CL-073 Michael Kiser believes in you Good Beer Hunting

Working in media today feels weirdly similar to trying to navigate the Fire Swamp in the classic 1987 film The Princess Bride. Success is possible, but the path is surrounded by quicksand, Rodents of Unusual Size, and numerous other obstacles along the way. It’s tenuous at the best of times, and damn near impossible under trying circumstances—like during a pandemic, for example. It requires ingenuity, a propensity for risk, and a bit of gut feeling.
Good Beer Hunting operates a little differently than many other media companies, in everything from the stories we tell to the revenue streams that support those stories. But if you’re looking for a complete history of GBH, this isn’t that podcast. In this conversation with Michael Kiser, co-founder and creative director, we focus on some of the meatier pieces GBH has published that, at first glance, fall outside most people’s expectations of beer media. Exploring subjects like non-disclosure agreements, concepts like hyperreality, historical deep-dives, and other topics far from the clickbait-esque model of contemporary media has positioned GBH as a … I’ll say unique figure in beer conversations.
Michael and I discuss who we think is reading GBH and why; how conversations and beer culture have changed over the years, and how they’ve also stayed the same; our role in media and the beer industry at large; why making people mad is inevitable, and why it’s sometimes important; how balancing heady—and crucial—topics like racism against more lighthearted narratives sparks surprising, and sometimes dangerous, responses from readers; what stories have surprised him; and the ones he still wants to tell.