Jodie Goldsworthy: How to make family business, big business Company

Jodie Goldsworthy is a co-founder and director of Beechworth Honey based in Beechworth, Vic. When Jodie and her husband Steven decided - out of the blue* - to take on a beekeeping venture of their own they had not a bee hive to thier name. It was starting from scratch. What they did have was four generations of heritage of family knowledge on how to manage bees and produce honey.
Beechworth Honey is a first generation business with a fourth generation heritage. 
30 years on their business is the second largest brand in the Australian Honey market - and the biggest family owned Honey company in Australia. 
Their ascent to this lofty high is built on hard work and a determined integrity to treat all aspects and people within the business how they would like to be treated themselves. Simple mantra. Big results.
*There was never any encouragement nor plan for Jodie to follow in her family's beekeeping footsteps. For all she knew she was set to be a teacher.
Thank you to Rabobank Australia for its support of this Series of the Company podcast.