16 min
Pharmaceutical Industry Trends For 2020: Before And After Pandemy International Pharma Talks
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- Negócios
In episode number 2 of the Podcast "International Pharma Talks by ELS Solutions" our host, Dr, Diogo Sousa Martins, PhD, MBA, will give his opinion about healthcare industry trends for 2020, before and after pandemy.
Over the years, the Pharmaceutical Industry’s long successful strategy has been anchored in creating new molecules or reshaping old ones, promote them heavily and turn them into blockbusters. This strategy has rendered above-than-average results for decades, however R&D productivity has, today, plummeted, and both internal as external environment has changed dramatically. In order to make the most of these future growth opportunities and serve the patient at its best, the industry must fundamentally change the way it operates.
In episode number 2 of the Podcast "International Pharma Talks by ELS Solutions" our host, Dr, Diogo Sousa Martins, PhD, MBA, will give his opinion about healthcare industry trends for 2020, before and after pandemy.
Over the years, the Pharmaceutical Industry’s long successful strategy has been anchored in creating new molecules or reshaping old ones, promote them heavily and turn them into blockbusters. This strategy has rendered above-than-average results for decades, however R&D productivity has, today, plummeted, and both internal as external environment has changed dramatically. In order to make the most of these future growth opportunities and serve the patient at its best, the industry must fundamentally change the way it operates.
16 min