52 episodes

Join the team to become a Sendible insider as we dive into growth strategies, obstacles, and the social media landscape. Building on over 12 years in the industry, we will share a look behind the scenes of a growing SaaS business.

The Sendible Insider Podcast Sendible

    • Business

Join the team to become a Sendible insider as we dive into growth strategies, obstacles, and the social media landscape. Building on over 12 years in the industry, we will share a look behind the scenes of a growing SaaS business.

    47. How to start designing successful social media graphics

    47. How to start designing successful social media graphics

    In this episode, join Katelyn and David as we discuss how to get started planning and designing successful graphics for social media. 


    You'll learn what to consider before you start designing, how to tie your graphics into your brand, and practical design tips to share your message and make your content stand out. 


    Before you start designing, it is important to think about; checking platform content guidelines, designing different media types for different platforms, choosing the correct image sizes, understanding where the images will be seen, and knowing the goal of your content.


    Listen for details around these considerations, and more tips on how to design your social media graphics once you have your plan!


    We want to hear from you - send an email to insider@sendible.com or mention us @sendible on Twitter!


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    Send in a voice message: https://anchor.fm/sendibleinsider/message

    • 12 min
    46. Scale Your Social Media Workflow by Using Content Pillars

    46. Scale Your Social Media Workflow by Using Content Pillars

    In this episode, join Ellie and Veronika from the Sendible marketing team as they highlight how you can use content pillars to create consistency and structure when implementing a social media strategy.

    You'll discover what content pillars are and why they are useful for agencies and in-house social media marketers. We'll also go through some practical examples for different types of brands to inspire you and help you implement this planning method right away!

    Learn more about content pillars on our blog:
    https://www.sendible.com/insights/content-pillars

    Our free Social Media Holiday Calendar:
    https://www.sendible.com/social-media-holiday-calendar

    Connect with us:
    Connect with Veronika on LinkedIn:https://www.linkedin.com/in/socialveronika/

    Connect with Ellie on LinkedIn:https://www.linkedin.com/in/eleanor-scott/

    We want to hear from you - send an email to insider@sendible.com or leave us a voice message!


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    Send in a voice message: https://anchor.fm/sendibleinsider/message

    • 21 min
    45. How to Deal With Change - a CEO Transition

    45. How to Deal With Change - a CEO Transition

    In this episode, Gavin and Martine introduce Katelyn, the new Sendible CEO. Hear about Katelyn's background, how her & Gavin are different, what makes Sendible special, and how to approach a huge life transition (stepping up and stepping down).  With advice and reflections from all three and details about the future vision for Sendible, we are excited to kick off the second season of the Sendible Insider podcast!

    Connect with Katelyn at CEO@Sendible.com or on Linkedin and don't forget to subscribe for future updates and to hear form other members of the Sendible team.


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    • 32 min
    44. The Sendible Exit – A Founder's Acquisition Story

    44. The Sendible Exit – A Founder's Acquisition Story

    In this episode, Gavin and Martine discuss the recent acquisition of Sendible. After finally closing the deal and making it public, Gavin talks about the thought process, negotiation timeline, and addresses some of the questions he's received since the announcement, including what he'll be doing next. 

    Items mentioned in this episode: 


    Gavin's letter to customers - https://www.sendible.com/insights/new-story-starting-for-sendible 
    Gavin's newsletter - https://my.growthmaps.com

    If you have any questions about Sendible or the acquisition, we'd love to hear from you! Send an email to insider@sendible.com


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    • 40 min
    43. You're Making It Too Difficult For Your Customers To Buy From You With Kristian Downer

    43. You're Making It Too Difficult For Your Customers To Buy From You With Kristian Downer

    Kristian Downer is the founder of DowSocial Digital Marketing, based in Peterborough, UK. Gavin serendipitously met Kristian on the way to Social Media Marketing World in 2020 and a year later, invited him onto the show. 

    In this episode, we discuss:


    Why most small businesses fall into the mistake of making it too hard for their clients to buy from them on social media
    Why social media is best told by the people that live and breathe your business
    How Kristian bounced back after losing 95% of his clients
    The importance of building trust when it comes to growing your business
    And much, much more...

    Connect with Kristian:


    LinkedIn: https://www.linkedin.com/in/kristian-downer/
    Dow Social: https://www.dowsocial.com/contact/ 

    We want to hear from you


    Send an email to insider@sendible.com or leave us a voice message!

    Want to be a guest on the show?


    Grab your spot here: https://www.sendible.com/meetings/gavinhammar/sendible-podcast-interview



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    • 26 min
    42. Do 3rd-Party Social Media Tools Negatively Impact Facebook Engagement?

    42. Do 3rd-Party Social Media Tools Negatively Impact Facebook Engagement?

    "Does using a 3rd-party posting tool like Sendible hurt my brand’s organic reach and engagement on Facebook?" — In this takeover episode, recorded at the end of 2020, Veronika and Ellie from Sendible's Marketing Team answer the million-dollar question that every social media marketer wants the answer to. 

    Following a detailed analysis of almost 60 Facebook Pages (some with more than 6.5 million fans) and over 5000 posts, Veronika and Ellie talk you through their research findings. They also share how you can use these insights to boost the organic reach of your Facebook posts. 

    If you're a social media marketer striving for more engagement, you don't want to miss this one! 

    Read the full article here:

    https://www.sendible.com/insights/3rd-party-social-media-tools-posting-to-facebook

    2021 Social Media Holiday Calendar

    https://www.sendible.com/social-media-holiday-calendar#today

    Connect with us:


    Connect with Veronika on LinkedIn: https://www.linkedin.com/in/socialveronika/
    Connect with Ellie on LinkedIn: https://www.linkedin.com/in/eleanor-scott/

    We want to hear from you


    Send an email to insider@sendible.com or leave us a voice message!



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    Send in a voice message: https://anchor.fm/sendibleinsider/message

    • 17 min

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