22 min
6. The future With Wings on Their Wheels
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- Desporto
86 years after its foundation, Campagnolo has managed to maintain not only its charm, but also its cutting-edge thanks in no small part to an ability to keep in step with the times, but without uprooting itself from its unmistakable history; not only does it use its past to shape its present in a proactive and critical way, but above all it uses it to anticipate future scenarios.
The baton has been passed to the third family generation now, and Campagnolo tells us how their yesterday, today and tomorrow have been an almost seamless transition of successes.
Logo illustrated by Osvaldo Casanova.
English adaption by Sabina Zambon.
86 years after its foundation, Campagnolo has managed to maintain not only its charm, but also its cutting-edge thanks in no small part to an ability to keep in step with the times, but without uprooting itself from its unmistakable history; not only does it use its past to shape its present in a proactive and critical way, but above all it uses it to anticipate future scenarios.
The baton has been passed to the third family generation now, and Campagnolo tells us how their yesterday, today and tomorrow have been an almost seamless transition of successes.
Logo illustrated by Osvaldo Casanova.
English adaption by Sabina Zambon.
22 min