3 min
HOW COVID-1984 AND PHONE SUPPORT HELL CAN MAKE YOU MORE MOOLLAH? Unfair Advantage
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- Marketing
A couple weeks ago I had a problem with the automated customer support phone line of my bank.
I called my bank’s phone number as usual. But they changed something in the automation. I couldn’t do what I needed to do. Whatever option I picked and chose, I was in a never ending circle. I could never get to talk to anyone from bank staff.
It was an annoying experience for more than hour.
Now don’t get me wrong, my problem with the bank has been resolved. It was a minor problem in the grand scheme of things.
But during those couple weeks, I was talking to several friends of mine. And almost all of them had a story about “customer support hell” or two.
One couln’d get a refund for a cancelled flight, from one of those “find cheap flight” websites. Another couldn’t speak to a government worker about a problem in their retirement payments. An online business owner couldn’t reach anyone to talk to, when his FB ads account was restricted.
Stories like this are getting more and more common. I get it from a business perpective. Automated customer support, buts, phone automation, saves money, because less people need to be employed.
But it makes crabby customer experience.
Esp with the covid-1984 scamdemic and all the bs social distancing rules in place, people need humnan connection more than ever.
People want and need to know there is another human being across the screen or phone line. Someone they know, like and trust. Someone that cares about them.
This is where the market gap for the more moollah comes. Many people are starving for a personal connection.
Many of the mega-corporations have marketing managers who have not picked up a phone and spoke to a customer for years.
Many of the smaller companies also try to be like them. “We have to be more professional” they say.
I say duck that bull crab.
There is nothing better than connecting to your client and prospect base on a deep personal level.
And this is something small businesses and one man shows can do better than mega corporations.
Be yourself. Connect at a personal level. Let them know you care. Let them know you can help them solve their problems.
Do that consistently, and you’ll soon have a group of rabid followers.
Which will be your greatest business advantage no one can take away from you.
Did you like this message? Can you think of anyone else who may also like this? If so, feel free to share this with anyone else who might be interested.
If you are not yet subscribed to my email list, go to https://unfairadvantageagency.com/subscribe/ and subscribe.
If you like my content, and you feel like you may want to work with me one on one, check out my services page https://unfairadvantageagency.com/services/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/unfair-advantage/message
A couple weeks ago I had a problem with the automated customer support phone line of my bank.
I called my bank’s phone number as usual. But they changed something in the automation. I couldn’t do what I needed to do. Whatever option I picked and chose, I was in a never ending circle. I could never get to talk to anyone from bank staff.
It was an annoying experience for more than hour.
Now don’t get me wrong, my problem with the bank has been resolved. It was a minor problem in the grand scheme of things.
But during those couple weeks, I was talking to several friends of mine. And almost all of them had a story about “customer support hell” or two.
One couln’d get a refund for a cancelled flight, from one of those “find cheap flight” websites. Another couldn’t speak to a government worker about a problem in their retirement payments. An online business owner couldn’t reach anyone to talk to, when his FB ads account was restricted.
Stories like this are getting more and more common. I get it from a business perpective. Automated customer support, buts, phone automation, saves money, because less people need to be employed.
But it makes crabby customer experience.
Esp with the covid-1984 scamdemic and all the bs social distancing rules in place, people need humnan connection more than ever.
People want and need to know there is another human being across the screen or phone line. Someone they know, like and trust. Someone that cares about them.
This is where the market gap for the more moollah comes. Many people are starving for a personal connection.
Many of the mega-corporations have marketing managers who have not picked up a phone and spoke to a customer for years.
Many of the smaller companies also try to be like them. “We have to be more professional” they say.
I say duck that bull crab.
There is nothing better than connecting to your client and prospect base on a deep personal level.
And this is something small businesses and one man shows can do better than mega corporations.
Be yourself. Connect at a personal level. Let them know you care. Let them know you can help them solve their problems.
Do that consistently, and you’ll soon have a group of rabid followers.
Which will be your greatest business advantage no one can take away from you.
Did you like this message? Can you think of anyone else who may also like this? If so, feel free to share this with anyone else who might be interested.
If you are not yet subscribed to my email list, go to https://unfairadvantageagency.com/subscribe/ and subscribe.
If you like my content, and you feel like you may want to work with me one on one, check out my services page https://unfairadvantageagency.com/services/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/unfair-advantage/message
3 min