Training Business Anatomy with Sergey Kotlov Workshop Butler

Imagine that to promote the training services you need to create a market for them first.

That's what ACM Agile with one of its co-founders Mehmet Yitmen did with Agile for the Turkish market. Together with his partners, he turned Agile from a completely unknown concept into a sought-after topic in Turkey.

In today’s episode, Mehmet will share his experience of building a training company in the non-existent market and creating a training demand from scratch.

So many companies offer Scrum certification programs nowadays. How do you make your brand stand out among them all? Maybe, you should look at it from another perspective.

Fabian Schwartz, CEO of Scrum Network and the author of Your Scrum Playbook, has successfully built his brand by establishing himself as an expert in a particular niche. That's what makes his company different and creates the sense of scarcity for his clients.

Effective methods for onboarding new trainers, recommendations on how to find your own differentiator, and the prospects for artificial intelligence — we'll talk about it all in today's episode.

Recognizing the potential for growth and finding the ways to put it into action is what many organizations struggle with. Andrew Jones, CEO of Agility in Mind, sees the answer in two much discussed aspects.

First is diversity and inclusion.

Second is sustainability.

In this episode, Andrew talks about the role of these two aspects in virtual training, touches upon possible pitfalls, and gives his recommendations on how to grow a training company.

Community is one of the hottest trends in the training industry right now. How to create it? And, more importantly, how to keep it alive and thriving?

Today's guest, Venkatesh Rajamani, founder of tryScrum, shows how you can benefit from prioritizing the community over other training activities, explains why you shouldn't concentrate all your content only on your website, and shares his opinion on sending emails to students.

Jeroen Molenaar, the founder of Epic Agility, an agile training and consulting company, shares his insights on how they changed their attitude to online workshops, what they learned in the past two years, and why they bet on a hybrid approach in agile education.

In this experimental solo episode, the host of the Training Business Anatomy podcast, Sergey Kotlov, explores five ways of scaling a training business.


Hire trainers
Sell workshops of others
Publish a book
Create a physical product (game, set of cards, etc.)
Develop a subscription-based service

As usual, you find the whole transcript of the episode on its page https://workshopbutler.com/podcast/nine-ways-of-scaling-training-business-part-1