2024 Growth Strategies that work from Baaj Capital’s Marianne Morrison eCommerce MasterPlan
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- Marketing
Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands.
The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov.
Hit PLAY to hear:
Why you need to focus on key initiatives The importance of diversifying your paid traffic strategies Optimising tech stack as a key part of a brand’s strategy Creating high-quality and authentic content How AB testing helps in decision-making
Key timestamps to dive straight in:
[04:44] Different businesses require unique strategies for success.
[08:22] Tech landscape has changed in the last decade.
[10:38] Optimize tech strategy, understand market to succeed.
[13:37] Varied strategies needed for diverse paid ad platforms.
[16:41] Knowing when to stop, learn, and test.
[18:44] Don’t try and do everything at once.
[20:06] Listen to Marianne’s Top Tips!
Full episode notes here: https://ecmp.info/495
Contact SHOPLINE >>> https://ecmp.info/shopline
Be part of Episode 500 >>> https://ecmp.info/500
Be part of our episode 500 celebrations... https://ecmp.info/500
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands.
The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov.
Hit PLAY to hear:
Why you need to focus on key initiatives The importance of diversifying your paid traffic strategies Optimising tech stack as a key part of a brand’s strategy Creating high-quality and authentic content How AB testing helps in decision-making
Key timestamps to dive straight in:
[04:44] Different businesses require unique strategies for success.
[08:22] Tech landscape has changed in the last decade.
[10:38] Optimize tech strategy, understand market to succeed.
[13:37] Varied strategies needed for diverse paid ad platforms.
[16:41] Knowing when to stop, learn, and test.
[18:44] Don’t try and do everything at once.
[20:06] Listen to Marianne’s Top Tips!
Full episode notes here: https://ecmp.info/495
Contact SHOPLINE >>> https://ecmp.info/shopline
Be part of Episode 500 >>> https://ecmp.info/500
Be part of our episode 500 celebrations... https://ecmp.info/500
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
31 min