51 min
#84 Secrets to building the largest Honda store in the U.S., Betting big on small brands, 100% commission pay plans, Why leasing took over Florida, Philanthropist disguised as a car dealer? | Rita Case, CEO of Rick Case Auto Group Car Dealership Guy Podcast
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- Automóveis
Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Rita Case, CEO of Rick Case Automotive where we discuss: Secrets to building the largest Honda store in the U.S., Betting big on small brands, How leasing took over Florida, becoming a philanthropist disguised as a car dealer and much more!
This episode of the Car Dealership Guy Podcast is brought to you by:
Podium - Whether it's providing accurate answers or keeping leads warm with follow-up questions, Podium's AI solution keeps customers engaged throughout their car shopping journey and sounds like a human on the other end. Check out Podium's AI BDC today by texting ‘CDG’ to (706) 710-2303 or visiting them online @ https://bit.ly/3wHfhPJ
Foureyes - Foureyes supports sellers with a complementary skillset that elevates their performance. This includes automated lead logging, personalized inventory updates based on shoppers’ interests, and real-time alerts when a prospect is back on your website. Learn more @ Foureyes.io
Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at CDGJobs.com.
Interested in advertising with Car Dealership Guy? Drop us a line here
Interested in being considered as a guest on the podcast? Add your name here
Topics:
(00:00:00) - Intro
(00:02:08) - The Case Duo & Rita’s car background
(00:06:29) - Do you recommend working with your spouse?\
(00:09:50) - How have you reinvented your operations and marketing?
(00:15:29) - What drives your philanthropic nature?
(00:17:56) - Why did you choose these southern markets?
(00:21:29) - How does your Ft. Lauderdale Honda store operate?
(00:30:45) - What’s a day like for GMs at your dealerships?
(00:32:39) - How are the GMs compensated?
(00:36:26) - How are you driving recruitment of talent?
(00:38:17) - Are there any regional trends you’re riding when it comes to affordability?
(00:45:48) - How are you viewing your used car business?
(00:46:57) - What’s exciting to you these days?
(00:48:37) - What’s your outlook for the industry?
Check out Rick Case Automotive here.
Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Rita Case, CEO of Rick Case Automotive where we discuss: Secrets to building the largest Honda store in the U.S., Betting big on small brands, How leasing took over Florida, becoming a philanthropist disguised as a car dealer and much more!
This episode of the Car Dealership Guy Podcast is brought to you by:
Podium - Whether it's providing accurate answers or keeping leads warm with follow-up questions, Podium's AI solution keeps customers engaged throughout their car shopping journey and sounds like a human on the other end. Check out Podium's AI BDC today by texting ‘CDG’ to (706) 710-2303 or visiting them online @ https://bit.ly/3wHfhPJ
Foureyes - Foureyes supports sellers with a complementary skillset that elevates their performance. This includes automated lead logging, personalized inventory updates based on shoppers’ interests, and real-time alerts when a prospect is back on your website. Learn more @ Foureyes.io
Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at CDGJobs.com.
Interested in advertising with Car Dealership Guy? Drop us a line here
Interested in being considered as a guest on the podcast? Add your name here
Topics:
(00:00:00) - Intro
(00:02:08) - The Case Duo & Rita’s car background
(00:06:29) - Do you recommend working with your spouse?\
(00:09:50) - How have you reinvented your operations and marketing?
(00:15:29) - What drives your philanthropic nature?
(00:17:56) - Why did you choose these southern markets?
(00:21:29) - How does your Ft. Lauderdale Honda store operate?
(00:30:45) - What’s a day like for GMs at your dealerships?
(00:32:39) - How are the GMs compensated?
(00:36:26) - How are you driving recruitment of talent?
(00:38:17) - Are there any regional trends you’re riding when it comes to affordability?
(00:45:48) - How are you viewing your used car business?
(00:46:57) - What’s exciting to you these days?
(00:48:37) - What’s your outlook for the industry?
Check out Rick Case Automotive here.
Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
51 min