Ad Age Marketer's Brief E.J. Schultz & Adrianne Pasquarelli
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- Notícias
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
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How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee
‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky says
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Why Zappos remains customer-centric after 25 years
CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversary
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How to make first-party data work for your brand, presented by Vericast
Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.
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VAB’s Sean Cunningham on what marketers should know about media
VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.
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How Dunkin’s Super Bowl spot came together
Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcast
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Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key
After recently acquiring Radisson, the hotelier is integrating its marketing and technology