30 min
Growth through technological innovation OLIVER Growth Series
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- Marketing
Having to shift to a new world overnight with COVID-19, Melissa Grady Dias, CMO of Cadillac, led the luxury car brand closer to customers ~ entirely virtually.
In this episode of The Growth Podcast, Grady Dias shares how Cadillac continues to evolve the role that innovation and technology can play – leading to the 118-year-old legacy car company achieving record sales in recent years.
Hosted on Acast. See acast.com/privacy for more information.
Having to shift to a new world overnight with COVID-19, Melissa Grady Dias, CMO of Cadillac, led the luxury car brand closer to customers ~ entirely virtually.
In this episode of The Growth Podcast, Grady Dias shares how Cadillac continues to evolve the role that innovation and technology can play – leading to the 118-year-old legacy car company achieving record sales in recent years.
Hosted on Acast. See acast.com/privacy for more information.
30 min