63 episodes

The Videocraft Show is a weekly podcast about the craft and business of content creation. Whether you're an aspiring creative or established video veteran, this show is here to inspire you. Join host Jon Santiago as he interviews makers and creators about their strategies and stories about building their own audience through video.

New episodes released every Tuesday morning!

The Videocraft Show Presented by Video Husky Jon Santiago

    • Business

The Videocraft Show is a weekly podcast about the craft and business of content creation. Whether you're an aspiring creative or established video veteran, this show is here to inspire you. Join host Jon Santiago as he interviews makers and creators about their strategies and stories about building their own audience through video.

New episodes released every Tuesday morning!

    Design the YouTube Studio of Your Dreams (With Kevin Shen) [The Videocraft Show Episode #61]

    Design the YouTube Studio of Your Dreams (With Kevin Shen) [The Videocraft Show Episode #61]

    Want to make your home studio setup look like a Hollywood production? Then, this episode of The Videocraft Show Presented By Video Husky is for you!
    Kevin Shen is the founder of Dream Studio Course, a step-by-step course teaching video creators about the principles of home studio design. Kevin offers Dream Studio Course in three different formats - a self-directed course, 1-on-1 coaching, as well as a cohort-based program, which has proven to be most popular among his customers.
    Kevin has more than a decade of experience under his belt as a creator. From mental health to his knowledge around video production, he’s covered a wide range of topics on his channel which has amassed up to 30,000 subscribers.
    In this final episode of The Videocraft Show Presented By Video Husky, Kevin and host Jon Santiago discuss:
    How listening to his audience on YouTube spawned the business idea for Dream Studio Course. The common constraints that stop most creators from building their own dream studios. What you can expect from Kevin’s program if you decide to sign up… And much more!
    Relevant Links
    Dream Studio Course Kevin Shen on YouTube Kevin Shen on Twitter Kevin Shen on Instagram Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
    Production Credits
    Producer/Editor: Gio Fernandez Graphics: Paolo Lopez

    • 1 hr 9 min
    Building business success in the creator middle class (With Simon Owens) [The Videocraft Show Episode #60]

    Building business success in the creator middle class (With Simon Owens) [The Videocraft Show Episode #60]

    Stumped for ideas around how to build a business model for yourself as a creator? In this episode of The Videocraft Show Presented By Video Husky, this conversation may help you sp
    Simon Owens is a long-time journalist, marketer, and PR professional who’s built an audience for himself covering the creator economy. His industry newsletter reaches over 5,000 subscribers and his podcast generates roughly 1,000 downloads per episode. 
    In this edition of The Videocraft Show Presented By Video Husky, Jon chats with Simon about a host of subjects around his business model as a creator including:
    What he charged for consulting services. How he partnered with the University of Oregon to launch an online course. How he sells ads on his podcast and newsletter. And so much more!
    Relevant Links
    Simon Owens' Newsletter The Business of Content Podcast Simon Owens on Twitter When should a creator throw in the towel? Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
    Production Credits
    Producer/Editor: Gio Fernandez Graphics: Paolo Lopez

    • 1 hr 3 min
    What makes a GREAT partnership between creators and brands? (With Kristyn Snell of MODERNSPEAK) [The Videocraft Show Episode #59]

    What makes a GREAT partnership between creators and brands? (With Kristyn Snell of MODERNSPEAK) [The Videocraft Show Episode #59]

    How do you become the kind of creator that brands trust with a steady paycheck? With more than 10 years of experience in both public relations and influencer marketing, this week’s guest on The Videocraft Show Presented By Video Husky can offer some guidance.
    Kristyn Snell is the founder of ModernSpeak, a global creator management agency based in Alberta, Canada. They represent and manage brand deals for more than a dozen creators specializing in lifestyle and travel content (including Lizzie Peirce, who appeared on episode 49 of the show).
    Before ModernSpeak, Kristyn served as an account manager for a boutique PR firm representing clients in the hospitality industry. She later went on to cut her teeth as a media specialist for tourism boards like Tourism Calgary and Travel Alberta.
    In this episode, Jon Santiago connects with Kristyn to discuss:
    The inner-workings of how ModernSpeak empowers creators to earn a living from their content. How creators should approach negotiations in terms of pay and in-kind agreements with companies. Her recommendations for creators hoping to earn repeat business from brands. And much more…
     
    Relevant Links
     
    MODERNSPEAK’S Website Setting Boundaries as a creator with LIzzie Peirce (Episode 49 of The Videocraft Show) MODERNSPEAK on Instagram Email Kristyn! Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
    Production Credits
    Producer/Editor: Gio Fernandez Graphics: Paolo Lopez

    • 1 hr 14 min
    How to Build, Launch, and Run a Money-Making Membership Program (With Jen Matichuk) [The Videocraft Show Episode #58]

    How to Build, Launch, and Run a Money-Making Membership Program (With Jen Matichuk) [The Videocraft Show Episode #58]

    We talk a lot about the importance of revenue diversification for video creators on this show. Beyond brand deals, selling merch, or creating your own physical or digital products, another source of income for creators is memberships.
     
    In this week’s episode, we talk with someone who can help you jumpstart your own.
     
    Jen Matichuk oversees strategic partnerships at Memberful, a software platform that empowers creators to sell memberships to their audiences. It was founded in 2013 and was acquired by Patreon five years later.
     
    In her role at Memberful, Jen educates and assists creators on how to best grow their businesses using the platform. She brings a wealth of experience to her role, having previously spearheaded the Mythical Society, a membership program launched by long-time creators Rhett and Link.
     
    In this episode of The Videocraft Show Presented By Video Husky, Jen talks with Jon about all things memberships. You will learn:
    The differences between Memberful and its parent company, Patreon. Where a creator should start if they’d like to launch their own membership program. How to design a membership program that your audience will want and purchase. And so much more!
     
    Relevant Links
     
    Memberful website Jen Matichuk on Instagram Jen Matichuk on Twitter Jen Matichuk on YouTube Jen Matichuk's personal website Rhett & Link on YouTube Good Mythical Morning on YouTube The Mythical Society website  
    Chapters
    (00:00) Intro (03:38) Start of Conversation with Jen (04:32) Lessons she learned playing Hockey (06:22) Importance of teamwork (11:33) Jen’s background in film (12:46) Working with Rhett and Link (15:41) Main revenue streams for Rhett and Link (18:02) Reason behind the growth of Good Mythical Morning (20:22) Takeaways from working with Rhett and Link (22:04) Improving content by reviewing previous projects and analytics (23:39) What should creators pay attention to (27:11) Listening to your audience (28:53) Working with Memberful (30:57) Building Mythical Society (34:43) Starting your own Membership (37:22) What hinders creators in starting their own membership program (41:07) Pricing your membership program (46:28) How to tell your audience that you’re increasing the price of your membership (52:43) Difference between Owned and Rented (56:09) Benefits of having your own line of communication to your audience (1:00:52) Future of Membership programs (1:07:48) Where to follow Jen  
    Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
     
    Production Credits
    Producer/Editor: Gio Fernandez Graphics: Paolo Lopez  

    • 1 hr 9 min
    Brand Deals 101 (With Apple Crider of Creators Agency) [The Videocraft Show Episode #57]

    Brand Deals 101 (With Apple Crider of Creators Agency) [The Videocraft Show Episode #57]

    There are many ways to make a living as a YouTuber. One way is through brand deals and sponsorships.
     
    But what should you charge? Who should you contact? And what differentiates a good brand deal from a bad one?
     
    These are questions we answer with this week’s guest on The Videocraft Show Presented By Video Husky. Apple Crider is the co-founder of Creators Agency, a talent management company that at the moment focuses primarily on helping creators land lucrative brand deals. 
     
    Creators Agency represents some of the biggest creators in the personal finance space including Graham Stephan, Meet Kevin, and Erica Kuhlberg (who happens to also be one of the agency’s co-founders). They’ve helped these creators and others negotiate and sign sponsorships with companies such as FTX, Notion, and Adobe.
     
    In this episode, you will learn:
    How to source opportunities for brand sponsorships. The art and science behind pricing your content for sponsors. How to craft a value proposition in your pitch to brands.  
    And so much more…
     
    Relevant Links
    Creators Agency Creators Agency on Instagram Apple Crider on TikTok Apple Crider on YouTube Apple Crider on Instagram Adam Grant - Give and Take How to Create Your Own Real-World MBA II - Tim Ferriss Rich Dad Poor Dad - Robert Kiyosaki  
    Chapters
    (00:00) Intro (03:02) Start of conversation with Apple (04:22) Early childhood (07:39) Beginning of his career in the Creator space (09:50) Leading with value (11:59) Mindset of the younger generation (13:34) Origins of Creators Agency (17:38) Give and Take Mindset (22:51) History of Apple’s entrepreneurship (26:10) Frameworks to help Creators grow (32:54) Finding the right people to take over your YouTube channels (34:11) Principles in growing any social platform (36:41) Reaching out to collaborate with other people (44:11) What to look for when partnering with Content Creators (51:52) Finding who to pitch in companies (53:49) Why creators need to share information about brand deals with each other
    (59:07) What should creators look for when hiring a decision maker
    (1:01:24) Pricing your services as a creator
    (1:08:59) Why influencer marketing is valuable for brands
    (1:12:25) When to say no to a brand deal
    (1:17:31) Where to follow Apple  
    Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
     
    Production Credits
    Producer/Editor: Gio Fernandez Graphics: Paolo Lopez  

    • 1 hr 19 min
    Defining Success as a Small Youtuber (With Kelly Driscoll) [The Videocraft Show Episode #56]

    Defining Success as a Small Youtuber (With Kelly Driscoll) [The Videocraft Show Episode #56]

    Think you can’t make a living as a content creator with a small audience? 
     
    Think again.
     
    Our guest this week on The Videocraft Show Presented By Video Husky is living proof that you can build a career as a creator with an audience of fewer than 100,000 YouTube subscribers!
     
    Kelly Driscoll is a creator who’s built a small but loyal following around beauty content. Kelly focuses specifically on the verticals of skincare and k-beauty, discussing them in the context of self care and mental health.
     
    After starting and giving up on YouTube close to a decade ago, Kelly came back to the platform in 2018 and has posted two videos a week ever since. With just over 50,000 subscribers on YouTube and close to 25,000 followers on Instagram, she’s built a sustainable career for herself as a content creator.
     
    In this episode, Jon Santiago speaks with Kelly about her almost decade-long journey to build her YouTube career. They also discuss:
    The difference between being process-oriented versus results-oriented as a creator. Milestones that signaled to her that she was headed in the right direction on YouTube. Where she earns the majority of her revenue as a creator (Hint: it’s not from brand deals). And much more…
     
    Relevant Links
    Kelly Driscoll on YouTube Kelly Driscoll on Instagram Kelly Driscoll website The Journey | A Self Care Podcast IdeaEconomy newsletter  
    Chapters
    (00:00) Intro 02:58 Start of conversation with Kelly (04:40) Beginning of her YouTube Journey (12:46) The difference between being process-oriented versus results-oriented as a creator (20:05) Milestones that signaled to her that she was headed in the right direction on YouTube and where she earns the majority of her revenue as a creator (23:50) Personal journey as a creative (29:14) Work-life balance as a content creator (36:01) Coming up with ideas for content (36:41) Taking a step back to move 2 steps forward (41:00) Reviewing and organizing content ideas (46:53) Value in posting content consistently (56:11) Business side of content creation and the importance of having a community on YouTube. (57:56) Finding your niche (1:03:53) Making money on YouTube with AdSense and affiliate links. (1:09:28) Budgeting as a creator (1:15:35) Living within your means (1:20:38) Having an escape plan (1:29:52) Where to follow Kelly Driscoll  
    Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
     
    Production Credits
    Producer/Editor: Gio Fernandez Graphics: Paolo Lopez  

    • 1 hr 32 min

Top Podcasts In Business

Ramsey Network
Freakonomics Network & Zachary Crockett
NPR
Jocko DEFCOR Network
Erika Kullberg
Guy Raz | Wondery