38 min
Changing the Agency Playbook | Megan Bowen on the Agency Forward Podcast Stacking Growth | The B2B Go-to-Market Podcast
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- Marketing
Megan joined Chris DuBois on the Agency Forward Podcast to talk about how changing buyer behavior has affected and impacted agencies. Megan talks through the contradicting truths that people hold, how they know they should change their agency playbook with the evolution in buying behavior, but don’t follow through on changing their processes. She goes through the components that make a strong, stand out agency, and highlights the importance of highlighting your team’s experience as the product customers are getting. Megan gives tactical advice to CEOs on building a core strategy that works.
See the full video and more on our YouTube channel
Stay on top of all Refine Labs news and events by subscribing to our newsletter.
The next Expert Session, featuring Peep Laja will be on Thursday May 16 at 12pm central. Register here.
Megan joined Chris DuBois on the Agency Forward Podcast to talk about how changing buyer behavior has affected and impacted agencies. Megan talks through the contradicting truths that people hold, how they know they should change their agency playbook with the evolution in buying behavior, but don’t follow through on changing their processes. She goes through the components that make a strong, stand out agency, and highlights the importance of highlighting your team’s experience as the product customers are getting. Megan gives tactical advice to CEOs on building a core strategy that works.
See the full video and more on our YouTube channel
Stay on top of all Refine Labs news and events by subscribing to our newsletter.
The next Expert Session, featuring Peep Laja will be on Thursday May 16 at 12pm central. Register here.
38 min