Eat Blog Talk Megan Porta

In episode 527, Megan chats to Candice Ward about the importance of having multiple income streams and how to pitch brands in an effective and time efficient way.
Candice is the Founder of Eat More Cake Dessert Blog, Food Photographer, Educator, and Sales Expert. Candice spent over a decade in corporate sales and translated that experience to help other food content creators monetize and scale their businesses. She has coached hundreds of food content creators in her business course, The Confident Pitch Program. She is passionate about helping other food bloggers reach their full potential!
In this episode, you’ll learn about different ways to diversify your revenue streams, including freelancing, affiliate work and coaching, but most importantly how to tap into sponsored work by pitching brands using Candice’s time efficient, strategic pitching method (i.e. the Strategic Pitching Approach).
Key points discussed:
- Diversify Your Revenue Streams to Reduce Business Risk: Diversifying income sources helps mitigate risk and prevents burnout by ensuring you're not solely reliant on one stream of revenue.
- Is Direct Pitching to Brands Effective? Sending targeted pitch emails and following up persistently can yield better results than relying solely on social media for brand collaborations.
- Practical Ways to Add Additional Revenue Streams: Explore various avenues such as freelance work, sponsored content, coaching, and digital product creation to diversify your income streams and maximize earning potential.
- The SPA (Strategic Pitching Approach) method for targeted and effective brand pitching: Use the Strategic Pitching Approach, focusing on personalized pitch emails and consistent follow-up, to increase the success rate of brand collaborations and revenue generation.
- Tailor Pitch Emails to Emphasize the Value Proposition to the Brand: Customize pitch emails to highlight how your content creation can directly benefit the brand's goals, this will increase the likelihood of engagement and collaboration.
- Focus on Quality Over Quantity to Maximize Conversion Rates: Prioritizing targeted and personalized pitches to a select number of brands increases the chances of successful collaborations and optimizes time and effort spent on pitching.
- The Confident Pitch Program: Candice’s comprehensive marketing plan designed to simplify the brand pitching process for influencers and content creators, offering modules on business planning, pitching formulas, negotiation strategies, and post-sales processes.
Connect with Candice Ward
Website | Instagram
Resources
Coaching Services
Pitch to Profit Workshop

Freebie: List of 10 brands with contacts to pitch

Freebie:  6 Strategies to Stand out to Brands

Megan dives into the final part of her series on how to bring more money into your business, focusing on improving your financial mindset through positive language and preparing the way for financial abundance.
What is the source of your income? Can the way you perceive this change your financial situation? And do you generally speak positively or negatively about money? Addressing these questions, Megan suggest various ways in which we can further shift our mindset when it comes to money in order to increase our revenue.
Including, these key points:
- Shift Your Perception of Income Sources: The true source of income lies beyond people and businesses, emphasizing a universal force as the primary source of abundance.
- Release Mental Pressure on Income Channels: By reframing the source of income from external entities to a limitless universal force, you open yourself to alternative channels for financial flow, reducing pressure on specific revenue streams.
- Align Actions with Serving and Value Creation: Remember to deliver value from a place of love - genuine service and value provision are foundational to sustainable financial success.
- Conscious Money Talk: Conduct regular audits of your thoughts and words surrounding money. Replace limiting beliefs and negative phrases like "I can't afford it" with empowering statements that align with abundance and prosperity.
-Prepare for Abundance: Create space for financial abundance like clearing mental and physical clutter to welcome new opportunities. Ensure your financial infrastructure and personal readiness align with your goals for increased prosperity.
Promote your food blogging services
Megan's recommended books
Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover.
Website | Instagram

In episode 525, Nicole Winegardner teaches us the importance of staying true to who we are in a world full of distractions and focus on what lights us up.
Nicole blogs with her bestie Andrea, who lives in Washington and you’ll find Nicole in Virginia. Together they have a food blog where they specialize in simple delicious recipes for busy families. Nicole is the one to do the recipe development and food photography and keyword research. Andrea takes care of the writing and Pinterest, web stories, social media and is currently learning video editing. Their blog was founded in 2021.
In this episode, you’ll learn how to overcome blogging challenges like spreading yourself too thin, struggling to achieve your goals and feeling bogged down by your responsibilities.
Key points discussed:
- Focus: Evaluate where your focus lies regularly. Redirecting your focus can guide you towards positive outcomes and away from distractions.
- Stay True to Yourself: Authenticity fuels success. It's crucial to reassess your goals and ensure they align with your true desires.
- Effective Goal-Setting: Set achievable goals without overwhelming yourself. Habit stack and regularly evaluate your to do list to maintain balance and prevent burnout.
- Regularly Revisit Goals: Rather than setting and forgetting goals, consistently evaluate them to ensure they are still relevant to your priorities.
- Focus on One Thing at a Time: If you spread yourself too thin, you risk not achieving anything. Delegate tasks and focus on mastering selected skills.
- Prioritize Fun: There is a correlation between enjoyment and productivity. Incorporate moments of joy and relaxation into your daily routines to enhance overall well-being and effectiveness.
- Rest is Important: Don’t be scared to take a break when needed as your blog will always be there when you return and you’ll be more productive.
Connect with Nicole Winegardner
Website | Instagram

In episode 524, Megan talks to Lauren Woodger about why mindset is such an important element of building a successful business and 8 mindset hacks we can implement today.
Lauren began "The Scatty Mum" in 2019 as a hobby blog to share allergy-friendly recipes when her daughter was diagnosed with multiple food allergies. In 2022, she took a leap and left her day job to focus on her blog full-time. Even though her daughter has outgrown her allergies, Lauren still understands the struggle of preparing meals for everyone. She's passionate about creating easy, allergy-friendly recipes that the entire family can enjoy. Lauren lives in Surrey in the UK, with her husband and two children.
In this episode, you’ll learn about how to cultivate a positive mindset as a blogger and entrepreneur, including prioritizing networking, becoming a more productive entrepreneur and celebrating your progress every day.
Key points discussed:
- Connecting with other bloggers: Build connections within the blogging community through social media, Facebook groups, and networking events to combat feelings of isolation and provide valuable insights and encouragement.
- Celebrating progress: Track and celebrate your achievements, no matter how small. It is crucial for maintaining motivation and perspective on your blogging journey.
- Invest in productivity courses: Transform your approach to work and time management by learning strategies such as backward planning and focus work sessions.
- Limit comparison: Avoid the trap of comparing your progress to others’. It is essential for maintaining a positive mindset.
- Concentrate on one main goal at a time: By focusing on a single primary goal, you can channel your energy and resources effectively.
- Implement a timed daily schedule: Planning your day ahead can help you maintain focus and structure throughout the day.
- Combat shiny object syndrome: Prioritize ‘focus work’ in the morning and allocating time for administrative tasks later in the day.
- Take breaks when you need to: Don’t forget to do things that promote well-being, such as going for walks and listening to podcasts.
Connect with Lauren Woodger
Website | Instagram

Are your thoughts about money generally positive or negative? Megan discusses the topic of money as energy as well as wealthy habits that will help increase our revenue. This is Part 2 of 3 about 5 ways to help us bring more money into our business.
Our thoughts and beliefs influence our financial situation. Megan emphasizes this by exploring the importance of tracking and appreciating every penny earned and encouraging us to adopt wealthy habits and qualities, suggesting that creating a welcoming environment for money can lead to increased financial prosperity.
She covers the following key points:
- Money as Energy: Thoughts, beliefs, and actions influence the flow of wealth in your life.
- Track and Appreciate Every Penny: Track every penny earned or found, and express gratitude for all forms of income, no matter how small.
- Adopt Wealthy Habits and Qualities: What are the habits and qualities of wealthy individuals? Emulate these traits to attract abundance into your life.
- Create a Welcoming Environment for Money: Assess whether you are fostering an environment conducive to attracting wealth, or inadvertently repelling it.
Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover.
Website | Instagram
Resources

Money as Energy: The Dynamic Flow of Wealth in the Cosmos by Kulwant Saluja (article referenced in episode)
 

In episode 522, Elizabeth Emery teaches us how to create a sustainable income from blogging, finding joy and balance in our work without risking burnout.
Elizabeth is a plant-based food blogger and recipe developer based in Vancouver BC. Her passion is showing people how fun and accessible vegan and plant-based eating can be. Elizabeth created and has run Vancouver with Love for 5 years and have turned it into a full-time income during that time.
In this episode, you’ll learn about why you should find income streams that you are passionate about, why you should pick freelance work carefully, as well tips to work less hours for more money.
Key points discussed:
- Find Joy in Work: Find joy and passion in your blogging work to sustain long-term success. What aspect of blogging brings you most fulfilment?
- Set Boundaries: Set clear boundaries to avoid burnout and work intentionally to condense work into four days a week, allowing for adequate rest and personal time.
- Diversify Revenue: Diversifying revenue streams in blogging helps you tap into the potential of ad revenue and incorporate it alongside freelance work and sponsored content.
- Consistency and Intentionality: You have to be not only consistent but also intentional with you blogging efforts - where do you want to be in the long run?
- Invest in a Business Coach: If you feel stuck or burnt out, reach out to a business coach to seek support and guidance from someone with experience.
- You’re not Alone: Having a business coach or other support will help you navigate the challenges of entrepreneurship and decision-making.
- Recognize When You Need to Change: Acknowledge when adjustments in your work are necessary for personal and professional growth.
- Balance Work and Personal Life: To sustain long-term success, use strategies for setting a healthy work-life balance including prioritizing self-care, and finding joy outside of work.
Connect with Elizabeth Emery
Website | Instagram