300 episodes

Daily Thoughts and Insights on the world of spa, wellness, hotels, business and life.

Trent365 Trent Munday

    • Management
    • 5.0, 2 Ratings

Daily Thoughts and Insights on the world of spa, wellness, hotels, business and life.

    What Happens If The Game Never Ends? #910

    What Happens If The Game Never Ends? #910

    A random observation...
    There are two types of game - Those That End & Those That Do Not.
    Endless games like CandyCrush & BubbleShoot seem much harder to put down. They seem inherently more addictive.
    Puzzle-type games, like Sudoku or Angry Birds, have an end. In fact, they usually have multiple ends or stages.
    That makes them much easier to put down, walk away from and come back to later.
    Wellness and Wellbeing is an endless game. It has no end.
    So, if you're searching for a way to add gamification elements to your Wellness product or service, you should probably focus on the types of games that don't end.
    They'll probably end up being more addictive too. And if you're pushing Wellness, that can't be a bad thing, right?
    #gamification #wellness #personalitytypes

    • 3 min
    People Ultimately Buy The Fix, Not The Solution #909

    People Ultimately Buy The Fix, Not The Solution #909

    If you're selling a solution to a problem - which, let's face of it, most of us are in some way - you're selling the wrong thing.
    People don't buy Solutions.
    The buy the Fix.
    Within reason, they often don't even don't even care how you arrived at the Fix. They just care that it fixes their problem.
    It might seem like a subtle distinction, and maybe it is.
    But when it comes to packaging and marketing your thing, it matters.
     

    • 1 min
    The Genius Of IKEA - Same Product, Different Markets #908

    The Genius Of IKEA - Same Product, Different Markets #908

    There's more to IKEA than meets the eye.
    They've found a way to create a product that appeals simultaneously to different markets.
    And I'm not talking about the geographical markets. That bit is relatively easy.
    The one product is equally appealing to Do-It-Yourself market AND the Do-It-For-Me market.
    And I swear they've made the build of their products just a little bit more complicated than it has to be. Again, to make it just that little bit more appealing to these very distinct user markets.
    Genius I reckon!
    #ikea #marketing #productdesign

    • 2 min
    Face Masks Role Beyond COVID-19 - Fighting Air Pollution #907

    Face Masks Role Beyond COVID-19 - Fighting Air Pollution #907

    Face Masks have become part of our daily dress code.
    The folks at Reebok's European Innovation Lab, the Creation Centre, seem to think this might be the way it is for some time yet.
    They've started to play around with some design concepts for Fitness Face Masks.
    Most exciting is The Symbiosis Mask which would filter out dangerous particulate and purify the air being breathed in.
    This is exciting news for the many millions of people around the world that live with terrible air quality.
    Here's the article...
    https://www.fastcompany.com/90507362/reeboks-fitness-masks-are-proof-were-living-in-a-dystopian-hellscape
    Thanks to Julie Bach for the story!
    #airpollution #airpurification #innovation

    • 3 min
    By The Time We Seek Change, It’s Already Happening #906

    By The Time We Seek Change, It’s Already Happening #906

    Consider this, rather than seeking change, what will really should be doing is finding a way to navigate that change.
    Why?
    Well, because by the time we seek change, it's already happening.
    By continuing to seek change, we are able to give ourselves an excuse for not acting...because we're still waiting for the change to happen.
    However, if we accept that the change is actually already in play, then there are no more excuses.
    It's kinda empowering in a way.
    #change #changeyourmindset #noexcuses

    • 2 min
    The Sushi Train - The Next Big Thing In Retail #905

    The Sushi Train - The Next Big Thing In Retail #905

    With all these new rules around social distancing, retail stores are limiting the number of shoppers inside the shop at any one time.
    But of course retail footprints have been designed for a time when many people can move freely around the space.
    That brings a massive disconnect between the current spaces and their current usage.
    How can we re-imagine the retail experience for the New Normal?
    What if we adapted the Sushi Train concept and applied it to retail stores?
    Maybe the products could be the 'sushi' or maybe even the shoppers could be the 'sushi' in this scenario.
    Sound crazy? Maybe it is. 
    Then again, we are living in crazy times.
    #retailexperience #retaildesign #retailinnovation

    • 2 min

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Finally an honest informative and fun podcast about the spa industry !

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