53 episódios

For long-form interviews, news, and commentary about the WordPress ecosystem. This is the companion show to The WP Minute, your favorite 5-minutes of WordPress news every week.

The WP Minute‪+‬ Matt Medeiros

    • Notícias

For long-form interviews, news, and commentary about the WordPress ecosystem. This is the companion show to The WP Minute, your favorite 5-minutes of WordPress news every week.

    Raising Prices in WordPress

    Raising Prices in WordPress

    In a recent episode of the WP Minute+ podcast, Matt Medeiros sat down with Kim Coleman, co-founder of Paid Memberships Pro, to discuss the often-challenging topic of raising prices for WordPress plugins. Kim shared valuable insights into why WordPress companies should consider price increases, how her team prepared for the change, and the market's reaction to the move.
    Kim emphasized the importance of finding the right balance between providing value to customers and ensuring the long-term sustainability of your business. By carefully considering pricing strategies and communicating changes effectively, WordPress companies can successfully navigate price increases while maintaining customer loyalty.
    As the WordPress ecosystem continues to evolve, plugin and theme developers must adapt their pricing strategies to remain competitive and support their ongoing development efforts. Kim Coleman's experiences with Paid Memberships Pro serve as a valuable case study for WordPress professionals looking to make informed decisions about their own pricing models.
    Key Takeaways for WordPress Professionals:
    Regularly evaluate pricing against inflation, market competitors, and your target audienceSlowly increase prices over time to avoid a significant jump that may deter customersAlign pricing with the value your product provides and the type of customer you want to attractExperiment with different pricing models, such as introductory pricing, to find the best fit for your productCommunicate price changes to customers in advance, honoring legacy prices and offering a grace periodConsider offering an enterprise-level plan to cater to larger organizations and agenciesDiversify your marketing efforts by attending events outside the WordPress community to reach a broader audienceImportant URLs Mentioned:
    Paid Memberships Pro: https://www.paidmembershipspro.com/LifterLMS: https://lifterlms.com/Kim Coleman on Twitter: https://twitter.com/ColemanK83

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    • 57 min
    Using Affiliate Sales to Grow a WordPress Agency

    Using Affiliate Sales to Grow a WordPress Agency

    n this episode of the WP Minute+, Matt Medeiros interviews Alex Standiford, the creator of Siren Affiliates, a new affiliate plugin for WordPress. Standiford explains that Siren Affiliates is designed to help businesses create diverse affiliate programs that go beyond traditional affiliate marketing, enabling collaboration and partnerships in various ways.
    Standiford addresses the negative perception often associated with affiliate marketing, emphasizing the importance of building authentic relationships between businesses and affiliates. He believes that by focusing on sincerity and creating valuable products, businesses can develop successful affiliate programs that benefit both parties.
    The conversation also highglights how service-based businesses, such as freelancers and agencies, can leverage Siren Affiliates to grow their client base and revenue. Standiford suggests creating affordable, fixed-scope products or services that affiliates can easily promote, which can lead to long-term client relationships and more substantial projects.
    Standiford shares his strategy for finding affiliates, starting with networking within the WordPress community and gradually expanding to other verticals. He also discusses the plugin’s unique features, such as the ability to create multiple affiliate programs and a blog content bonus program that rewards contributors based on traffic and conversions.
    Key Takeaways:
    Siren Affiliates enables businesses to create diverse affiliate programs that foster collaboration and partnerships.Building authentic relationships between businesses and affiliates is crucial for successful affiliate marketing.Service-based businesses can use Siren Affiliates to grow their client base by creating affordable, fixed-scope products or services for affiliates to promote.Networking within the WordPress community and expanding to other verticals is a key strategy for finding affiliates.Siren Affiliates offers unique features like multiple affiliate programs and a blog content bonus program.Important URLs Mentioned:
    Alex on XSiren Affiliates website: https://sirenaffiliates.com/Alex Standiford’s interview on LMSCast

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    • 33 min
    Building BigScoots WordPress Hosting

    Building BigScoots WordPress Hosting

    In this episode of the WP Minute+, Matt Medeiros interviews Scott Stapley, CEO and co-founder of BigScoots, a managed WordPress hosting company. Stapley shares the story of how he and his business partner started BigScoots in 2010 while still in college, focusing on providing exceptional service in the hosting industry.
    Stapley discusses the challenges of scaling a hosting business, especially as an infrastructure provider. He explains how BigScoots differentiates itself by owning and operating its own infrastructure, allowing them to offer more resource-abundant solutions at competitive prices while still delivering top-notch service.
    The conversation also touches on the importance of customer service in the hosting industry. Stapley emphasizes that BigScoots has built its reputation on providing unparalleled support, which has led to a loyal customer base and minimal churn. He believes that the service gap in the industry is growing, and hosting companies must focus on delivering value through exceptional service to succeed.
    Stapley also shares his thoughts on the potential role of AI in customer support, stating that while AI can be a valuable internal tool, BigScoots will never replace human interaction in their customer communication.
    Key Takeaways:
    BigScoots was founded in 2010 with a focus on providing exceptional service in the hosting industry.Owning and operating their own infrastructure allows BigScoots to offer resource-abundant solutions at competitive prices.BigScoots has built a loyal customer base through unparalleled support, resulting in minimal churn.The service gap in the hosting industry is growing, and companies must focus on delivering value through exceptional service.AI can be a valuable internal tool, but BigScoots believes in maintaining human interaction in customer communication.Important URLs Mentioned:
    BigScoots website: https://www.bigscoots.com/

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    • 40 min
    Crossroads of WordPress

    Crossroads of WordPress

    In this thought-provoking podcast, Matt and Mark dive into the current state of WordPress, discussing its target audience, marketing strategies, and potential challenges that lie ahead. The conversation covers a wide range of topics, offering insights into the future of the popular content management system.
    Key questions and topics discussed:
    Who is WordPress primarily built for - DIYers or professional developers?How can WordPress better understand and cater to its end users?The impact of the Gutenberg editor on WordPress' user experience and market position.The role of Automattic and wordpress.com in shaping the future of WordPress.The debate between using free vs. premium WordPress plugins and themes.WordPress' position in the market compared to competitors like Wix and Squarespace.The potential impact of AI on website building and the WordPress ecosystem.The importance of the WordPress community and how it can continue to thrive.The challenges of balancing the needs of different user groups within the WordPress ecosystem.The future of WordPress pricing and the sustainability of the open-source model.Throughout the conversation, Matt and Mark explore various scenarios and possibilities for WordPress' evolution, considering factors such as open-source development, commercialization, and the role of key players like Automattic. They also touch upon the importance of understanding and catering to the needs of different user groups, from hobbyists to professional agencies.
    While no definitive answers are reached, the discussion highlights the complex nature of the WordPress ecosystem and the challenges that lie ahead as it continues to adapt and evolve in a rapidly changing digital landscape.
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    • 1h 16 min
    The WordPress Theme Market is Heating Up

    The WordPress Theme Market is Heating Up

    In this episode of the WP Minute+, Matt Medeiros interviews Rafal Tomal, co-creator of the new Rockbase WordPress theme. Tomal, a renowned designer in the WordPress community, discusses his journey from working at Copyblogger and StudioPress to founding his own agency and eventually creating Rockbase with his partner, Chris Hufnagel.
    Tomal shares his experiences working with clients, noting that the industry has evolved to better understand the distinctions between design and development. He highlights the importance of providing a complete service to clients, rather than just delivering a final product.
    The conversation also touches on the rise of AI tools and their impact on the WordPress ecosystem. Tomal believes that while these tools are valuable for smaller websites and businesses just starting out, there will always be a need for custom design and development services as companies grow and require more advanced functionality.
    Tomal explains the concept behind Rockbase's "playbooks," which are designed to provide users with a complete mini-website rather than just a child theme. He also shares his hopes for the future of the WordPress editor, emphasizing the importance of simplicity and user experience improvements without overloading the core with unnecessary features.
    Key Takeaways:
    The WordPress industry has matured, with clients better understanding the distinct roles of design and development.Providing a complete service, including communication and guidance, is crucial for client satisfaction.AI tools and advanced WordPress themes are valuable for small businesses, but custom design and development remain essential for growth.Rockbase's "playbooks" offer users a complete mini-website solution, going beyond simple child themes.The WordPress editor should focus on simplicity and user experience improvements while avoiding feature bloat.Important URLs Mentioned:
    Rockbase: https://rockbase.co/Rafal Tomal's previous interview on the Matt Report: https://www.youtube.com/watch?v=a5MhogzU0Y4

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    • 42 min
    Bluehost Unveils Cloud Hosting Built for WordPress Professionals

    Bluehost Unveils Cloud Hosting Built for WordPress Professionals

    In a recent interview on the WP Minute+ podcast, host Matt Medeiros sat down with Chris Vano, Senior Director of Product Management at Bluehost, to discuss the company's latest offering: Bluehost Cloud, a WordPress hosting solution powered by WP Cloud. Vano shared insights into the development process and key features of this new product, which targets agencies, freelancers, and professionals.
    Vano emphasized the importance of customer feedback in shaping the Bluehost Cloud offering, revealing that the company conducted interviews with agencies and professionals to understand their specific needs and pain points. This research led to the decision to partner with Automattic, leveraging their proven WP Cloud platform to deliver a high-performance, WordPress-optimized hosting solution.
    Key features of Bluehost Cloud include dedicated resources for each site, scalability, a global CDN, and a choice of data center locations with automatic failover. The solution also boasts a 100% guaranteed network uptime, backed by a promise to refund customers if they experience downtime. Additionally, Bluehost Cloud incorporates Jetpack features such as backups and malware scanning at no extra cost.
    Vano also discussed the role of Bluehost's core contributor team in optimizing the Cloud solution and the company's plans to expand the offering to cater to enterprise customers in the future. The product launch is supported by a dedicated WordPress expert support team, setting it apart from competitors in the market.
    Episode Takeaways:- Bluehost Cloud is a WordPress hosting solution powered by WP Cloud, targeting agencies, freelancers, and professionals.- Customer feedback played a crucial role in shaping the product's features and offerings.- The solution offers dedicated resources, scalability, a global CDN, and multiple data center locations with automatic failover.- Bluehost Cloud guarantees 100% network uptime and includes Jetpack features like backups and malware scanning.- The company plans to expand the offering to cater to enterprise customers in the future.- A dedicated WordPress expert support team is available to assist Bluehost Cloud customers.
    Important Links:- Bluehost Cloud landing page: https://bluehost.com/hosting/cloud- Webinar recording with Chris Vano and Devin Sears (to be added to show notes)- Matt Medeiros' interview with Jesse Friedman about WP Cloud (to be added to show notes)- Chris Vano's Twitter profile: https://twitter.com/tallkidzdad


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    • 28 min

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