18 min

BNR 226: The importance of truth Brand Newsroom

    • Negócios

Brand Newsroom hosts James and Nic take a close look at lessons from the Animals Australia scandal, where an animal rights organisation was accused of creating a "fake news" video that involved the mistreatment of animals.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net.

Brand Newsroom hosts James and Nic take a close look at lessons from the Animals Australia scandal, where an animal rights organisation was accused of creating a "fake news" video that involved the mistreatment of animals.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net.

18 min

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