47 episodes

The Videocraft Show is a weekly podcast about the craft and business of content creation. Whether you're an aspiring creative or established video veteran, this show is here to inspire you. Join host Jon Santiago as he interviews makers and creators about their strategies and stories about building their own audience through video.

New episodes released every Tuesday morning!

The Videocraft Show Presented by Video Husky Jon Santiago

    • Business

The Videocraft Show is a weekly podcast about the craft and business of content creation. Whether you're an aspiring creative or established video veteran, this show is here to inspire you. Join host Jon Santiago as he interviews makers and creators about their strategies and stories about building their own audience through video.

New episodes released every Tuesday morning!

    Not All Feedback Is Yours To Take With Lindsey Simcik of Almost 30 [The Videocraft Show Episode #45]

    Not All Feedback Is Yours To Take With Lindsey Simcik of Almost 30 [The Videocraft Show Episode #45]

    “It's not always easy to take, especially if it's more negative-skewed or critical-skewed. But you know when something's true if you are super in tune with who you are.”
    — Lindsey Simcik, Almost 30
     
    This week we have part 1 of a two-part episode of The Videocraft Show Presented By Video Husky. Our guest is Lindsey Simcik, co-founder and co-host of Almost 30, a top 50 podcast with more than 30 million downloads since its inception in 2016. 
     
    Almost 30 is a must-listen for anyone looking to hear heart-centered conversations about mental health, modern spirituality, entrepreneurship, and more. Almost 30 has also developed into a diverse brand and business, connecting its thriving community through events, digital courses, and a variety of other programs.
     
    Before Almost 30, Lindsey began her career as an actress and singer on the east coast. And, while building the podcast on the side, she also worked as a fit model and senior instructor at SoulCycle. 

    In this episode, host Jon Santiago chats with Lindsey about the inner workings of Almost 30. Among the topics they discuss are:
    How she’s learned to process and take feedback about her work from the show’s audience. Why they invest time into building and connecting with their community. Why they’ve decided to lean more into creating video content lately and what their production process looks like. The importance of leaning into your imperfection as a content creator. Going on tour for the first time.  
    And much more...
     
    If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 
    Intrigued? Visit https://www.videohusky.com/pricing/.
     
    Relevant Links
    Almost 30 Website Almost 30 on YouTube Almost 30 on Instagram Lindsey Simcik on Instagram  
    Chapters
    (00:00) Intro (02:47) Start of conversation with Lindsey Simcik (03:30) Reaching out to both men and women through the Almost 30 podcast (05:29) Embracing self-development (08:48) Going on tour for the first time as a podcast (12:34) The importance of building and connecting with your community (18:21) How they differentiate constructive criticism and negative feedback (26:22) Being an extroverted introvert and deciding what to share online (30:15) Having responsibility as creators and as viewers (33:00) Lindsey and Krista's creative process for Almost 30 (37:03) Where Lindsey's curiosity comes from (40:35) Why Lindsey and Krista started doing more video podcasts (42:56) Difference between comments for men on video vs. women on video (45:52) The team behind the Almost 30 podcast (48:10) The biggest lessons that Lindsey learned over the past year (52:13) Keeping up with social media platforms (54:53) Lindsey's vision for the future of Almost 30  
    Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
     
    Production Credits
    Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

    • 59 min
    What We Learned: Season 4 Recap [The Videocraft Show Episode #44]

    What We Learned: Season 4 Recap [The Videocraft Show Episode #44]

    Another season of The Videocraft Show Presented by Video Husky is a wrap! And that means it’s time to look back at the season that was.

    From a fashion historian to a family who started a channel as a bonding activity at the start of the pandemic, we talked to video creators from a variety of backgrounds.
     
    In line with previous seasons, Jon Santiago and producer Nikki Vicente reflect on what they enjoyed and learned from each guest.
     
    Relevant Links
    Abby Howe Full Episode James and Kiimmy Full Episode The Fairy Voice Mother Full Episode Bernadette Banner Full Episode Melissa Bartow Full Episode The Klem Family Full Episode Amelia and JP Full Episode Jessica Stansberry Full Episode Laleh Jennings Full Episode Heather Torres Full Episode  
    If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 
    Intrigued? Visit https://www.videohusky.com/pricing/.
     
    Chapters
    (00:00) Intro (00:50) Abbey Howe (04:27) James and Kiimmy (10:24) Lolli Wren, The Fairy Voice Mother (13:55) Bernadette Banner (21:03) Melissa Bartow (26:27) The Klem Family (32:35) Amelia and JP (38:09) Jessica Stansberry (42:18) Laleh Jennings (47:56) Heather Torres (54:04) Recap  
    Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
     
    Production Credits
    Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

    • 1 hr
    The Truth About Scaling a Creator Business Through YouTube (With Heather Torres of Think Media) [The Videocraft Show Episode #43]

    The Truth About Scaling a Creator Business Through YouTube (With Heather Torres of Think Media) [The Videocraft Show Episode #43]

    “We want to help people, on all levels, understand how to get their message out, build a personal brand online using these free platforms. How do you make that into a legitimate business? We want to help creators figure all those pieces out.”
    — Heather Torres
     
    With close to 2 million subscribers across two YouTube channels, Think Media is one of the internet’s top authorities on the art and business of video creation. 
     
    And in this week’s episode of The Videocraft Show Presented By Video Husky, we have the pleasure of speaking to one of the chief masterminds behind their entire operation.
     
    Heather Torres is chief operating officer of Think Media. She’s involved in business development as well as content creation for the company’s YouTube channel and podcast. 
     
    By delivering high-value insights through their content, courses, community, and coaching services, Heather and her team have built Think Media into a 7-figure media company (that’s still growing!).
     
    In this episode, Jon Santiago speaks to Heather about her early beginnings with the company, including how she met Think Media founder Sean Cannell. They also talk about:
    How she manages to juggle her responsibilities as a mom, wife, creator, and entrepreneur. The systems and workflows that Think Media has in place to create content and grow their business. Deciding what to share and what not to share online. How to determine who to follow and whose advice you should listen to. Advice she has for creators who feel like they’ve reached a plateau in the growth of their channels.  
    And much more...
     
    If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 
    Intrigued? Visit https://www.videohusky.com/pricing/.
     
    Relevant Links
    Think Media's Website Think Media on YouTube Think Media Podcast Heather on Instagram Heather’s YouTube Channel Monday.com How I went From 0 to 100,000 Subscribers (with Justin Khoe)  
    Chapters
    (00:00) Intro (02:08) Start of conversation with Heather Torres (02:40) How Heather Torres and Sean Cannell met and started working with Think Media (07:13) How she's able to manage her time between Think Media and homeschooling her kids (11:29) Mentors and influencers who helped her (13:22) How to determine who to follow and whose advice you should listen to (18:42) Being a female entrepreneur in a male-dominated space (22:07) How Heather deals with negative comments as a YouTuber (24:47) Deciding what to share and what not to share online (30:14) How Think Media is scaling up and streamlining collaboration (35:11) Adjusting workflows along the way to be more efficient (37:35) Current obstacles in the way of Think Media's growth (39:23) The content creation process of Think Media (podcast and channel) (45:52) Focus on one main platform and have a secondary platform (47:46) Repurposing content through making short-form videos (50:16) What to do when your YouTube channel stops growing (55:41) New levels, new devils!  
    Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
     
    Production Credits
    Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

    • 59 min
    Finding the Funny in Motherhood (With Laleh Jennings) [The Videocraft Show Episode #42]

    Finding the Funny in Motherhood (With Laleh Jennings) [The Videocraft Show Episode #42]

    Thinking about becoming a content creator, but don’t know what to create? If you’ve got kids, maybe you should try turning to TikTok as a parent for inspiration.
     
    That’s what one Maryland-based mom decided to do in 2020. And as a result of sharing the funny things her kids say on TikTok, she’s attracted more than a million followers.
     
    Laleh Jennings is a video creator who can be found through her handle @inamotherworld. On a near-daily basis, Laleh creates and posts content that offers a lighthearted peek into her life as a millennial mom of four. 
     
    In this episode of The Videocraft Show Presented By Video Husky, Laleh talks with Jon Santiago about how her life has changed since blowing up on TikTok. They also discuss:
    The importance of giving kids their space when it comes to creating content seen by millions of people. How she’s learned to be more confident as a content creator. How she repurposes moments in her day-to-day life as a mom by recreating them into videos for TikTok. Being intentional with making sponsored content.  
    And much more...
     
    If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 
    Intrigued? Visit https://www.videohusky.com/pricing/.
     
    Relevant Links
    Laleh on TikTok Laleh on Instagram  
    Chapters
    (00:00) Intro (02:57) Start of conversation with Laleh (05:06) Laleh Jennings' creative background (06:29) Balancing two different "identities" (08:33) When she tells people that she's on TikTok (12:17) The income-generating side of content creation (14:58) Is content creation an openly accepted hobby/job? (18:26) Don't change yourself for other people (24:56) Having four creative siblings (27:14) Her parents' reaction to her being on TikTok (29:38) Why she never really tried to attain a certain number of followers (30:57) Being intentional with making sponsored content (34:37) The struggle of keeping up with messages and potential opportunities (39:13) How she started creating content (45:55) Her kids' reaction to her TikTok content (49:30) Her process for scriptwriting (51:29) How Laleh acts with her eyes (54:13) Her reaction to her videos going viral (56:37) How she plans her content and posts consistently (58:35) Reenacting funny conversations with her kids (01:00:37) Practicing digital privacy when filming TikToks with kids (01:08:27) Laleh's goals as a content creator (01:10:09) Where to follow Laleh Jennings  
    Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
     
    Production Credits
    Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

    • 1 hr 13 min
    How to Pivot When You Hit a Plateau on YouTube (With Jessica Stansberry) [The Videocraft Show Episode #41]

    How to Pivot When You Hit a Plateau on YouTube (With Jessica Stansberry) [The Videocraft Show Episode #41]

    “It's been really hard. But I also know, it's very important. And so I'm okay if it's a little bumpy for a minute (in order to) come out the other end understanding what I need to do (to be successful).”
    — Jessica Stansberry
     
    When it comes to building an audience on YouTube, growth isn’t always guaranteed - even if you’re consistent. There are many times throughout the journey when you’ll hit a plateau.
     
    So what do you do when that happens? Our guest on this week’s episode of The Videocraft Show Presented By Video Husky has some thoughts.
     
    Jessica Stansberry is a solopreneur and content creator based in North Carolina. With over 100,000 subscribers on YouTube, she’s made a comfortable living by sharing her knowledge with people about digital marketing, project management, and sales automation.
     
    In spite of her success, Jessica finds herself in the predicament we described above. But she’s not just sitting around, hoping and waiting for the YouTube algorithms to change in her favor. Instead, Jessica’s experimenting with new approaches to her content to re-engage her audience.
     
    In this episode, Jessica talks with host Jon Santiago about what those strategies are. They also discuss:
    Where her path to running her own business started and how she pivoted into infopreneurship and content creation. The value of injecting your personality into your videos and why that can keep viewers coming back to your channel. What trend hacking is and why it’s a valuable tactic for growing your audience on YouTube. How she uses the 80-20 Rule for calls-to-action on social media. Why embracing pressures is helpful for growth.  
    And much more...
     
    If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 
    Intrigued? Visit https://www.videohusky.com/pricing/.
     
    Relevant Links
    Jessica’s YouTube Channel Jessica’s Website Jessica on Instagram Jessica’s Private Community: Hustle+Grit Club Tim Schmoyer on YouTube ClickUp TubeBuddy Keywords Everywhere  
    Chapters
    (00:00) Intro (03:08) Start of conversation with Jessica Stansberry (04:30) Her career before being successful on YouTube (08:20) Transitioning from working for a company to starting her own business (10:41) Pivoting to infopreneurship (16:09) When she started building an audience (18:18) How she managed her time between audience-building and motherhood (21:56) Embracing pressures and constraints in order to grow (24:44) Focusing on money-making tasks first (27:08) When her YouTube channel started gaining traction (29:43) What she learned from Tim Schmoyer (31:29) The 80-20 Rule for calls-to-action on social media (34:21) The advantages of being on YouTube as an entrepreneur (37:38) Trend-hacking as one of the ways to build her community (38:24) Creating content that your audience will come back for (40:04) Why she doesn't script her YouTube videos (42:32) Tools she uses for content creation (ClickUp, TubeBuddy, Keywords Everywhere) (45:26) Managing and planning videos for her YouTube channel (47:40) The disadvantage of planning YouTube videos months in advance (50:39) How she uses trend-hacking and where she looks for trends (56:59) The importance of being adaptable as a YouTuber (01:01:12) Jessica's biggest challenges as a creator (01:03:22) The struggle of comparing yourself to other content creators (01:06:03) Jessica's advice for people who want to start a YouTube channel (01:07:07) Where to follow Jessica Stansberry  
    Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
     
    Production Credits
    Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

    • 1 hr 10 min
    How Amelia and JP Use YouTube to Cultivate a Community of Expats in Ecuador [The Videocraft Show Episode #40]

    How Amelia and JP Use YouTube to Cultivate a Community of Expats in Ecuador [The Videocraft Show Episode #40]

    “Patreon has been a real lifesaver. And it's also been a great way to build a community. Everybody helps each other and nobody feels like they're going out alone. We're kind of like the, I guess, figureheads of it. But it's really more about everybody else - all the other members - that really makes it such a valuable resource.”
    — JP of Amelia and JP
     
    Have you ever thought of leaving everything you know behind and starting a new life abroad? This week’s guests on The Videocraft Show Presented By Video Husky did just that.
     
    In 2017, Amelia and JP left their home in Denver, Colorado and sold everything they owned to move to Ecuador. In the process, they decided to launch a YouTube channel to document their adventures.
     
    On their YouTube Channel, Amelia and JP offer viewers an inside look into their unconventional life in Latin America. In their videos, they share tips and inspiration for other expats thinking about living and working in Ecuador. 

    In this episode, host Jon Santiago chats with Amelia and JP about:
    The major health scare they faced that prompted them to move abroad. Tips and advice for negotiating deals with brands. Their approach to building a thriving and sustaining community on Patreon and Discord. Their strategies for promoting their YouTube channel. Balancing YouTube with their day jobs.  
    And much more...
     
    If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 
    Intrigued? Visit https://www.videohusky.com/pricing/.
     
    Relevant Links
    Amelia and JP on YouTube Amelia and JP on Patreon Live Abroad Now: Amelia and JP’s Ecuador Moving Service Amelia and JP’s Website Amelia and JP on Instagram Cheapest Destinations Blog by Tim Leffel  
    Chapters
    (00:00) Intro (02:13) Start of conversation with Amelia and JP (03:10) Moving to Ecuador for health reasons (06:13) Why Amelia and JP started a YouTube channel (07:17) Why they wanted to live abroad (09:58) Living in different parts of the world (11:58) Sharing their Ecuador experiences through YouTube (15:00) Learning and speaking Spanish (18:55) Doing research before moving to another country (21:56) Fears they had about moving to another country (26:42) What their lives were like before moving to Ecuador (31:58) Their mentality while going through JP's health issues (41:40) The early days of their YouTube channel (46:10) Their strategies for promoting their YouTube channel (51:13) How they feel about being able to inspire people through YouTube (55:23) Dealing with micro-fame and micro-celebrity (01:03:20) Their process for content creation (01:08:37) How they edit their YouTube videos (01:10:39) Getting sponsorships and brand collaborations (01:20:46) Using Patreon and Discord to earn income and engage with their audience (01:30:43) Balancing YouTube with their day jobs (01:33:14) The challenges they face as content creators (01:41:31) Where to follow Amelia and JP  
    Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
     
    Production Credits
    Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

    • 1 hr 44 min

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