54 min
These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick Measure Up
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- Marketing
Billboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we don’t typically consider. But when it comes to measuring billboards and other OOH channels, how exactly do we do that?
We brought on an expert at the cutting edge of OOH to answer this question, and bring light to how OOH is changing in today’s digital world.
Ty Tinker is Head of Analytics at AdQuick - a company that is modernizing the out-of-home advertising space. We talked with him about the finer details of OOH measurement, including the past, present and future capabilities.
📺 Watch on YouTube
Links from the show:
Ty on LinkedIn
AdQuick
MeasureUp Ep. 6 with Greg Dolan
MeasureUp Ep. 22 with Nick Stoltz
AdQuick Madvertising Podcast
Billboard Cost Calculator
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Send in a voice message: https://podcasters.spotify.com/pod/show/measure-up/message
Billboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we don’t typically consider. But when it comes to measuring billboards and other OOH channels, how exactly do we do that?
We brought on an expert at the cutting edge of OOH to answer this question, and bring light to how OOH is changing in today’s digital world.
Ty Tinker is Head of Analytics at AdQuick - a company that is modernizing the out-of-home advertising space. We talked with him about the finer details of OOH measurement, including the past, present and future capabilities.
📺 Watch on YouTube
Links from the show:
Ty on LinkedIn
AdQuick
MeasureUp Ep. 6 with Greg Dolan
MeasureUp Ep. 22 with Nick Stoltz
AdQuick Madvertising Podcast
Billboard Cost Calculator
---
Send in a voice message: https://podcasters.spotify.com/pod/show/measure-up/message
54 min