3 min
Likes are the wrong KPI Ulysses Content Strategy
-
- Marketing
MAN WITH FEW "LIKES" CLAIMS "LIKES" AREN'T THAT IMPORTANT...!
So yeah, this point would be more convincing if my posts had 100s of likes - but after posting 20 of these LinkedIn videos, its clear that the people who "like" are an audience sub-segment of friends, family, colleagues and former colleagues.
THIS MAKES SENSE
Any 'reaction' registered by a LinkedIn post reader automatically plants that post back into their own feed. Reacting to a post is an act of posting itself.
WE'RE IN THE PUBLIC FORUM
and these accounts are inherently related to personal 'brand.' Anyone who wants to focus their personal messaging needs to be selective about where they interact on LinkedIn
VIDEO VIEWS
are an anonymous gauge of how many people stopped on your video post - this directly correlates to attention, and this is the KPI to judge your post's effectivity.
#ContentStrategy #ThoughtLeadership #ContentMarketing
MAN WITH FEW "LIKES" CLAIMS "LIKES" AREN'T THAT IMPORTANT...!
So yeah, this point would be more convincing if my posts had 100s of likes - but after posting 20 of these LinkedIn videos, its clear that the people who "like" are an audience sub-segment of friends, family, colleagues and former colleagues.
THIS MAKES SENSE
Any 'reaction' registered by a LinkedIn post reader automatically plants that post back into their own feed. Reacting to a post is an act of posting itself.
WE'RE IN THE PUBLIC FORUM
and these accounts are inherently related to personal 'brand.' Anyone who wants to focus their personal messaging needs to be selective about where they interact on LinkedIn
VIDEO VIEWS
are an anonymous gauge of how many people stopped on your video post - this directly correlates to attention, and this is the KPI to judge your post's effectivity.
#ContentStrategy #ThoughtLeadership #ContentMarketing
3 min