought to you by SalesLabs.

The B2B Sales Podcast Ara Escobedo & Thibaut Souyris

    • Marketing

The B2B Sales Podcast is a bi-weekly show where Ara & Thibaut interview thought leaders, experts and top-performers in B2B sales.

Their goal is to help B2B tech founders and sales people discovering new tactics and implementing them within their sales organisations.

This podcast is brought to you by SalesLabs.

    Episode 22 - How reps can build credible content to book meetings, with Kevin Indig

    Episode 22 - How reps can build credible content to book meetings, with Kevin Indig

    In this new episode, Thibaut receives Kevin Indig, for an in-depth conversation on how reps can build credible content to book meetings.


    Kevin is VP SEO & Content at G2. He has a strong technical SEO background and developed into a marketing leader over the last couple of years, building and leading teams at several companies along the way. 


    In this interview, you will discover how to build quality content and generate demand on LinkedIn and socials, how to build credibility in content when starting a career, and how to craft content for Germany vs the US.


    You can find Kevin on LinkedIn here (https://www.linkedin.com/in/kevinindig/) .


    Go check G2 here (https://www.g2.com/) .


    Enjoy the show!

    • 48 min
    Episode 21 - Using humor to stand out on LinkedIn, with Tom Boston

    Episode 21 - Using humor to stand out on LinkedIn, with Tom Boston

    In this new episode, Thibaut receives Tom Boston, for a fantastic conversation on how to use humor to stand out on LinkedIn.


    Tom is an SDR at Salesloft, where he's part of the EMEA sales team. With so many people creating and curating content, it can be challenging to know how to stand out.


    In this interview, you will discover how to find your unique voice on LinkedIn, how to generate funny posts that drive attention, and how to obtain support from your management to share authentic content


    You can find Tom on LinkedIn here (https://www.linkedin.com/in/tom-boston/) .


    Go check SalesLoft here (https://salesloft.com/) .


    Enjoy the show!

    • 44 min
    Episode 20 - Season 2 wrap up, with Ara & Thibaut

    Episode 20 - Season 2 wrap up, with Ara & Thibaut

    In this season 2 wrap up, Ara and Thibaut exchange on this second season and the 12 episodes they ran together.


    They share their analysis of each episode and guest, as well as their learnings.


    Season 3 will start on the 1st of July. You'll have the possibility to attend the episodes recording and ask questions to the guests. This access is for customers of the T-shaped SDR Online Training (https://www.saleslabs.io/the-t-shaped-sdr-online-course/) only.


    Sign up here (https://www.saleslabs.io/the-t-shaped-sdr-online-course/) .


    You can add Ara on LinkedIn here (https://www.linkedin.com/in/aracely-escobedo/) .


    You can add Thibaut on LinkedIn here (https://www.linkedin.com/in/thibautsouyris/) .


    And don't forget to signup to the newsletter here (https://www.saleslabs.io/resources/podcast/) .


    Enjoy the show!

    • 16 min
    Episode 19 - Tips for sales success across cultures, with Marcela Cardenas, Global VP of Sales at Cabify

    Episode 19 - Tips for sales success across cultures, with Marcela Cardenas, Global VP of Sales at Cabify

    In this new episode, Ara receives Marcela Cardenas, for a thought-provoking conversation on how to build, scale, and run international sales team.


    Marcela is a B2B sales reference in Latin America, where she built Groupon LatAm from the ground up, before joining CDiscount Colombia, and finally heading the Global Sales Team at Cabify.


    In this interview, you will discover how to keep and open mind and embrace new sales techniques, how to coach across different cultures, and how to stay humble when you own a global territory.


    You can find Marcela on LinkedIn here (https://www.linkedin.com/in/marcela-cardenas/) .


    Go check Cabify here (https://cabify.com/en) .


    Enjoy the show!

    • 52 min
    Episode 18 - Personalization or Relevance. What's more important when prospecting? With John Barrows, CEO of JBarrows LLC

    Episode 18 - Personalization or Relevance. What's more important when prospecting? With John Barrows, CEO of JBarrows LLC

    In this new episode, Ara receives John Barrows, for an eye-opening conversation on what personalization and relevance look in cold outreach.


    John is a legend in the world of SaaS sales. He has trained reps at Salesforce, Slack or Salesloft and he is one of the most recognized voices in the industry.


    In this interview, you will discover how to personalize your cold outreach, why every AE should still prospect and you will discover how John lands meetings with his top 25 accounts.


    You can find John on LinkedIn here (https://www.linkedin.com/in/johnbarrows/) .


    Go check JBarrows here (https://jbarrows.com/) .


    Go listen to Make it Happen Mondays here (https://podcasts.apple.com/us/podcast/make-it-happen-mondays-b2b-sales-talk-with-john-barrows/id1265697819) .


    Enjoy the show!

    • 51 min
    Episode 17 - How to build your personal brand on LinkedIn, while working on a full-time job, with Alfie Marsh, Head of US Sales at Spendesk

    Episode 17 - How to build your personal brand on LinkedIn, while working on a full-time job, with Alfie Marsh, Head of US Sales at Spendesk

    In this new episode, Thibaut receives Alfie Marsh, Head of US Sales at Spendesk for an interview on how to build a personal brand on LinkedIn, while working on a full-time job.


    Alfie was the first SDR for Spendesk in the UK, before climbing the ladder and taking over the US market.


    In this interview, you will discover the routine of Alfie to create regular content, how he managed to create high quality video content, and what to start posting when you don't have years of experience.


    You can find Alfie on LinkedIn here (https://www.linkedin.com/in/alfie-marsh-0a435a69/) .


    Go check Spendesk here (https://www.spendesk.com/) .


    Go buy Jab, Jab, Jab, Right Hook here (https://www.amazon.de/Jab-Right-Hook/dp/006227306X/ref=sr_1_1?crid=BMJJ1NDWBIL4&dchild=1&keywords=jab+jab+jab+right+hook&qid=1591102218&sprefix=jab+jab%2Caps%2C163&sr=8-1) .


    Enjoy the show!

    • 39 min

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