35 episódios

Welcome to Lady-Land, a podcast by Lady-Brains. Join your hosts and Lady-Brains co-founders Caitlin Judd and Anna Mackenzie as they talk shop with inspiring female founders about what it really takes to build a successful business. Find out more about the show and join the gang at www.ladybrains.com.au
Follow us on Instagram at lady.brains

Lady-Land PodcastOne Australia

    • Empreendedorismo

Welcome to Lady-Land, a podcast by Lady-Brains. Join your hosts and Lady-Brains co-founders Caitlin Judd and Anna Mackenzie as they talk shop with inspiring female founders about what it really takes to build a successful business. Find out more about the show and join the gang at www.ladybrains.com.au
Follow us on Instagram at lady.brains

    Kate Morris- Adore Beauty

    Kate Morris- Adore Beauty

    How do you build a successful business before the market is truly ready?

    Kate Morris is the founder of Adore Beauty, the online beauty retailer she launched in 1999 at the ripe old age of 21.

    It took almost a decade for Adore Beauty to gain momentum and for customers to become comfortable with purchasing their beauty products online. Lucky for Kate she persisted, because 20 years on, Adore Beauty stocks over 200 brands and is forecast in 2020 to turn over $100 million in revenue.

    We covered a lot of ground in this chat, including:
    How she built out a team in the beginning, and what tasks she outsourced first
    How Adore Beauty acquires new customers through focusing on content marketing 
    Why she’s decided to invest heavily in AI technology
    The key ingredients to a killer pitch
    Why she decided to sell 60% of her stake in the business to private equity in 2019
    Dealing with serious cash flow issues as recent as 2014, and the tactics she used to generate enough funds to make the following week’s payroll  

    • 59 min
    Jo Horgan - MECCA

    Jo Horgan - MECCA

    How do you build a multi-million dollar retail empire by becoming best friends with rejection? 

    Jo Horgan is one of Australia’s most successful entrepreneurs – she is the founder and driving force behind multimillion-dollar beauty giant MECCA.

    At 27, Jo had an idea to create a new beauty concept in Australia, BUT she had no retail experience, no distribution experience and only 4 years’ in beauty…yet, she succeeded in getting some of the world’s biggest brands to buy into her vision. 

    22 years on, MECCA has emerged as the global leader in beauty innovation, and Jo, as one of Australia's most successful entrepreneurs. 

    In this chat we covered:
    How being persistent and unrelenting got brands like NARS on board in the beginning
    The unique way Jo deals with rejection, and uses it to her advantage
    How ‘fake it til you make it’ still applies, despite the fact she’s achieved incredible levels of success
    Her top tip for bringing a deal to a close
    The key drivers of MECCA’s growth over the last 10 years
    How Direct-to-Consumer brands are revolutionising the beauty industry
    How to build a good reputation, and keep it.                                                                      

    Find out more about the show and join the gang at www.ladybrains.com.au
    Follow us on Instagram at lady.brains

     

    • 55 min
    Holly Cardew - Pixc

    Holly Cardew - Pixc

    Have you ever had an idea but parked it because you feel like you don't have the right skills or knowledge?  This conversation with Holly Cardew is a fantastic example of a non-technical founder building a multi-million dollar tech business. That business is Pixc - a platform for online retailers to edit their product shots. And...she's managed to build this with an entirely virtual team. 

    Holly is the product of accelerator programs both in Australia and in the US, and she now splits her time between Silicon Valley and Melbourne. 
    We covered a lot in this chat, including:
    How to build a completely remote workforce
    What to think about if you're considering to be part of an accelerator program 
    The dos and don'ts of operating in Silicon Valley
    How she managed to find out how Mailchimp's founder built his list from 10k to 1 million
    The future of software, and how Pixc is building an AI capability 
    How to get traction on your landing page 101

    • 47 min
    Sasha Benz - Cinq, All My Friends Are Models, Wyld Blue, Baybi Pop

    Sasha Benz - Cinq, All My Friends Are Models, Wyld Blue, Baybi Pop

    How do you build a rolodex with high-value contacts and keep these relationships warm so they pay-off in the long run?

    Sasha Benz is the Aussie Born, New York based, founder of four businesses, as well as the Creative Director of The Surf Lodge – Montauks “it destination” (no joke…when we were there, Beyoncé was in town).  At 24, she moved to New York to pursue a career in fashion and styling before starting two businesses, both of which failed to get off the ground. After experiencing these setbacks, she dug deep and went on to launch fashion blog ‘All My Friends Are Models’, social networking app Cinq, and two retail stores in Montauk. 

    In this chat we cover: 
    Why two of her first businesses failed, and the lessons she learned
    The importance of building your rolodex, and how every opportunity has come through one of her contacts
    The challenge with transitioning out of a creative industry into tech, and how she’s managed to quickly up-skill
    The importance of brand partnerships and how to make sure you’re pursuing the right ones 
    The power of word of mouth
    The process of raising money for her tech start-up  
    Why relationships are the most important thing and should be invested in above all else 

    Find out more about the show and join the gang at www.ladybrains.com.au
    Follow us on Instagram at lady.brains

    • 48 min
    Bec Donlan - Sweat with Bec, Go Basic

    Bec Donlan - Sweat with Bec, Go Basic

    How do you recover after losing your life savings? And what affect does this have on your business?

    Bec Donlan is a personal trainer and health coach, and is better known as Sweat with Bec. She’s also the founder of Go Basic, a natural healthy snack company. After years of hustling in NYC as a trainer to some of the biggest celebrities and models, Bec realised an opportunity in a rapidly expanding CBD industry and decided to infuse many of her Go Basic products with small doses of CBD (the non-intoxicating compound of the cannabis plant).

    This is a very frank and honest conversation with Bec, where we cover:
    Her personal motivations for starting Go Basic
    Money pressures and how to navigate them
    How spending her life savings on back surgery led her to starting Go Basic
    Navigating an unpredictable landscape around CBD-infused products in the USA

    Find out more about the show and join the gang at www.ladybrains.com.au
    Follow us on Instagram at lady.brains

    • 43 min
    Babba Rivera - ByBabba, HER Network

    Babba Rivera - ByBabba, HER Network

    What does it take to market a product to the millennial audience? And how do you make it meaningful? 

    In this episode of LADY-LAND we chatted with Swedish-born Babba Rivera – the brand marketing guru!  At 21 she launched Uber into Sweden, making Stockholm the fastest growing launch city ever. At 25, she landed herself on the Forbes 30 under 30 list.

    She’s been the Head of Marketing at Away, the direct-to-consumer luggage start-up that was recently valued at over $1 billion. And as if that wasn’t enough, she founded her own brand and marketing agency ByBabba, and is the co-founder of HER Network, a global community that supports women in the workplace. 

    Her insights are inspiring and are great food for thought. We covered a lot in this chat, including: 
    How she created the opportunity for herself at Uber at such a young age
    How she built Uber in Sweden by targeting early adopters in the tech community 
    How she landed a role at Uber in NYC by pitching herself a new role to her boss 
    Working as head of fashion partnerships at Uber in NYC 
    Transitioning to Away at a time of insane growth, and how she coped working in such a chaotic environment 
    The decision to quit her full-time role and start her own brand marketing agency 
    How to market to millennials, and how to make it meaningful 
    Her experience working with huge brands like Bumble & Glossier 
    Co-founding the HER Global Network, and how she landed on the decision to introduce a paid membership model  

    Find out more about the show and join the gang at www.ladybrains.com.au
    Follow us on Instagram at lady.brains

    • 48 min

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