31 min
The Driver Behind Retail Media? IAB Europe : Digital Dawn podcast
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- Marketing
Join IAB Europe’s Marketing & Insights Director, Marie-Clare Puffett, and Diana Abebrese, Global Retail Media Lead at EPAM as they explore the power of retail media data and its importance in driving best-in-class campaign planning, optimisation and measurement. In this episode, they dive into the data available, the challenges faced by brands and retailers, the benefits of getting it right, and how technology can help unlock its full potential.
Join IAB Europe’s Marketing & Insights Director, Marie-Clare Puffett, and Diana Abebrese, Global Retail Media Lead at EPAM as they explore the power of retail media data and its importance in driving best-in-class campaign planning, optimisation and measurement. In this episode, they dive into the data available, the challenges faced by brands and retailers, the benefits of getting it right, and how technology can help unlock its full potential.
31 min