Respect your customers! Privacy in marketing with Siobhan Solberg Measure Up
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- Marketing
"Your [marketers] were so preoccupied with whether or not they could [track customers across the web], they didn't stop to think if they should."
- Jeff Goldblum / Ian Malcolm, Jurassic Park
With all the FUD (fear, uncertainty and doubt) and blatant misinformation being spread lately around the so-called "cookieless future" or "cookiepocalypse," 🤮 we needed to set the record straight.
Find out why Siobhan Solberg insists that marketers respect their customers, and that it actually benefits them to care about their privacy.
▶️ Watch on YouTube
Links from the show:
Siobhan on LinkedIn
Raze Marketing
[Redacted] Newsletter
Marketing Unf*cked podcast
---
Send in a voice message: https://podcasters.spotify.com/pod/show/measure-up/message
"Your [marketers] were so preoccupied with whether or not they could [track customers across the web], they didn't stop to think if they should."
- Jeff Goldblum / Ian Malcolm, Jurassic Park
With all the FUD (fear, uncertainty and doubt) and blatant misinformation being spread lately around the so-called "cookieless future" or "cookiepocalypse," 🤮 we needed to set the record straight.
Find out why Siobhan Solberg insists that marketers respect their customers, and that it actually benefits them to care about their privacy.
▶️ Watch on YouTube
Links from the show:
Siobhan on LinkedIn
Raze Marketing
[Redacted] Newsletter
Marketing Unf*cked podcast
---
Send in a voice message: https://podcasters.spotify.com/pod/show/measure-up/message
46 min