46 min

Respect your customers! Privacy in marketing with Siobhan Solberg Measure Up

    • Marketing

"Your [marketers] were so preoccupied with whether or not they could [track customers across the web], they didn't stop to think if they should."
- Jeff Goldblum / Ian Malcolm, Jurassic Park

With all the FUD (fear, uncertainty and doubt) and blatant misinformation being spread lately around the so-called "cookieless future" or "cookiepocalypse," 🤮 we needed to set the record straight.

Find out why Siobhan Solberg insists that marketers respect their customers, and that it actually benefits them to care about their privacy.



▶️ Watch on YouTube



Links from the show:


Siobhan on LinkedIn
Raze Marketing
[Redacted] Newsletter
Marketing Unf*cked podcast




---

Send in a voice message: https://podcasters.spotify.com/pod/show/measure-up/message

"Your [marketers] were so preoccupied with whether or not they could [track customers across the web], they didn't stop to think if they should."
- Jeff Goldblum / Ian Malcolm, Jurassic Park

With all the FUD (fear, uncertainty and doubt) and blatant misinformation being spread lately around the so-called "cookieless future" or "cookiepocalypse," 🤮 we needed to set the record straight.

Find out why Siobhan Solberg insists that marketers respect their customers, and that it actually benefits them to care about their privacy.



▶️ Watch on YouTube



Links from the show:


Siobhan on LinkedIn
Raze Marketing
[Redacted] Newsletter
Marketing Unf*cked podcast




---

Send in a voice message: https://podcasters.spotify.com/pod/show/measure-up/message

46 min