Fever Talk Maghalie Rochette

This series is presented by The Unscented Company
On this episode, Maghalie chats with Erik Bronsvoort and Sandra Brandt of the non-profit organization Shift Cycling Culture. Shift Cycling Culture works within the cycling industry to take action on climate change collectively. 
This discussion brought me hope! 
We talk about greenwashing and the general fear of speaking about sustainability. Eric explains the difference between linear and circular economy, and the new challenges that come with designing products with circular economy in mind. Plus, how to balance technological advancements with sustainability.  We discuss our role as costumers to demand more sustainable practices in the industry, and Sandra shares some of the cool things and exciting innovations they are seeing. 
To read "From Marginal Gains to a Circular Revolution", by Erik Bronsvoort

The bicycle has the power to be an important tool in our global fight against climate change. Yet, racing our bikes across the world clearly has a negative impact on the environment. For years, Maghalie has felt a guilt towards this paradox. In this series, she decides to investigate what she can do as an athlete, and what we can do as an industry, to diminish our impact on the environment. — This podcast series is supported by The Unscented Company. 
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On this episode, Maghalie chats with Isabella Burczak, who is the "Cycling for All & Sustainability Manager” at the UCI. 
The UCI, which is the International governing body in cycling, has the potential to be a key player in making cycling a more sustainable sport, because they are the ones making the rules on events, teams, calendar, technological advancements, and more. In fact, it is their goal to make cycling the more sustainable sport in the World. In this conversation, Maghalie asks about what are the key things the UCI is working on to make this goal happen and what are the biggest challenges they are facing. 
We also hear from Canadian pro aerial skier Marion Thenault on how she worked with the Canadian round of the ski World Cup to make it a sustainable and carbon neutral event!

The bicycle has the power to be an important tool in our global fight against climate change . Yet, racing our bikes across the world clearly has a negative impact on the environment. For years, Maghalie has felt a guilt towards this paradox. In this series, she decides to investigate what she can do as an athlete, and what we can do as an industry, to diminish our impact on the environment. — This podcast series is supported by The Unscented Company. 
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Ep. 2 — Now that Maghalie knows how impactful her season of racing is on the environment, she has to know what to do with the results. Maghalie speaks with Nathalie Knowles, a PHD in Climate Change who works at Protect Our Winters. Together, they discuss: Can offsetting carbon emissions really make a difference? What is the difference between offsetting and in-setting? Nathalie gives advice on sustainable tourism, and finally, we tackle a hard question: Is performance compatible with sustainability? 

The bicycle has the power to be an important tool in our global fight against climate change . Yet, racing our bikes across the world clearly has a negative impact on the environment. For years, Maghalie has felt a guilt towards this paradox. In this series, she decides to investigate what she can do as an athlete, and what we can do as an industry, to diminish our impact on the environment. — This podcast series is supported by The Unscented Company. 
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Ep. 1 — What is the environmental footprint of a cyclist for a full season of racing? How do you calculate the emissions from travels and equipment consumption? And what can we do to reduce this impact? On this episode, Maghalie gets help from a fellow Canadian athlete (ski jumper Marion Thenault) to understand how to calculate her travelling footprint, and speaks with an environmental expert at Canyon to understand what is the impact of the her cycling equipment consumption. 

For the final episode of the season, David and Maghalie bring you with them on the full World Championships week!
We discuss the preparation, the mindset leading up to it, what we eat, the logistics, the pre-rides... we talk about how Canada is becoming a cyclocross nation with all the young athletes coming up, we discuss the post-race party at the Apollo Disco, and how much we love the sport and community!
Finally, we talk about the race and how both of us feel after this season.
Thanks for listening all year!

Last week, we received a comment from a listener saying we were too negative and that maybe we should stop coming to Belgium. This comment sparked an interesting conversation between Maghalie and David about keeping it real, and showing all sides of a quest for performance. Maghalie and David open up about the many things they actually do love about racing in Belgium, and they talk about why it has been important to them to talk about the more "negative" and difficult parts of the journey.
Later, we have snippets from people who have marked our career: Christian and Hilde from the Hof Ter Kammen (our first hosts, the first year we stayed in Belgium), and Balint Hamvas a photographer with whom we worked for years and who retired a few years ago.
We also briefly discuss the Hoogerheide World cup, and talk about the last preparations before Worlds.