51 min
Do you really know how to test your paid media? Measure Up
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- Marketing
Have you ever been told by some smug data scientist that you just need to run a randomized controlled trial to understand the true incrementality of a paid media channel? Just run a power analysis to understand your sample size requirements, right? Were you left with questions about specifically how to do that?
In this episode, we talked with Nick Stoltz, Chief Strategy Officer at Measured - an incrementality testing and media optimization platform. We go beyond the "what" and "why" of testing, and dive into the details of the "how."
📺 Watch on YouTube
Links from the show:
Nick on LinkedIn
Measured
---
Send in a voice message: https://podcasters.spotify.com/pod/show/measure-up/message
Have you ever been told by some smug data scientist that you just need to run a randomized controlled trial to understand the true incrementality of a paid media channel? Just run a power analysis to understand your sample size requirements, right? Were you left with questions about specifically how to do that?
In this episode, we talked with Nick Stoltz, Chief Strategy Officer at Measured - an incrementality testing and media optimization platform. We go beyond the "what" and "why" of testing, and dive into the details of the "how."
📺 Watch on YouTube
Links from the show:
Nick on LinkedIn
Measured
---
Send in a voice message: https://podcasters.spotify.com/pod/show/measure-up/message
51 min