The status quo of online business is fear and manipulation. And as a business owner, you're over the culty tactics and all of the BS. You're looking for alternatives, but this process of unlearning toxic marketing and sales tactics may leave you wondering...what do I do instead? In this podcast hosted by Maggie Patterson of Small Business Boss, we'll be diving into the most common online business tactics. With each one, we'll look at how it's done today, and what your alternatives are, with a focus on building a trust-first business.
The Tricky Business of Testimonials
Big results. Big money. That's the status quo of testimonials in online business. But have you ever wondered if this is even real? And how many people actually get those results? In this episode of Trusted, we're examining the tricky business of testimonials and how we can approach testimonials in a way that's rooted in trust. For more visit betrusted.online.
Skipping False Scarcity
In an industry that's constantly calling you out for your scarcity mindset, it's surprising how prevalent the use of scarcity is. At every turn, we're being pressured to say yes using a host of tactics designed to activate our FOMO. And most of that pressure is false.
In this episode of Trusted, we're looking at the use of false scarcity and what the best alternatives are to use in our business. Learn more at betrusted.online.
Coercion-Free Sales Conversations
You get on a sales call, and from the get-go, you're getting the vibe. You know you're going to get the hard close and it's all kind of icky. The pressure and manipulation on sales calls in this industry is very real, and in this episode of Trusted, we're taking a look at coercive sales conversions and the alternatives to these tactics. Learn more at betrusted.online.
No Sleaze Sales Pages
We've all been there. We decide to check out an offer that seems interesting and we're confronted with a toxic trainwreck full of fear, manipulation, and coercion. Yes, I'm talking about sleazy sales pages! In this episode of Trusted, we're diving into the many problems with the status quo of sales pages, and talking about the trusted alternatives for your sales pages. Learn more at betrusted.online.
Idolized High-Income Influencers
Do you constantly feel like you're not fancy or flashy enough in your business? Or that no one is going to pay attention to you unless you can tell them you're making 6, or maybe even 7 figures? In this episode of Trusted, we're diving into the problem with idolized high-income influencers, and what the alternatives are. Learn more about Trusted at betrusted.online.
Welcome to Trusted
Welcome to the first episode of Trusted, a limited series podcast where we’re going to dive into the alternatives of the BS of online business. In our first episode, we're digging into the backstory of how the online business world got to the point where fear and manipulation are go-to business tactics, and what you can expect with the show.