135 episódios

Tech for Non-Techies demystifies the fast-growing technology sector. Hear interviews with entrepreneurs, investors, Big Tech executives and product makers about how tech products and profits get made.

The tech sector is full of opportunity, but if you're an outsider, it can be hard to grasp. Tech for Non-Techies changes all that.

Subscribe to Tech For Non-Techies to get the skills, knowledge and confidence to find opportunities in the tech sector, whether that’s through founding a company or getting your dream job. Hosted by tech entrepreneur and Chicago Booth MBA Sophia Matveeva.

Tech for Non-Techies Sophia Matveeva

    • Tecnologia

Tech for Non-Techies demystifies the fast-growing technology sector. Hear interviews with entrepreneurs, investors, Big Tech executives and product makers about how tech products and profits get made.

The tech sector is full of opportunity, but if you're an outsider, it can be hard to grasp. Tech for Non-Techies changes all that.

Subscribe to Tech For Non-Techies to get the skills, knowledge and confidence to find opportunities in the tech sector, whether that’s through founding a company or getting your dream job. Hosted by tech entrepreneur and Chicago Booth MBA Sophia Matveeva.

    135. 2023 Prediction 3: Digital Transformation gets a human face

    135. 2023 Prediction 3: Digital Transformation gets a human face

    Digital Transformation is going to continue being a huge force in business, but the way it’s being done is changing. People, not tech tools, are the new priority.
    Listen to this episode to learn how to make the most of this opportunity.
    Learning notes from this episode:
    Global digital transformation spending is forecast to reach $3.4 trillion by 2026, from around 1.6 trillion today, according to Statista, This high growth means opportunity for corporate leaders, entrepreneurs and investors. When companies first attempted digital transformation efforts, the emphasis was on implementing new tools. These transformation efforts were usually led by the Chief Technology Officer or Chief Innovation Officer, with the rest of the organisation often able to ignore this change. While some of these efforts were successful, a lot of money was wasted. McKinsey estimates that 70% of digital transformation programmes fail to meet their goals. This is why, digital transformation efforts in 2023 and beyond will focus on putting people first, and tools second. By first educating the entire workforce and updating traditional business thinking to digital mindsets, organisations will be able to reap the benefits of the tools they implement. Because Digital Transformation 2.0 is people first, tools second, there is demand for a new type of employee: a person who speaks tech and speaks business. People with this dual business and tech skillset of are the people who are going to lead in the Digital Age. Apply for the 
    Plan your year like a Digital Leader workshop
    5 February 2023, 11 am EST / 4 pm GMT
    Resources mentioned in this episode:
    Episode130. Lessons for Digital Leaders from the London Stock Exchange - Microsoft deal Episode 96. How to innovate at a corporate: lessons from Apple and Intel McKinsey: Perspectives on transformation Statista: Spending on digital transformation technologies and services worldwide   
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    Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.
     
    What happens when you apply for a consultation call:
    Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
     
    Say hi to Sophia on Twitter and follow her on LinkedIn.
    Following us on Facebook, Instagram and TikTok will make you smarter. 

    • 21 min
    134. 2023 Prediction 2: Silicon Valley’s white male focus brings opportunity for everyone else

    134. 2023 Prediction 2: Silicon Valley’s white male focus brings opportunity for everyone else

    Despite the many press releases touting Silicon Valley's diversity efforts, the majority of funding from this innovation will still go to white males in 2023. 
    While this reality is not what many of us want, it is an opportunity for investors and innovators to capture overlooked user markets.
     Learning notes from this episode:
    A product is a solution to a problem a human is experiencing. Innovators make solutions for problems they are familiar with, which means that homogeneity in founders means homogeneity in products. This means there is more competition amongst products that solve problems experienced by male founders, such as laundry services and food delivery apps, than in other niches, such as female healthcare.  While funding will be harder to get for products not aimed at the white male market, competition in these sectors will also often be lower. Ultimately, this means big untapped opportunities. Companies ran by founders who are not white males are often undervalued. This is an opportunity for investors to get lower risk for higher return, as angels, VCs and corporate investors. These are not market dynamics that we want, however it is the world we live in today. By focussing on finding opportunities, Digital Leaders are more likely to win in the long run. -----
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    Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.
     
    What happens when you apply for a consultation call:
    Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
     
    Say hi to Sophia on Twitter and follow her on LinkedIn.
    Following us on Facebook, Instagram and TikTok will make you smarter. 

    • 14 min
    2023 Prediction 1: the biggest tech opportunity is in healthcare

    2023 Prediction 1: the biggest tech opportunity is in healthcare

    The biggest gains and innovations will come from digital technologies in healthcare in 2023.
    Big Tech firms have already entered healthcare, with Amazon buying One Medical and launching Amazon Clinic in 2022. But, healthcare tech innovation is happening across the board: from start-ups to hospital systems.
    Learning notes from this episode:
    As Big Tech firms' valuations have fallen, they have become less attractive places for people to work. This means that working at a promising health tech start-up is now a much more tempting option for talented managers and engineers at Meta and Alphabet. All things being equal, most smart experienced people would rather contribute to saving lives rather than driving attention on a social media feed. The gap between innovation and adaption is narrowing in healthcare. Many startups with innovative technologies that have been around for years are seeing an increase in demand, as hospital systems go digital and and more doctors use digital tech tools. How to benefit from this trend for Digital Leaders
    If you already work in a Big Tech firm, start working on a healthcare project. Even if that particular project does not work out, it will be an important area of growth for the company and a useful experience.  If you are an investor, but have no experience in healthcare, this is an area to explore but don't throw money at it if you don't have context. Good deals come from a good network, so build your network among innovators and investors in the space first, as a foundation to investing. If you have nothing to do with healthcare in your career, you can learn about design and innovation as a Beta tester for a new product. Giving feedback as a Beta tester to designers and product managers is a great way to see how products get invented from the inside. It is also a free and low effort way to learn.  -----
    If you like learning about how tech products and profits get made, you'll like our newsletter.
    It's funny too. Sign up here.
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    Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.
     
    What happens when you apply for a consultation call:
    Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
     
    Say hi to Sophia on Twitter and follow her on LinkedIn.
    Following us on Facebook, Instagram and TikTok will make you smarter. 

    • 15 min
    How to choose online courses & learn from them

    How to choose online courses & learn from them

    At this time of year, many ambitious professionals sign up to education programmes to take their career to the next level. Here's a guide on how to choose the right course for you and make the most of it once you've signed up.
    How to choose the right online course for you:
    Familiarise yourself with the instructor’s work and point of view Invest your time and energy before you invest your money. If the instructor has a podcast, listen to it. If they have written articles, read them.  See who the instructor’s community of students is and see if they inspire you. Be aware of the pricing: if it seems too good to be true, it often is. Take courses that have case studies because we learn best from stories. To get the most out of a course:
    Set aside a regular time in your week as your class time, as if you were going to a real university lecture. When you are taking the course, regularly ask yourself: what insight did I get from this? By doing this, you take responsibility for your own learning and results. Do what the instructor tells you to do. You paid for their expertise, so use it!  
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    Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.
     
    What happens when you apply for a consultation call:
    Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
     
    Say hi to Sophia on Twitter and follow her on LinkedIn.
    Following us on Facebook, Instagram and TikTok will make you smarter. 

    • 24 min
    131. Three shows to watch to learn about tech

    131. Three shows to watch to learn about tech

    If you’re feeling guilty about switching on yet another streaming series, here are three shows you can watch to learn about tech in your downtime:
    General Magic - tells the tale of how a great vision and an epic failure changed the lives of billions. It is a documentary about the people and the technologies that led to the creation of the iPhone. Silicon Valley by HBO – comedy series about a start-up called Pied Piper and its founding team. Painfully close to the chaotic reality of running a start-up. Fun and useful for those who want to start a tech venture or invest in one. How will businesses use the metaverse? YouTube documentary by The Economist. The documentary is one of the very few things that both question the hype around the metaverse, while also showing its promise. The documentary features interviews with Matthew Ball, author of the excellent The Metaverse: And How It Will Revolutionize Everything.
    -----
    If you like learning about how tech products and profits get made, you'll like our newsletter.
    It's funny too. Sign up here.
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    Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.
     
    What happens when you apply for a consultation call:
    Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
     
    Say hi to Sophia on Twitter and follow her on LinkedIn.
    Following us on Facebook, Instagram and TikTok will make you smarter. 

    • 10 min
    130. Lessons for Digital Leaders from the London Stock Exchange - Microsoft deal

    130. Lessons for Digital Leaders from the London Stock Exchange - Microsoft deal

    This December, Microsoft (founded in 1975) took a 4% stake in the London Stock Exchange (founded in 1698). As part of this deal, the LSE will spend at least $2.8 billion on Microsoft’s cloud related services in the next 10 years.
    Big Tech and finance have been getting closer and closer in recent years. The CME has a deal with Google, AWS has a deal with Nasdaq, and almost all banks and insurers now use big tech’s cloud services.
    This is a sign of things to come for all industries, and carries lessons for Digital Leaders.
    Lessons for Digital Leaders:
    The senior management of the London Stock Exchange today has to have a different skill set to what it had 10 years ago, because digital technologies are now an integral part of the business.
    The same logic either already applies or will soon apply to other industries. If you want to have a future proof career, you need to learn to Speak Tech and collaborate with your technical colleagues. This is a case study of Big Tech strategic partnerships: cloud providers are taking stakes in businesses that need lots of data storage and data processing.
    Other industries also need to store and process lots of data, such as media and healthcare. What other industries share similar characteristics? How could strategic partnerships with cloud providers help companies in these sectors thrive?  Answer these questions in a post on LinkedIn and share it with your network. In order to really elevate yourself into digital leadership, you need to learn to speak tech AND make sure that people know about your new skillset.  You can learn how to do both in our Digital Leadership program. This latest deal by the London Stock Exchange, a 300 year old company, shows that to be a successful business, you have to keep reinventing. 
    You can thrive as a Digital Leader in every industry, but not in every company. Are you in an organisation where you can be a digital leader? If the organisation is not adapting and the senior leadership isn’t open to change, then it is time to change course.  Listen to 125. Introduction to Cloud Computing for Non-Techies to learn the basics of what cloud computing is and why it matters. -----
    If you like learning about how tech products and profits get made, you'll like our newsletter.
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    Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.
     
    What happens when you apply for a consultation call:
    Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
     
    Say hi to Sophia on Twitter and follow her on LinkedIn.
    Following us on Facebook, Instagram and TikTok will make you smarter. 
     
    (Photo by Klaudia Piaskowska Unsplash)

    • 18 min

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