The Peerbound Podcast Peerbound

Harriet Johnston, Vice President of Marketing at Ashby, discusses her approach to marketing and building efficient teams. Harriet delves into her journey at Ashby, the company's unique position in the recruiting software market, and her strategies for creating a cohesive marketing message. She emphasizes the importance of understanding customer needs, maintaining consistent product messaging, and hiring talent at the right time.

Heather Larrabee, CMO of Office Space Software, shares her career journey from Whole Foods to B2B software, her approach to change management and customer-centric marketing, and insights on navigating the current constrained marketing environment.

Trish Borrmann, the Director of Global Customer Advocacy at ServiceNow, shares her experiences in customer advocacy, including insights on working with customers, running advocacy programs, engaging with brand-level initiatives, and leveraging AI. She emphasizes the importance of building valuable relationships with customers and experimenting with different approaches in the field.

Mark Boothe, the Chief Marketing Officer of Domo, discusses the company's transformation of its customer community, the importance of customer-centric marketing, Boothe's career journey from Adobe to Domo, insights on big companies vs. startups, advice for aspiring CMOs, and thoughts on the future of B2B marketing.

Katlin Hess, the Director of Customer Marketing at G2, discusses the company's customer-centric approach, strategies for building momentum, leveraging customer reviews, and upcoming initiatives within the customer marketing programs at G2.

Emily Ward, Vice President of Global Marketing at Turnitin, discusses her unique journey from ballet to marketing, the importance of adaptability and data-driven decisions, insights on performance marketing, implications of generative AI in education technology, and the focus on customer voice and collaboration for growth in 2024.