336 episodes

Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website

The Membership Guys Podcast with Mike Morrison The Membership Guys

    • Business
    • 4.9 • 123 Ratings

Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website

    4 Things You Can Do Today to Drive Membership Revenue

    4 Things You Can Do Today to Drive Membership Revenue

    Want to give your membership a little revenue boost? Who wouldn’t?

    The chances are, you’re already working on 101 things to grow your membership over time. But what can you do today?

    In this episode, we cover four super simple ways you can boost your revenue both in the short and long term. These are simple tactics you can get started on today that don’t take too long or cost much.

    This episode covers how you can use flash sales and discounts to boost sales, why you should pay extra attention to your non-buyers and ex-members, and how you can get members to upgrade.

    Try these tactics today and integrate them into your long-term strategy to see consistent results for years to come. Tune in to hear how you can get started.

    Essential Learning Points:

    How to use a flash sale to boost revenue
    Why you shouldn’t ignore your non-buyers
    The benefits of getting in touch with ex-members
    How a simple email can prompt members to upgrade

    • 17 min
    KPIs Every Membership Owner Should Be Tracking

    KPIs Every Membership Owner Should Be Tracking

    Every successful membership site owner knows their numbers.

    If you don’t know how your business is performing in key areas, then you have no basis for growth and making improvements, or any idea of whether or not your membership site is doing well or if it’s in trouble.

    Worryingly, our Online Membership Industry Report revealed that 14% of membership site owners aren't tracking their KPIs (Key Performance Indicators) at all. And an even greater number only track a few key metrics!

    This is something that needs to change.

    So if you're currently not tracking metrics on your site or are measuring some, but are not sure if they're the ones you should be focusing on, then this episode of The Membership Guys podcast is for you.

    Join us as we explore KPIs that every membership website should be tracking.

    Essential Learning Points:

    Different metrics to focus on for analyzing website traffic and activity
    Why you need to have an in-depth understanding of your conversion rates
    How your churn rate impacts member retention and why you should aim for 5% to 10%
    Why it’s crucial to measure the percentage of trial participants who become paid members
    How to measure the lifetime value of your members
    Recommended tools for reporting on member engagement
    Why you should track customer acquisition cost

    • 17 min
    6 Ways to Create Interest and Buzz for Your Membership Launch

    6 Ways to Create Interest and Buzz for Your Membership Launch

    Preparing to launch your membership website?

    This can be both an exhilarating and terrifying time, with lots of tasks to tick off your checklist and limited time in which to get as many eyeballs as possible on you and your business.

    So how can you make your membership launch a success?

    The key is to generate excitement and buzz around your site that will result in your first influx of members and give you some momentum to move forward with.

    And in this episode of The Membership Guys podcast, we’re sharing with you six tactics to implement to do just that.

    Essential Learning Points:

    Why a membership website doesn’t live or die based on launch alone
    Why you don’t necessarily need a large audience to launch your membership
    How to connect with your audience and make them feel like they’re involved from the get-go
    Different tactics to implement to get in front of a wider audience to promote your membership

    • 22 min
    Promoting Your Membership Using Social Media: A 12 Step Plan

    Promoting Your Membership Using Social Media: A 12 Step Plan

    Do you want to transform your tweeting into real results? Unsure where to start?

    Social media is a tough nut to crack. You can post consistently and still see no results and no sales. The good news is that you can turn it around with some proper planning and a little help from your analytics.

    This episode, takes you through a 12-step social media plan to help you tweak and fine-tune your current strategy.

    Tune in to hear why social media is so important, why you need to audit your channels, learn from your audience, keep an eye on your analytics, and much more.

    Essential Learning Points:

    Why social media should be key to your marketing strategy
    Why you should audit your channels and your audience
    The importance of knowing your audience well
    How to serve and build your audience
    How to offer value consistently
    Why you need to keep an eye on analytics

    • 30 min
    Tips and Techniques to Encourage Members to Consume Your Content

    Tips and Techniques to Encourage Members to Consume Your Content

    Are you struggling to get members to consume and complete your content once they’ve signed up?

    If you want to keep members happy and improve member retention, the work doesn’t end once they hit ‘join.’

    Members need to constantly feel like they’re getting value, but sometimes they need a prompt to get involved in the content.

    In this episode, you’ll hear four super simple tactics to improve content consumption and engagement in your content library. We share how rewarding your members can go a long way, how you can get involved, and what you can do to your content to improve its effectiveness.

    With these tactics, you’ll help to boost your engagement rates across your content library and help members progress towards their goals.

    Essential Learning Points:

    Why you should try to boost content consumption
    How rewarding your members can go a long way
    How to use reminders to prompt your members to consume more content
    Why getting involved in the content yourself boosts engagement
    The benefits of using multiple content formats

    • 21 min
    5 Ways to Level up Your New Member Experience

    5 Ways to Level up Your New Member Experience

    First impressions are key, especially in the membership world. A good experience in the early days is absolutely crucial to encouraging engagement, community collaboration, and retention.

    But a good onboarding experience is just step one. Even if you have all the necessary steps covered, there’s still more you can do to amplify and enhance that experience.

    In this episode, we cover five simple yet effective ways to level up your new members’ experience, so they’ll want to stick around for years to come.

    This episode covers why you should try to go above and beyond in the early days, why a personal touch can help you create a great first impression, and how to make your new members feel welcome.

    Essential Learning Points:

    Why leveling up your membership experience can boost satisfaction and retention
    How personal videos can go a long way
    How a member questionnaire can help both you and your members
    The importance of using segmentation
    Why you should consider throwing a welcome party
    How physical welcome gifts can be a welcome surprise

    • 14 min

Customer Reviews

4.9 out of 5
123 Ratings

123 Ratings

Gabgrl611 ,

Great find & lovely hosts!

Glad I found this podcast- the heart + gratitude you hear from the hosts is amazing.

Ryquen ,

Generosity at its finest!

The wealth of information from the podcast and from the Membership Academy is awesome. With the content, process, community, support… i have so much more clarity with how to move forward “successfully” and make this happen!

Crazy for Ewe ,

Great no nonsense, hype-free advice

Love Mike’s lively upbeat style and his approach— instead of “you must do it this way, or you’re a making a huge mistake,” he gives you the pros and cons of each option and what you should consider.

Top Podcasts In Business

You Might Also Like