There’s no doubt that Starbucks and Dunkin Donuts have created empires throughout the U.S. and internationally. Starbucks has more than 15,000 locations in the U.S. alone, and Dunkin Donuts is now in 43 countries. But there could be yet ANOTHER brewing business that’s raring to make a dent in Starbucks’ customer base.
Hailing from China, that new competitor is Luckin Coffee, marketing itself as the convenient gourmet coffee choice, with a lower price point than Starbucks. Sounds a bit like Dunkin’s strategy, right? And in May of 2019, the Chinese coffee giant made its initial public offering in New York.
So could Luckin be on its way to the U.S.? And if so, should Starbucks prepare for its next “Business War” with Luckin here on American soil?
For some answers, our host David Brown chats with market strategist Judy Ganes. Ganes is president of J Ganes Consulting where she focuses on products such as sugar, cocoa, and of course, coffee.