12 episodes

The purpose of the Training Business Anatomy podcast is to answer one question: how to build and scale a successful training business?

Sergey Kotlov talks with founders of training businesses about their journeys, obstacles, losses and wins. Together they make deep dive into their decision-making process, the structure of their companies, their bumpy roads to success.

Are you planning to start a training business? Do you have one but struggle with growth? Or maybe you are just looking for some inspiration? Tune in and get stories, tips and best practices on developing a training business

Training Business Anatomy with Sergey Kotlov Workshop Butler

    • Business

The purpose of the Training Business Anatomy podcast is to answer one question: how to build and scale a successful training business?

Sergey Kotlov talks with founders of training businesses about their journeys, obstacles, losses and wins. Together they make deep dive into their decision-making process, the structure of their companies, their bumpy roads to success.

Are you planning to start a training business? Do you have one but struggle with growth? Or maybe you are just looking for some inspiration? Tune in and get stories, tips and best practices on developing a training business

    Teach Your Customers. Interview with Mehmet Yitmen

    Teach Your Customers. Interview with Mehmet Yitmen

    Imagine that to promote the training services you need to create a market for them first.

    That's what ACM Agile with one of its co-founders Mehmet Yitmen did with Agile for the Turkish market. Together with his partners, he turned Agile from a completely unknown concept into a sought-after topic in Turkey.

    In today’s episode, Mehmet will share his experience of building a training company in the non-existent market and creating a training demand from scratch.

    • 27 min
    Scarcity in Training Business. Interview with Fabian Schwartz

    Scarcity in Training Business. Interview with Fabian Schwartz

    So many companies offer Scrum certification programs nowadays. How do you make your brand stand out among them all? Maybe, you should look at it from another perspective.

    Fabian Schwartz, CEO of Scrum Network and the author of Your Scrum Playbook, has successfully built his brand by establishing himself as an expert in a particular niche. That's what makes his company different and creates the sense of scarcity for his clients.

    Effective methods for onboarding new trainers, recommendations on how to find your own differentiator, and the prospects for artificial intelligence — we'll talk about it all in today's episode.

    • 27 min
    Diversity and Sustainability as Growth Factors. Interview with Andrew Jones

    Diversity and Sustainability as Growth Factors. Interview with Andrew Jones

    Recognizing the potential for growth and finding the ways to put it into action is what many organizations struggle with. Andrew Jones, CEO of Agility in Mind, sees the answer in two much discussed aspects.

    First is diversity and inclusion.

    Second is sustainability.

    In this episode, Andrew talks about the role of these two aspects in virtual training, touches upon possible pitfalls, and gives his recommendations on how to grow a training company.

    • 28 min
    Invest in community. Interview with Venkatesh Rajamani

    Invest in community. Interview with Venkatesh Rajamani

    Community is one of the hottest trends in the training industry right now. How to create it? And, more importantly, how to keep it alive and thriving?

    Today's guest, Venkatesh Rajamani, founder of tryScrum, shows how you can benefit from prioritizing the community over other training activities, explains why you shouldn't concentrate all your content only on your website, and shares his opinion on sending emails to students.

    • 29 min
    Online vs offline workshops. Interview with Jeroen Molenaar

    Online vs offline workshops. Interview with Jeroen Molenaar

    Jeroen Molenaar, the founder of Epic Agility, an agile training and consulting company, shares his insights on how they changed their attitude to online workshops, what they learned in the past two years, and why they bet on a hybrid approach in agile education.

    • 27 min
    9 ways of scaling a training business. Part 1

    9 ways of scaling a training business. Part 1

    In this experimental solo episode, the host of the Training Business Anatomy podcast, Sergey Kotlov, explores five ways of scaling a training business.


    Hire trainers
    Sell workshops of others
    Publish a book
    Create a physical product (game, set of cards, etc.)
    Develop a subscription-based service

    As usual, you find the whole transcript of the episode on its page https://workshopbutler.com/podcast/nine-ways-of-scaling-training-business-part-1

    • 27 min