262 episódios

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

Ad Age Marketer's Brief E.J. Schultz & Adrianne Pasquarelli

    • Notícias

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

    How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee

    How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee

    ‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky says

    • 25 min
    Why Zappos remains customer-centric after 25 years

    Why Zappos remains customer-centric after 25 years

    CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversary

    • 20 min
    How to make first-party data work for your brand, presented by Vericast

    How to make first-party data work for your brand, presented by Vericast

    Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.

    • 16 min
    VAB’s Sean Cunningham on what marketers should know about media

    VAB’s Sean Cunningham on what marketers should know about media

    VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.

    • 24 min
    How Dunkin’s Super Bowl spot came together

    How Dunkin’s Super Bowl spot came together

    Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcast

    • 27 min
    Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key

    Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key

    After recently acquiring Radisson, the hotelier is integrating its marketing and technology

    • 21 min

Top de podcasts em Notícias

Expresso da Manhã
Paulo Baldaia
Programa Cujo Nome Estamos Legalmente Impedidos de Dizer
SIC Notícias
E o Resto é História
Rui Ramos e João Miguel Tavares
Eixo do Mal
SIC Notícias
A História do Dia
Observador
Linhas Vermelhas
SIC Notícias

Talvez também goste

The CMO Podcast
Gallery Media Group & Jim Stengel
Masters of Scale
WaitWhat
The Daily
The New York Times
HBR IdeaCast
Harvard Business Review
How I Built This with Guy Raz
Guy Raz | Wondery
a16z Podcast
Andreessen Horowitz