372 episodes

Join the Membership Geeks - Mike Morrison and Callie Willows - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.

Membership Geeks Podcast with Mike Morrison & Callie Willows Membership Geeks

    • Business
    • 4.9 • 138 Ratings

Join the Membership Geeks - Mike Morrison and Callie Willows - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.

    Celebrating the 7th Anniversary of Membership Academy

    Celebrating the 7th Anniversary of Membership Academy

    Wow… 7 years of Membership Academy!
    It’s been an exciting year as we began 2022 with a rebrand. Since then, we’ve gone from strength to strength as we’ve focused on growing our membership.
    Listen in as Callie and I discuss the highs and lows of Membership Academy and look ahead to what’s in store for the coming months and beyond.
    Go behind-the-scenes of our Academy roadmap launch and learn what surprised us the most. Plus, discover the changes we’ve made in order to grow our business.
    Join the Membership Academy: https://www.membershipacademy.com/
    For more membership growth tips,subscribe to the Membership Geeks podcast and listen on the go!

    • 1 hr 23 min
    370 - Behind the Membership: ProcessDriven

    370 - Behind the Membership: ProcessDriven

    In this episode going Behind The Membership, ClickUp consultant, Layla Pomper, chats to Callie to discuss how she went from accidentally creating a waitlist of buyers to running a membership with over 600 members.

    • 40 min
    From The Vault: 8 Simple Ways to Add a Personal Touch to your Membership

    From The Vault: 8 Simple Ways to Add a Personal Touch to your Membership

    How can you create a personal touch in your membership when you have hundreds or thousands of members to serve?...
    The bigger your membership grows, the more difficult it is to create a personal connection with individual members…
    But, if you want members to stick around in the long-term, and set yourself apart from your competition, forming a deeper relationship with people is essential!
    In this episode, Mike shares 8 simple ways to add a personal touch to your membership. 
    Discover the one thing you can do to create an instant impact on new members, why short video messages can provide maximum value, and how to provide individual attention in a highly leveraged way. 
    Join the Membership Academy: https://www.membershipacademy.com/
    For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!

    • 35 min
    From The Vault: How To Avoid Your Membership Becoming a Burden

    From The Vault: How To Avoid Your Membership Becoming a Burden

    Creating a membership is an exhilarating time…
    The creative juices are flowing…
    And there’s no better feeling than the buzz of a new member joining…
    But what happens when that excitement begins to fade?...
    In this episode, Mike explores 8 effective ways to prevent your membership from becoming a burden. 
    Discover why content doesn’t equal value, the one thing you should do to prevent your membership from taking over your life, and why keeping things simple is important!
    Join the Membership Academy: https://www.membershipacademy.com/
    For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!

    • 33 min
    Behind The Membership: Art Revenue Coaching

    Behind The Membership: Art Revenue Coaching

    In this episode of Behind The Membership, artist, Josie Lewis, chats to Callie to reveal how she attracted over 800 members during her very first launch of the Art Revenue Coaching membership. 
    Josie shares how pivoting her existing audience helped her to double her email list and validate her membership idea…
    Plus, she discusses the one thing she will do differently when her membership doors reopen. 
    Essential Learning Points:
    How Josie overcame her fear of creating an online membership.
    The MAJOR benefit of online memberships that led to her adding this income stream to her business.
    The TRAP that many business owners fall into when they have an existing audience.
    The ONE thing that resulted in her DOUBLING her email list.
    How learning what the audience wants has been pivotal towards her success.
    What Josie plans to do differently for her next launch.
    The HUGE membership benefit that she didn’t anticipate.
    The model she plans on implementing within her membership to aid her members growth.
    Important Links: 
    The Josie Show (Instagram)
    Josie Lewis Art (Instagram)
    Josielewis.com
    Membership waitlist – josielewisarc
    Join the Membership Academy: https://www.membershipacademy.com/
    For more membership growth tips, subscribe to the Membership Geeks podcast, and listen on the go!

    • 46 min
    From The Vault: 7 Ways to Get New Members Once Your Membership Launch is Done

    From The Vault: 7 Ways to Get New Members Once Your Membership Launch is Done

    What happens when the buzz of your initial membership launch dies down?
    In many ways, launching your membership is some of the easiest marketing you’ll ever do!
    But keeping people interested is a challenge….
    In this episode, Mike reveals 7 effective ways your membership can continue to make sales after launching.
    Discover what you can do to create FOMO (the fear of missing out), the one thing that exposes gaps in your marketing strategy, and why you should remarket to ‘almost’ buyers.
    Join the Membership Academy: https://www.membershipacademy.com/
    For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!

    • 22 min

Customer Reviews

4.9 out of 5
138 Ratings

138 Ratings

AustinBasketballTrainer ,

Go givers!

Wow- you guys share so much! As a former digital marketing professional and aspiring membership website/community founder…. I really want to thank you for your generosity, expertise, and trustworthy style. You inspire, and most importantly help me next step. The free downloads on your website are pure gold!

CreateYourEarthLife Podcast ,

Thank you!!!

I am planning on launching a membership mom group soon! This podcast and their website has so much valuable information! The information can also be used for launching other things like products, etc! I really appreciate this information and am grateful to be able to access it for free! Thank you!!

Alexthearmo ,

Excellent show

Super helpful. Succinct. Relevant. On topic. Thanks so much!

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