The Wholegrain Leadership Podcast looks at leadership from a holistic - wholegrain - perspective. Hence the title. Are you a current or aspiring leader? Do you want more than just the quick fix? Do you want to improve your skills continuously and broaden your horizon? Then this podcast is for you! Your host, Dr. Matthias Catón, interviews guests with exciting, new perspectives on leadership issues. Solo episodes cover particular topics. No matter the guest or the subject, the aim is always to both inspire you and to give you practical insights that you can apply immediately.
Tell convincing stories
My guest Kai-Jürgen Lietz has written a book about storytelling called "Storytellity". He explains the power of telling stories. Although it goes back to the stone age, you can easily apply it to modern-day (business) contexts.
We talk about different basic structures such as the "Hero's Journey" and the "Man in the Hole". Kai explains simple tricks to build up a repository of personal, authentic stories you can use in work or business contexts. He also reveals why it's better to watch daily soaps rather than movies to become a good storyteller.
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How to get perspective
In this solo episode, I explain what leaders should read and listen to to get insights and perspectives. Contrary to popular belief, leadership is less about talking and more about listening. I tell you what I read and consume and how you can get out of your bubble to get the crucial perspective that will make you an effective leader.
Become a Thought Leader
Becoming a thought leader is an essential part of transitioning into senior leadership roles. It's not enough to be an expert. You also have to be able to communicate your ideas to a broad audience.
My guest Rhea Wessel, a journalist by training, is the founder of the Institute for Thought Leadership. She explains what a thought leader is and how you can find the sweet spot between your passion (purpose), your credentials (experience), and your "big idea". The intersection of those three is your thought leadership niche.
I also get an impromptu coaching session when Rhea asks me to explain the motivation and purpose of my podcast. And Rhea shares how she got drawn into the world of thought leadership.
Business Model Generation
How do you generate or refine a business model? In this episode, I introduce the Business Model Generation canvas developed by Alexander Osterwalder and Yves Pigneur. I describe the nine building blocks and also dive into different types of business models: the long tail, multi-sided platforms, freemium models, and open business models. Finally, I explain the phases of a business model generation process.
What is strategy?
Defining and executing strategy is one of the most important tasks of a leader. In this episode, I explain what strategy is, what it isn't, and how it differs from other concepts such as operational excellence.
I talk about two principles you can apply when developing your strategy: the Blue Ocean strategy and mission-driven strategies. Furthermore, I explain how you can analyze your company's situation or develop a new strategy by using a simple SWOT analysis or the more sophisticated business model canvas.
Why is wellbeing important?
Wellbeing is on everybody's mind. Who doesn't want to be well, healthy and happy, after all? In this episode I'm talking to a real expert in this field, Dr. Anat Itay-Sarig.