How to Hire A Digital Marketing Agency - SBP Podcast Ep.9 SBP Digital Marketing Podcast

Budget / Expectation



$60 k a year in a person vs $60 with an agency

Expectation of that resource/budget


Strategy

Content (Video, Photography, Copy & Design)

Placement (Ads, Website, Social)

Reporting (online metrics + leads/sales)





Experience & Time



Experienced in particular areas of marketing

Develop your own strategy or Hiring High level Marketer

If you have strategy - must train team

Depth of creativity, knowledge & experience (you get a whole team not just 1 person)

Scalability (On off switch) and scale incrementally.

Agency will have skills for each area VS employee will need to be an all rounder (usually less efficient)



100% Outsource Vs Working Alongside



Knowing your business & industry inside out

Concerns


Web Copy

Targeting

Imagery etc



Outsourcing 100%


Pro - Don't have to think about it (agency should take ownership)

Con - out of sync



Working alongside


Pro - Marketing will be in sync,up to date & agile (Regular Catch ups)

Con -  you still need a resource in your team (they may need additional resources too)





How to choose an Agency


Internal


Define key marketing activities.

Who currently handles this? How?

What areas could be streamlined or improved?


Agency Review


Meet with Agencies

Understand their approach and strategy

Usually those that put in the most at the start are the best