12 episódios

Centerstand is a motorcycle industry podcast brought to you by the organizers of the Progressive International Motorcycle Shows. Listeners will have the unique opportunity to hear from key players across the industry as we talk about actionable sales and marketing tactics, and the future. Listeners will gain an in-depth analysis on how to connect with current motorcycle riders and discover new customers, as we grow this industry together.

Centerstand International Motorcycle Shows

    • Desporto

Centerstand is a motorcycle industry podcast brought to you by the organizers of the Progressive International Motorcycle Shows. Listeners will have the unique opportunity to hear from key players across the industry as we talk about actionable sales and marketing tactics, and the future. Listeners will gain an in-depth analysis on how to connect with current motorcycle riders and discover new customers, as we grow this industry together.

    Two-Wheeled Conveyance: Season 1 Highlight

    Two-Wheeled Conveyance: Season 1 Highlight

    In this bonus episode of Centerstand, host Robert Pandya and Lauren Lloyd, IMS PR Manager and producer of Centerstand, take a look at the best moments of Season 1. We reflect on the learnings from key episodes and tease the exciting Progressive IMS Outdoors 2021 tour schedule.
    00:00:00 00:00:10
    o Host Robert Pandya introduces the surprise episode and introduces the guest, Lauren Lloyd, IMS PR Manager and producer of Centerstand.
    ● 00:00:00 00:01:52
    o Robert and Lauren speak to the Progressive IMS Outdoors schedule announcement.
    ● 00:00:00 00:06:00
    o Lauren offers the full 2021 Progressive IMS Outdoors.
    ● 00:00:00 00:07:34
    o Lauren highlights the new features and potential attractions available at the IMS Outdoors 2021 tour.
    ● 00:00:00 00:06:05
    o Roy provides his personal background and editorial experience in the world of motorcycling.
    ● 00:00:00 00:11:10
    o Robert and Lauren go through highlights of Season 1 and reflect on the wide diversity of guests
    ● 00:00:00 00:12:45
    o Robert and Lauren dissect episode 4 where we learned about how to bring in the millennial rider.
    ● 00:00:00 00:14:19
    o Robert and Lauren reflect on episode 6 where we learned about how to increase female ridership.
    ● 00:00:00 00:16:15
    o Robert and Lauren discuss episode 5 where we learned about transitioning youth riders to becoming motorcycle enthusiasts.
    ● 00:00:00 00:21:14
    o Robert and Lauren break down episode 8 where we learned about the future of motorcycle sharing to sell more motorcycles.
    ● 00:00:00 00:24:20
    o Robert thanks the listeners for tuning into Season 1, teases Season 2 and closes out the episode.

    • 27 min
    Two-Wheeled Conveyance: Influencing Change in 2021

    Two-Wheeled Conveyance: Influencing Change in 2021

    In the tenth and final episode of Centerstand Season 1, we speak with two influential journalists that report on the motorcycle and automotive industries about the current state of the powersports industry and how to influence change in the coming year. Join host Robert Pandya as he sits down with Peter Valdes-Dapena, Senior Writer for CNN Business, and Roy Furchgott, contributor to The New York Times as they speak candidly about what OEMs and dealers need to learn from this year to grow the industry.
    ● 00:00:00 00:00:10
    o Host Robert Pandya introduces the topic of discussion for Episode 10 of Centerstand and welcomes this week’s guests.
    ● 00:00:00 00:01:02
    o Meet the guests, Peter Valdes-Dapena, Senior Writer for CNN Business, and Roy Furchgott, contributor to The New York Times.
    ● 00:00:00 00:01:45
    o Peter offers a look into his background and why his editorial focus is on all forms of transportation.
    ● 00:00:00 00:02:56
    o Peter speaks to what happened with the automotive industry in 2020 and how trends in the automotive and motorcycle industries are parallel and divergent.
    ● 00:00:00 00:06:05
    o Roy provides his personal background and editorial experience in the world of motorcycling.
    ● 00:00:00 00:11:10
    o Peter addresses how powersports and motorcycling communities are seen from the business perspective.
    ● 00:00:00 00:14:35
    o Peter analyzes the regulatory differences between riding an electric bicycle versus a motorcycle, and if it will be a gateway to new motorcycle riders.
    ● 00:00:00 00:15:34
    o Roy discusses barriers to getting new riders on two wheels, such as the motorcycle industry’s culture of exclusion, and offers an example of a sector that embraces new customers in a compelling way.
    ● 00:00:00 00:18:25
    o Peter adds color to the motorcycling industry’s intimidating air and addresses ways to change this culture.
    ● 00:00:00 00:21:55
    o Peter addresses how the industry can break common editorialized stereotypes to talk about the different strata of powersports enthusiasts.
    ● 00:00:00 00:25:44
    o Peter and Roy explore what would be an interesting story that non-endemic media would cover and that would expose motorcycling to a broader audience, including safety technology, rider education, and tiered licensing.
    ● 00:00:00 00:33:55
    o Peter, Roy, and Robert dive into the three-wheeled category and the opportunities and challenges that exist in this space.
    ● 00:00:00 00:36:18
    o Roy and Peter project differences from a regulatory standpoint from the old administration to the new.
    ● 00:00:00 00:40:35
    o Roy shares his advice to the dealer and retailer network from a reporter perspective.
    ● 00:00:00 00:24:39
    o Peter shares his advice to the dealer and retailer network from a reporter perspective.
    ● 00:00:00 00:43:20
    o Robert closes the conversation and thanks listeners for tuning into Season 1 and teases Season 2.

    • 45 min
    Two-Wheeled Conveyance: How Riding Schools and Dealers Can Further Growth Together

    Two-Wheeled Conveyance: How Riding Schools and Dealers Can Further Growth Together

    In this week’s episode of Centerstand: A Motorcycle Industry Podcast, we’re focusing on two separate but very important aspects of the Powersports industry, motorcycle education and dealer networks— and how the two can better work together to get new riders licensed and on two wheels. Join host Robert Pandya as he has a conversation with Charlie Fernandez, General Manager of Academy of Motorcycle Operation Southern California which has trained over 25,000 riders and Bill Nation, Dealer Principal at Pro Italia Motorcycles, the premier Italian motorcycle dealership that has been selling to the stars and riding enthusiasts in the Glendale, CA area for over two decades as they discuss how-to navigate the education and dealer relationship moving forward to further growth.

    • 40 min
    Two-Wheel Conveyance: The Future of Motorcycle Sharing

    Two-Wheel Conveyance: The Future of Motorcycle Sharing

    Episode 8 of Centerstand: A Motorcycle Industry Podcast, host by Robert Pandya speaks with Mike Shedivy, President, Windy City Motorcycle Company who oversees an impressive 16 different dealerships and six different brands and Austin Rothbard, Founder and CEO of Twisted Road, an innovative platform that enables consumers to rent any motorcycle from a nationwide community of local bike owners. They discuss the evolution and growing importance of motorcycle sharing in the powersports ecosystem and how incorporating ride sharing platforms into dealership strategies will enhance the consumer experience.

    Evolution of Ride Sharing
    · 00:00:00 00:00:00
    o Host Robert Pandya kicks off Episode 8 of Centerstand and introduces the topic of motorcycle rentals and sharing and how the new model is exposing more new riders to the industry and increasing sales.
    · 00:00:00 00:01:00
    o Meet the guests, Austin Rothbard, Founder and CEO of Twisted Road, and Mike Shedivy, President, Windy City Motorcycle Company.
    · 00:00:00 00:2:28
    o Austin explains what his company, Twisted Road, is all about and what makes his rental business unique and the problems they are solving in the industry.
    · 00:00:00 00:4:30
    o Mike shares where he sees the industry going from a dealer perspective and insight into the Harley Davidson brand.
    · 00:00:00 00:9:50
    o Mike explains how his dealership incorporated Twisted Road for a better consumer experience.
    · 00:00:00 00:14:25
    o Austin announces multiple locations he is launching Twisted Road and growing the dealer platform.
    · 00:00:00 00:18:57
    o Austin reveals previous research on top things that stop people from buying a bike.
    · 00:00:00 00:20:25
    o Mike touches on the integration and adoption of Twisted Road into his dealership.
    · 00:00:00 00:26:20
    o Robert and his guests discuss female ridership. Mike speaks to the increase in female riders, female focused activities, how the topic personally touches his life, and his advice for the industry to welcome and grow female riders.
    · 00:00:00 00:32:45
    o Austin speaks to female ridership and how his company works with women riders.
    · 00:00:00 00:36:00
    o Austin reveals some of the most popular models used on his platform.
    · 00:00:00 00:37:30
    o Mike and Austin give their personal advice to dealers.
    · 00:00:00 00:41:21
    o Robert closes the conversation and reminds everyone we are getting close to announcing the tour dates for the IMS Outdoors!

    • 42 min
    Two-Wheel Conveyance: Building The Riding Community through Rides, Events, and Entertainment

    Two-Wheel Conveyance: Building The Riding Community through Rides, Events, and Entertainment

    00:00:00 00:00:00
    Host Robert Pandya introduces this week’s topic of ridership and our Episode 7 guests Kelly Yazdi, founder of Ride Wild Collective and Bryan Carroll with Why We Ride.
    00:00:00 00:02:05
    Kelly gives listeners her background in powersports, her passion for community gatherings, why she started Ride Wild Collective, the challenges she has seen engaging female riders, and solutions her team has come up with.
    00:00:00 00:8:45
    Bryan provides a sneak peek into this childhood, his early love for riding, and how he was able to combine it with his passion for storytelling and cinema.
    00:00:00 00:15:00
    Bryan reflects on the creation of Why We Ride, why it became so successful, and how the industry has changed.
    00:00:00 00:19:35
    Kelly speaks to Ride Wild, how her network has grown and developed, how she curates her events, and how she is staying connected during the current times.
    00:00:00 00:25:27
    Bryan touches on Why We Ride’s evolution into the non-profit MOTOvational and how he has expanded his charity efforts.
    00:00:00 00:29:50
    Kelly highlights the brands that are developing the women’s platform and successfully reaching women riders.
    00:00:00 00:32:00
    Kelly speaks to the type of women she has seen coming to her events and the goals she has for her platform.
    00:00:00 00:34:00
    Bryan shares ways he believes the powersports community can increase retention of existing riders.
    00:00:00 00:37:35
    Kelly shares advice for the Powersports industry.
    00:00:00 00:40:00
    Robert closes the conversation and reminds everyone the upcoming IMS Outdoor schedule is going to be announced in the next few weeks and to tune into ContinueTheRide.com.

    • 41 min
    Two-Wheel Conveyance: Elevating Female Ridership

    Two-Wheel Conveyance: Elevating Female Ridership

    ● 00:00:00 00:00:39:
    Host Robert Pandya introduces Episode 6 discusses Progressive IMS Outdoors and introduces this week’s topic of growing female ridership.
    ● 00:00:00 00:03:24
    Meet the guests, Porsche Taylor, Founder and Publisher of Black Girls Ride (BGR) Magazine and Jaime Dempsey, Co-Founder and Development and Production Director at ATWYLD.
    ● 00:00:00 00:14:56
    Jaime offers insight on how ATWYLD connects with customers outside of traditional retail.
    ● 00:00:00 00:18:19
    Jaime offers advice for women looking to start something in the Powersports industry.
    ● 00:00:00 00:21:55
    Porsche analyses the sense of community that exists within the motorcycle industry and how this community was what piqued her interest in and passion for motorcycling.
    ● 00:00:00 00:21:45
    Porsche reminisces about her worst dealership experience and what other dealers can learn from the experience.
    ● 00:00:00 00:30:00
    Jaime discusses the expectation of how retailers and dealerships regarding selling merchandise to women.
    ● 00:00:00 00:31:48
    Jaime speaks openly about how ATWYLD had to pivot their marketing strategy amid-pandemic.
    ● 00:00:00 00:35:46
    Porsche offers constructive criticism on how to improve female-focused rides, specifically her own.
    ● 00:00:00 00:38:45
    Robert congratulates Porsche and the other women named to Polaris Empowersports Council.
    ● 00:00:00 00:39:57
    Porsche speaks to the broader purpose of the Polaris panel and how powerful it is to have a panel of women advisers.
    ● 00:00:00 00:42:07
    Jaime imparts advice for women looking to enter the industry.
    ● 00:00:00 00:43:14
    Porsche shares advice for who want to work in the Powersports industry.
    ● 00:00:00 00:43:14
    Porsche shares advice for who want to work in the Powersports industry.
    ● 00:00:00 00:45:38
    Porsche shares advice for dealers.
    ● 00:00:00 00:46:24
    Jaime shares advice for dealers.
    ● 00:00:00 00:47:01
    Robert closes the conversation and teases the next episode that will feature Bryan Carroll with Why We Ride and Kelly Yazdi with Wild Gypsy Tours.

    • 49 min

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