Scandinavian MIND Scandinavian MIND

We report from Finland’s fashion week, where shows, exhibitions, awards, and our very own Transformation Conference took place last week. 
We share three conversations:
Jani Niipola, Executive Director, Fashion FinlandLaura Juslin & Lilli Maunula, founders of the design studio Juslin MaunulaSara Martinsen, Exhibition Producer and Co-curator, Designmuseo and Sofia Ilmonen, designer
We talk about:
The importance of building bridges between commercial fashion and creativesHow to turn ugly materials into something beautifulThe rise of a Finnish repair movement
Hosts:
Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. 
Johan Magnusson, senior editor


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We are reporting from the fashion’s biggest sustainability conference that took place in Copenhagen last week. 
Fashion brands, sustainability experts, and policymakers gathered in the Danish capital to discuss our industry’s pressing issues.
We were on the ground, conducting interviews and listening to the talks. 
In this episode, we will give our key takeaways from the event and discuss with Faith Robinson from Global Fashion Agenda, the organisation behind the event.
We talk about:
What issues were most importantHow do they select their guests, and whyFaith’s own highlights highlights
Hosts:
Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. 
Oliver Dahle, Editor-at-large


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We are revising the latest edition of Virtual Creativity Live, which we recorded in front of a live audience at the Lynk & Co showroom in Stockholm. 
In this episode, you will hear from: 
OLOF LINDH, Founder, KiveLINDA PIMMESHOFER, Founder, Change RetailTHOMAS HANA, Co-Founder, Naughty Society
We talk about: 
How a brand will evolve in the age of artificial intelligence How creatives should use generative AI in their marketing materialAnd the opportunities available for retail
Hosted by:
Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. 


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We are speaking with Christopher Morency and Tom Garland, founders of the London-based brand consultancy Edition Partners and the insights platform and newsletter State of the Art.
We talk about: 
The need to build a brand universe What community actulally menasTheir best examples from global fashion and entertainment brands As well as their personal favourites from the Nordics
Hosted b:
Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. 
Erik Olofsson Havikko, Creative Director, Scandinavian MIND

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This is the first episode in a series of conversations we will publish throughout 2024 in collaboration with textile innovations company OnceMore.
We are speaking with:
Alexander Granberg, Senior Project Specialist Sustainability & Innovation, at the Danish fashion company Bestseller
Angeline Elfström, Business Development Manager, OnceMore.
We talk about: 
Why working more sustainably is a cross-disciplinary practice within a fashion companyLessons learned from implementing textile innovations How the collaboration between Bestseller and OnceMore startedThe need to educate the fashion industry in new technologies 
Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. 

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We are speaking with Ted Persson, Partner at EQT Ventures and one of the instigators of The Climate Brick, a new framework to fast-track climate tech.
We talk about: 
Why climate tech needs a different approach to investing and scaling than traditional software companies We go through the several bricks in The Climage Brick program, including Green Deployment, Product disruption, and Moonshots.We also get into how AI will change creativity.
Hosted by Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. 


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